Latest / The Bigger Stage w/ Matt Stone
Followers Don’t Build Businesses — Relationships Do | Heidi Medina on Conversation-First Growth
For years, we’ve been told that more followers, more content, and more visibility would lead to more business.But what if that story is backwards?In this pre-launch episode of The Building Business Relationships Show, Matt Stone is joined by Heidi Medina, a five-time entrepreneur and conversation-first business strategist, to challenge one of the most common myths in modern marketing:Followers don’t build businesses. Relationships do.Heidi shares how social platforms trained us to prioritize numbers, impressions, and algorithms—while quietly pulling us away from the conversations that…
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