Latest / The Steve Harvey Morning Show / Resa B. Luster Full Episode

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Resa B. Luster Full Episode · The Steve Harvey Morning Show

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Speaker 1: Welcome to Money Making Conversation. That's right, I'm Rashawn McDonald.
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2:10
Speaker 1: My next guest is on the phone is the senior
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Speaker 1: brand manager at Luster Products Incorporated. Where she leaves the
2:17
Speaker 1: Luster Pink brand. Luster Products is the leading African American
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Speaker 1: owned manufacturer premium personal care products, servicing people worldwide. As
2:27
Speaker 1: a third generation third generation Luster and the granddaughter of
2:31
Speaker 1: Luster Products founder Fred Luster Senior, it states it's safe
2:35
Speaker 1: to say that she grew up living and breathing all
2:38
Speaker 1: things beauty and hair care. Please welcome to money making Conversation,
2:42
Speaker 1: Risa B. Luster. Thanks for having me come on out there.
2:53
Speaker 1: I'm here. Where what are you calling from? Right now? Esa?
3:00
Speaker 1: Chicago and the temperature is and I'm telling you so
3:03
Speaker 1: I was up there. You know, I did Steve Harvey's
3:04
Speaker 1: talk show there from twelve to sixteen. And I love Chicago.
3:10
Speaker 1: Great food, great architect great people. But the weather, the weather,
3:17
Speaker 1: the weather, you know, like in April Girl, the girl,
3:23
Speaker 1: I'm tasson June fifty degrees. I'm free people. You know,
3:28
Speaker 1: it's like a month of of of of warm weather
3:31
Speaker 1: in Chicago. But I'm telling something other than that if
3:34
Speaker 1: you're not ready for because I went up there. I
3:36
Speaker 1: was up there for the All Star Game when it
3:37
Speaker 1: was up there in February, which I took a went
3:40
Speaker 1: back just just to see if I missed it. I'm
3:42
Speaker 1: telling them I did miss it, Rachel. I missed Chicago
3:45
Speaker 1: because I needed to go back up there and wear clothes,
3:48
Speaker 1: and I could only wear in Chicago. I got closed
3:50
Speaker 1: in my closet. Right now, in Atlanta, Georgia, I can't
3:52
Speaker 1: wear nowhere else. If I walked out in public, they
3:56
Speaker 1: look at me like I'm crazy. But if I walk
3:57
Speaker 1: out in public in Chicago, they go, can I are
4:00
Speaker 1: that you look really? You look really well? So you're
4:04
Speaker 1: born and raised in Chicago. Huh uh huh. Absolutely, my
4:08
Speaker 1: family is from the South Side of Chicago. Yet now
4:11
Speaker 1: talk about being born into a brand because of what
4:15
Speaker 1: we're talking about, brand that has become a stable of
4:18
Speaker 1: uh African and African American community. Can we talk about
4:24
Speaker 1: can I ask you this? Can Can we talk about
4:25
Speaker 1: how you was introduced or you just was just aware
4:28
Speaker 1: that was just a way of life. Um no, so
4:38
Speaker 1: so so, my upbringing is very different than what most
4:42
Speaker 1: people expect. Most people believed that I was born into
4:46
Speaker 1: a family and they groomed me and my siblings and
4:50
Speaker 1: my cousin to go into the family basiness. It was
4:53
Speaker 1: actually quite the opposite. Um, we come from a very
4:58
Speaker 1: humble family. Man. We all drive Toyota's. If we wanted
5:03
Speaker 1: something from the store that costs a dollar, we better
5:06
Speaker 1: have a hundred reasons why we wanted that something, and
5:09
Speaker 1: you better have the grades the food that you deserved it.
5:12
Speaker 1: And you also better have done your chore work at home,
5:15
Speaker 1: your chores at home. So you know, it wasn't we
5:18
Speaker 1: We knew what our family did. The five of us
5:21
Speaker 1: was my father who was our president CEO, Jorry Luster,
5:25
Speaker 1: and my uncle who's our vice president. Um, he has
5:28
Speaker 1: two sons, and my aunt who's offered vice president and owner.
5:31
Speaker 1: She's no kid, so my dad has three and one
5:33
Speaker 1: of three, and then my own clays to the side
5:35
Speaker 1: of us. We knew our family had a business that
5:38
Speaker 1: I don't think we understood. It was more like, oh,
5:40
Speaker 1: dad's going to work, you know, opposed to you know, oh, well,
5:45
Speaker 1: you know my family has this. We didn't grow up
5:48
Speaker 1: that way. Security wasn't there, and the limos showing off
5:55
Speaker 1: lifestyle was not no, not at all. So like you know,
5:59
Speaker 1: and I seek efo to get a little bit now
6:02
Speaker 1: that I'm older, when I see people like you know,
6:04
Speaker 1: oh about this, you know about this, and that I'm like,
6:07
Speaker 1: why would you buy this? And that like Savior money.
6:10
Speaker 1: You know, we didn't grow up to the flashy kids
6:13
Speaker 1: like we were with everybody else. For our parents shopped
6:15
Speaker 1: at Marshall's, TJ Max. You know, we weren't wearing Gucci stuff,
6:19
Speaker 1: you know. So it was I was very blessed. Let
6:21
Speaker 1: me say that I was very blessed um as to
6:24
Speaker 1: how I was raised in comparison to some of the
6:27
Speaker 1: other kids that I grew up with, where now it's like,
6:30
Speaker 1: you know, they were forced and to their family's business
6:32
Speaker 1: at a young age, whether you know it was a
6:34
Speaker 1: medical practice or you know a firm, like a law firm. Um,
6:40
Speaker 1: you see them get burnt out and they kind of
6:42
Speaker 1: resent their family for forcing them to go you know,
6:44
Speaker 1: the medical school, the law school, or you know, even
6:47
Speaker 1: into the family business. So we were very blessed where
6:49
Speaker 1: our families told us to follow our dreams and passion.
6:52
Speaker 1: It just so happened that I really loved fashion and beauty,
6:55
Speaker 1: so it worked out for me. Um. Yeah, we know
7:00
Speaker 1: fashion and beauty, which is like the you know, the
7:03
Speaker 1: cornerstone of African American Black America. You know, I grew
7:07
Speaker 1: up you know in the seventies and eighties, you know,
7:10
Speaker 1: that had a big afro, you know, all that good stuff,
7:13
Speaker 1: you know. Michael Jackson was my man. You know. The
7:16
Speaker 1: was the look, you know, slanging the left and right.
7:19
Speaker 1: So but let's let's talk about your brand. Like you said, Richard,
7:23
Speaker 1: I wasn't forced to be a part of this brand.
7:25
Speaker 1: It was something that I naturally wanted to be a
7:28
Speaker 1: part of, and it was just so fortunate. It was
7:30
Speaker 1: fortunate for me that my parents and my father had
7:33
Speaker 1: laid the groundwork for me to be a part of,
7:35
Speaker 1: but I still had to do the work to be
7:38
Speaker 1: a part of. Nobody handed you your job, Nobody handed
7:41
Speaker 1: you senior brand, and nobody was stupid. Oh she's a
7:44
Speaker 1: she's a Luster, give me that job. Oh my god. Yeah,
7:48
Speaker 1: so I think. I mean, you have to keep in
7:51
Speaker 1: mind how I was raised. It didn't even dawn on
7:54
Speaker 1: me that I would be offered a job to work
7:56
Speaker 1: at Luster or that wasn't an option. Um. I remember
8:01
Speaker 1: being in school. I was in college and I was
8:04
Speaker 1: taking a media buying class and the professor was African
8:09
Speaker 1: American and she asked like well, she asked all the
8:12
Speaker 1: students and she had no she knew my last name.
8:14
Speaker 1: So she was like, you have heard of this family.
8:16
Speaker 1: And I was like, I am, which was okay, didn't
8:18
Speaker 1: make a big deal about it, which is great. And
8:20
Speaker 1: then she asked what I wanted to I really wanted,
8:22
Speaker 1: you know, moved to New York and going to beauty
8:24
Speaker 1: and the ashon and like in front of the whole class.
8:27
Speaker 1: And she was pretty good about being discreet, but in
8:29
Speaker 1: front of the whole class, she was like, why wouldn't
8:31
Speaker 1: you go into your family's business? And I was like,
8:33
Speaker 1: that's not an option. Like, you know, like my my
8:36
Speaker 1: dad was very uh into us all obtaining our degrees,
8:40
Speaker 1: having education, being sufficient and you know, working hard. So
8:44
Speaker 1: when I was in college, you would think that my
8:47
Speaker 1: dad could a lot of money into my account for
8:49
Speaker 1: me to make it through, you know, each so I
8:52
Speaker 1: had to work. I worked in retail. I worked in retail,
8:55
Speaker 1: and then on top of working in retail, I had
8:57
Speaker 1: the intern places as well, you know, to get the
9:00
Speaker 1: experience you know, working, you know, the field I wanted
9:04
Speaker 1: to major in. You know, I agree, I agree with
9:07
Speaker 1: your parents. I would tell you I agree with your parents.
9:09
Speaker 1: My daughter right now, she works the subway on the weekend,
9:13
Speaker 1: you know people, Yes, she works the subway. That's that
9:15
Speaker 1: she needs to understand that there's a certain amount of
9:18
Speaker 1: commitment you have to do that. You can't walk away
9:20
Speaker 1: from jobs, you can't walk away people. You have to
9:23
Speaker 1: provide a service. So that's a discipline that people has
9:27
Speaker 1: to have to accept. And if you if you provided it,
9:30
Speaker 1: if you provided that, hey here's the money, you get
9:33
Speaker 1: this when you want to, then there's no discipline. That's
9:35
Speaker 1: all you've learned in life was disciplined, which I really
9:38
Speaker 1: commend your parents on. And just just the whole history
9:41
Speaker 1: of how your family carried it through is really amazing.
9:45
Speaker 1: And so let me let me ask you this question
9:46
Speaker 1: before we move forward. Now, when I see, uh, you
9:49
Speaker 1: know that Netflix just did that special Madam C. J. Walker,
9:52
Speaker 1: And how when I when I when I did my
9:55
Speaker 1: research on fred Luster Senior, he was a male version
10:02
Speaker 1: of that. Would I would I say that? Could I
10:04
Speaker 1: say that? Yes? You could absolutely say that. My grandfather
10:08
Speaker 1: I mean, wow, he unfortunately passed on when I was
10:12
Speaker 1: only two years old. And um, this is a man
10:17
Speaker 1: who had to I got scolded in my last interview
10:20
Speaker 1: for saying this, But this is a man who in
10:23
Speaker 1: sixth grade had he stopped going to school to help
10:27
Speaker 1: financially provide for his family. I didn't say a junior
10:31
Speaker 1: in high school, sixth grade to provide for a family,
10:36
Speaker 1: you know, like my grandfather. His works up, like his cashing,
10:41
Speaker 1: his cashing for you know, his businesses, his tashing for
10:44
Speaker 1: you know, his co workers. Not once where we talked
10:48
Speaker 1: to everything, employees, coworkers, their family. Um, it's unbelievable. I mean,
10:53
Speaker 1: this is a man who who did everything he could
10:56
Speaker 1: think of to provide for you know, his family growing up,
10:59
Speaker 1: in the family he created, which is you know, my dad,
11:02
Speaker 1: my uncle, and my aunt. He did everything. He opened
11:05
Speaker 1: up a barbershop and you know, he was a barber
11:08
Speaker 1: and then from there and his clients were complain about
11:11
Speaker 1: not being able to find products to accommodate their hair knees.
11:14
Speaker 1: I mean, he was like, what you can't, Okay, I'm
11:17
Speaker 1: I'm gonna make stuff. Then he started just making stuff
11:20
Speaker 1: in his barbershop. He's got my dad involved. I think
11:23
Speaker 1: of the age of five, it's not younger they get
11:26
Speaker 1: greedy and in the barbershop, you know, so you know,
11:29
Speaker 1: his kids were his guinea pigs and then you know
11:32
Speaker 1: from their luster products, the product was born. You know,
11:35
Speaker 1: he passed the products around two or provided them to
11:38
Speaker 1: his clients. His clients you know, spread word around town
11:42
Speaker 1: and thinking you know, he was driving around the Empire
11:44
Speaker 1: Chicagoland areas selling these products out of his car. Um.
11:49
Speaker 1: He he was just, he was just. He didn't get
11:52
Speaker 1: into this business. Um. I relieve from what I understand
11:57
Speaker 1: from talking to my family and even you know, our
11:59
Speaker 1: co workers at US to Rand who was getting there summers,
12:01
Speaker 1: being there over fifty years now, Um, he didn't get
12:04
Speaker 1: into this business to become a rich man. That wasn't
12:06
Speaker 1: his goal. His goal was to make sure our people
12:09
Speaker 1: had I remember my aunt Doors, who's my dad's UM
12:13
Speaker 1: executive and the start assistant told me there was one
12:16
Speaker 1: day where she was walking down the hall um and
12:19
Speaker 1: she saw my grandfather overlooking the company parking lot and
12:22
Speaker 1: she's like, okay, like what's wrong with him? Like you know,
12:25
Speaker 1: So she walks up from like hey, Mr Lust, say like,
12:27
Speaker 1: is everything okay? And he was like, sweetheart, I'm great.
12:31
Speaker 1: Do you see all these cars in the parking lot?
12:33
Speaker 1: And she looked like yeah, I feel them. He's like,
12:36
Speaker 1: I'm just so proud. The lust of Probics has been
12:38
Speaker 1: able to allow people to buy their own homes, buy
12:41
Speaker 1: their own cards, sending their kids to school, have health insurance.
12:44
Speaker 1: And that was how my grandfather was. And not only that,
12:47
Speaker 1: my father and his siblings are the same way till
12:50
Speaker 1: this day. Do you hear me? They're the same way.
12:54
Speaker 1: Until you know the thing about it is that, first
12:56
Speaker 1: of all, I love the passion in your voice. I
12:57
Speaker 1: love and I love all of photos you have yourself
13:01
Speaker 1: on Google. You know, Google, you probably got fifteen thousand hairstyles.
13:04
Speaker 1: You know you're flying now, You're flying now. You know.
13:11
Speaker 1: I don't know who gonna walks to that though if
13:12
Speaker 1: I was Dandya, I didn't know who go. I'm gonna
13:14
Speaker 1: be picking up you. You gotta going on funny, funny story.
13:18
Speaker 1: I'm at last name is McDonald. I love it, REESA B. McDonald,
13:25
Speaker 1: Come on that. We're gonna make it that when we
13:27
Speaker 1: come back. I want to talk some more about your
13:30
Speaker 1: brand and you because I'm talking to history here and
13:33
Speaker 1: I think that's really important that people understand that that
13:36
Speaker 1: Chicago so so trained came out of Chicago. Every magazine,
13:41
Speaker 1: Jet magazine, luster you know, these are these are brands
13:46
Speaker 1: you know and affect that you guys were able to
13:48
Speaker 1: sustain yourself today. That's a story that needs to be
13:51
Speaker 1: told and that's why I wanted to invite your money
13:53
Speaker 1: making conversations. But our next break, I want to talk
13:55
Speaker 1: about you in the Pink brand, that you're the anovative
13:59
Speaker 1: self stepped out there. I got this title for a reason.
14:03
Speaker 1: I'm him making a difference. I'm not going to Global airpack.
14:06
Speaker 1: We're just not in the United States. We're gonna let
14:08
Speaker 1: you know we everywhere. Everybody loves our product. Be right back.
14:15
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Speaker 1: dot Ai. That's O T T E R dot Ai.
16:13
Speaker 1: This is ra Sean McDonald. I'm back with my friend
16:16
Speaker 1: Riesa be Resa B mcdonaldsa B McDonald because she ain't
16:20
Speaker 1: gonna drop that luster, gonna be Risa Lust McDonald Lust.
16:25
Speaker 1: They ain't going nowhere McDonald brother understand, Ruster gonna be
16:28
Speaker 1: there when she died. Okay, so Risa Lust the McDonald.
16:33
Speaker 1: I'm an interview. I'm just preparing up for the next
16:34
Speaker 1: time you come on the show, because next time you
16:36
Speaker 1: come on the show, she gonna have McDonald. That's someone's
16:39
Speaker 1: That's how I'll be saying her name and everything. But
16:41
Speaker 1: I'll be probably saying now not even senior brand manager.
16:46
Speaker 1: How did you rise up the ranks? Because you always
16:48
Speaker 1: talk to a little story, you know, Richard, I didn't
16:50
Speaker 1: earn nothing. You know, if I had a dollar, I'd
16:53
Speaker 1: explain why I had to spend that dollar. So you
16:55
Speaker 1: got hired a luster? How did you start moving at
16:58
Speaker 1: the food chain? Okay, so it was actually my senior
17:02
Speaker 1: year of college, and my dad came to me and
17:04
Speaker 1: was like, hey, what what do you think about, you know,
17:07
Speaker 1: working at the company and helping us out with you know,
17:11
Speaker 1: social media. And I was like in shock that he
17:13
Speaker 1: even asked that. I'm like what at this time, I
17:15
Speaker 1: had already um in turned out the PR agency as
17:19
Speaker 1: well the headquarters of NB Financial Bank based out of Chicago.
17:23
Speaker 1: Um I was like, oh, and I have been obviously
17:26
Speaker 1: working in retail as well. And I was like, oh, well, okay.
17:30
Speaker 1: So I started off as an intern and then from
17:34
Speaker 1: there I think you just saw how eager I was
17:37
Speaker 1: to help and make a change within the workplace. But
17:39
Speaker 1: it's kind of tough when you're like the president's kid
17:43
Speaker 1: and you're like super young. So I had a lot
17:46
Speaker 1: of pushback, you know, a lot of pushbacks. And then
17:49
Speaker 1: I graduated and I remember just like, okay, well I've graduated,
17:55
Speaker 1: My friends have been offered full time positions. You know,
17:59
Speaker 1: I'm feeling in her and I'm like I gotta go
18:01
Speaker 1: look for work somewhere, you know, like this has been cool.
18:04
Speaker 1: And then it just worked out. It just worked out
18:07
Speaker 1: where he you know, was like, hey, you know, how
18:10
Speaker 1: was you like, you know, full time dib here like
18:12
Speaker 1: that would like, oh, I was just looking to work
18:14
Speaker 1: somewhere else because I don't think you will. I am
18:17
Speaker 1: me so I mean, but I think he saw not
18:20
Speaker 1: only in me, but he saw with my siblings. And
18:23
Speaker 1: then you know, my own calls was all with his sons.
18:25
Speaker 1: The passion you know that we have for the business
18:27
Speaker 1: and how we really do want to make a change.
18:30
Speaker 1: You know, this is a company that's been around since
18:32
Speaker 1: you know, nineteen fifty seven, so this brand did not
18:35
Speaker 1: come about, you know, in the two thousands, and so
18:39
Speaker 1: it seemed so many different changes, you know, when it
18:42
Speaker 1: comes to marketing and advertising and connecting with consumers and
18:46
Speaker 1: like to bring things to the table like okay, well
18:49
Speaker 1: there are these things called influencers and people don't want
18:52
Speaker 1: to hear we We did celebrity endorsement deals for years
18:55
Speaker 1: with Keisha Cole, toy A Luckid, oh my god, who
19:00
Speaker 1: else to lease? Uh Megan Good for years and you know,
19:04
Speaker 1: research was showing at this time that's what the consumers
19:06
Speaker 1: wanted to see. But now it's like, okay, we got bloggers,
19:09
Speaker 1: bloggers who are bloggers. You know what's going on these
19:12
Speaker 1: bloggers how you know? So it was like you know, okay,
19:20
Speaker 1: right exactly exactly, so so you know, it's been interesting,
19:24
Speaker 1: it's been an interesting time. But most definitely my dad
19:27
Speaker 1: is still I think he's harder, army than our coworkers,
19:32
Speaker 1: which is great, and I love it because I learned
19:34
Speaker 1: so much more because he is so hard on me.
19:36
Speaker 1: And and I'm actually grateful too, because you know, I'm
19:39
Speaker 1: a girl, and usually sometimes in businesses, when it's a daughter,
19:43
Speaker 1: you know, and the position I'm in, it's like, okay,
19:45
Speaker 1: if you stopp and gentle on her. My dad was like,
19:47
Speaker 1: uh no, I don't like this, get it right, stakes it,
19:50
Speaker 1: you know, and it's and it's great, it's very appreciative.
19:55
Speaker 1: What the thing I like about, first of all, your
19:57
Speaker 1: dad's small because they're youth. Youth should be tied to
20:01
Speaker 1: social media, the youth, because that's not a business. You
20:04
Speaker 1: wants somebody sixty over there trying to create engagement. Because
20:08
Speaker 1: of the fact that the terminology and the world that
20:11
Speaker 1: you live in and likes and followers and TikTok and
20:15
Speaker 1: and it changes every day. You could be big on
20:18
Speaker 1: Twitter and next thing, you know, Snapchat. Now, now, Snapchat
20:21
Speaker 1: is going to be pushed aside for TikTok, and so
20:23
Speaker 1: you have to and you can't be frustrated by those changes.
20:27
Speaker 1: And so being a young mind, you're not gonna be frustrated.
20:30
Speaker 1: It's just okay. In fact, you know something, I was
20:32
Speaker 1: ahead of the game. And so with that being said,
20:35
Speaker 1: that is why your your your position is justified, and
20:38
Speaker 1: that is why he's a visionary. You know, he won't
20:41
Speaker 1: get all the credit like I kissed my daughter, love
20:43
Speaker 1: my daughter. I can give a hundred baby. You know
20:46
Speaker 1: you you got it. Go on, I compliment you because
20:49
Speaker 1: you still, you know, if you're gonna run my company,
20:51
Speaker 1: there are other areas that you've got to become an
20:53
Speaker 1: expert in two And that's all he's said right now. Masters,
20:58
Speaker 1: But these other lanes are going about that, because let
21:00
Speaker 1: me just tell everybody about you know, the whole brand
21:03
Speaker 1: of today Lust, the product implauded more than four hundred
21:05
Speaker 1: people worldwide. Hear me on this? Okay, she's to senior
21:08
Speaker 1: brand manager Riesa be Riesa be Luster McDonald's who I'm
21:12
Speaker 1: talking right now. Their products are sold nationally and internationally
21:15
Speaker 1: through a dynamic salesforce and numerous retail outlets. Main facility
21:20
Speaker 1: is based on the seventeen acres in Chicago Stockyard Industrial Park.
21:25
Speaker 1: Is you know this is really what we're talking about.
21:28
Speaker 1: You know, you also have office in London. When you
21:33
Speaker 1: do you travel a lot or you just based How
21:35
Speaker 1: did you do you do? Was any travel involved or
21:38
Speaker 1: you stay based in Chicago? Resa, did I traveled? Like?
21:42
Speaker 1: Oh my god, my house used to just have suitcases
21:44
Speaker 1: still look closing. Yes, you absolutely have to travel. And
21:49
Speaker 1: then one thing that you'll see, Um, some companies where
21:54
Speaker 1: they just kinda that they just kind of hired a
21:57
Speaker 1: team to go executing there and you know the owners
22:01
Speaker 1: said at home, No, I don't care if that's an event,
22:04
Speaker 1: taking things at your neighborhood beautiful clid store. My dad
22:07
Speaker 1: is adamant that one of us is there. He'll even
22:11
Speaker 1: come down and make the trip if he doesn't have like,
22:13
Speaker 1: you know, a business conflict or a major major personal conflict.
22:18
Speaker 1: When I say major personal like a funeral, not a
22:20
Speaker 1: wedding funeral. Um. You know. So, so we're very you know,
22:25
Speaker 1: involved with every little intricate thing that the brands are doing. Um, yeah,
22:32
Speaker 1: we travel a lot. We all travel a lot. Well,
22:35
Speaker 1: there's just part of now with that being said, we're
22:37
Speaker 1: in the middle of the pandemic. Now, okay, how has
22:40
Speaker 1: that changed your business models? For is executing and putting
22:44
Speaker 1: your products out there to the journal public because one
22:46
Speaker 1: of the ways of shopping walls, you know, they all
22:49
Speaker 1: went out there with a tilet paper and they're the
22:51
Speaker 1: hand sanditizers and now want they want home hair care products.
22:55
Speaker 1: They won't products do at the house because you know,
22:58
Speaker 1: Beauty and Barbara salons weren't open. How what have you
23:01
Speaker 1: done to be able to continue online of participation, purchases
23:04
Speaker 1: of your product, and use of your product. Okay, so
23:09
Speaker 1: let me back up a little bit. There we tilted
23:11
Speaker 1: when this can First of all, I'm obsessed with COVID
23:14
Speaker 1: nineteen and I'm obsessed with the canoe the corona. When
23:17
Speaker 1: if we first got win on the media that this
23:19
Speaker 1: is happening, I just became obsessed with it. I like
23:22
Speaker 1: edited my bio on Instagram to say COVID nineteen reporter.
23:25
Speaker 1: So I remember like hearing things on the news about
23:28
Speaker 1: it and going to my dad and uncle like, look,
23:31
Speaker 1: this is coming. What do we have that we could
23:33
Speaker 1: you know, accommodate the shortage of goods that are out
23:35
Speaker 1: there as far as like you know, alcohol and you know,
23:38
Speaker 1: hand sanitizer and hand washed. They're like, see what are
23:42
Speaker 1: you talking about? You know? Then a couple of weeks okay,
23:45
Speaker 1: we're gonna what I say, what you're talking about? Oh
23:52
Speaker 1: my god, guys in the nice you know, a couple
23:54
Speaker 1: of weeks down the line where manufacturing hand sanitizer. Um,
23:59
Speaker 1: we are considered an essential business right now. We are
24:02
Speaker 1: open and let me tell you something, a lot of
24:05
Speaker 1: these businesses that are open, the owners are not pulling up.
24:08
Speaker 1: We come to work every day. We are there. We
24:10
Speaker 1: are hands on, we're taking calls, we're making pictures and
24:13
Speaker 1: calling like you know, um, senior citizen home. We've donated
24:17
Speaker 1: to hospitals with hand sanitizer, but we pivoted our business
24:21
Speaker 1: and we're very fortunate because I'm sorry, I don't know
24:23
Speaker 1: if I mentioned this. We have chemists of color at
24:26
Speaker 1: luster Land, so we formulate everything we make in house.
24:29
Speaker 1: We also have an in house Tesslon, so everything that
24:32
Speaker 1: we produce as well or formulate a tested on thousands
24:35
Speaker 1: of heads before it leads our facility. And we also
24:38
Speaker 1: manu facture at luster Land as well. So us having
24:43
Speaker 1: that capability is just truly a godspend and a blessing.
24:47
Speaker 1: Um So, we are doing multiple things. We're selling hand
24:50
Speaker 1: sanitizing now as well as we are marketing our hair
24:53
Speaker 1: care products to people for you know, we're doing it
24:55
Speaker 1: through um an I G and Instagram and Facebook Live series.
24:59
Speaker 1: We are a plus or of topics that we cover.
25:02
Speaker 1: But our most important thing too is like educating our
25:04
Speaker 1: people financially so they're well adversus to how to handle
25:07
Speaker 1: themselves during these trying times. So during our theories, we
25:11
Speaker 1: have had people who work for major banks come on
25:14
Speaker 1: and talk about, hey, even though these credit card companies
25:16
Speaker 1: are saying you won't receive a late payment, just be
25:18
Speaker 1: aware that your interests will accrue. We've had hair stylers
25:22
Speaker 1: come on obviously and talk about how to maintain your
25:24
Speaker 1: hair at home. We've had managers come on, you know,
25:27
Speaker 1: ladies don't look trifering around the house. Keep it together.
25:30
Speaker 1: Um So, we're still you know, doing a lot of
25:33
Speaker 1: things to still keep up with the consumer and their needs.
25:36
Speaker 1: But when we're trying to really focus for right now
25:39
Speaker 1: on the pink side with our our items that are
25:42
Speaker 1: are o g s as we call them. They've been
25:44
Speaker 1: in the can't game for forever. They delivered. So yes,
25:47
Speaker 1: we're strong girls. Look, you could do a losh and
25:49
Speaker 1: go with pink oil. You could do a twist that
25:51
Speaker 1: with pink oil. If you've lost your job and you
25:54
Speaker 1: can't um, you know, if we're to go to the
25:57
Speaker 1: shop anymore, go to go to your local target. While
25:59
Speaker 1: we write a CD you name it dollar General, kick
26:03
Speaker 1: up a bottle o pink oil and that only will
26:04
Speaker 1: it work for you, work for your husband and his
26:06
Speaker 1: ways or whatever style he desires to wear, and your children.
26:10
Speaker 1: So we're doing a lot of counts and around that
26:12
Speaker 1: as well, which is really exciting, and it's getting the
26:14
Speaker 1: consumers excited, like, whoa, I forgot that? You know I
26:17
Speaker 1: can use that on my natural hair. Well I'm gonna
26:19
Speaker 1: get it. So we're really blessed. Who man you you
26:24
Speaker 1: on point? Now, y'all, it's no you got that title
26:27
Speaker 1: for a job title for a reason. Now let's talk
26:29
Speaker 1: a little bit about these hand sanitizers that you just
26:31
Speaker 1: blew past. Now that's what people can blot past the
26:35
Speaker 1: hand standing times. First of all, First of all, that
26:40
Speaker 1: is the number one in demand product right now in
26:44
Speaker 1: the in the country. Now, how can I First of all,
26:49
Speaker 1: can I order hand sanitizers from you. Now, can I
26:52
Speaker 1: go to an order right now? I'm ain't telling nobody.
27:00
Speaker 1: Give me the link right now so I can. It's
27:03
Speaker 1: available on Lust of products that time, available on Lust
27:07
Speaker 1: the products dot com, so you can't be ordered you
27:11
Speaker 1: that's the product dot com right products right, yes, And
27:14
Speaker 1: as soon as you get to the page, it popped
27:16
Speaker 1: up immediately it offers, you know, for you the consumer
27:19
Speaker 1: to buy this product. Okay, there we go, hands right there,
27:22
Speaker 1: show show no fears right there, your two hounds bottle. Okay,
27:27
Speaker 1: now up, that's just one of the sizes we sail.
27:31
Speaker 1: We heard I think this this week we're gonna start
27:33
Speaker 1: manufacturing our six ounds, eight ounts, twelve ounds and gallons. Okay,
27:41
Speaker 1: this interview is so much fun to me recently, not
27:44
Speaker 1: recent you know you're my girl now right you mean
27:46
Speaker 1: you were closed? Not tell my b don till cousins,
27:51
Speaker 1: till cousins. We're good now. So this is what I
27:53
Speaker 1: want to do. You know, I gotta I gotta newsletter
27:56
Speaker 1: goes out to eighty thousand people every Friday at an
27:59
Speaker 1: eighty thousand US every Friday, nine am. It goes out.
28:02
Speaker 1: Can you give me a banner to go in my
28:04
Speaker 1: news letter. Okay, cool, that's all because right now I
28:09
Speaker 1: will be ordering me some hand sanitizer today. Okay, you
28:13
Speaker 1: know I won't. I won't break the bank this and
28:15
Speaker 1: for orders the thirty six and more call for special
28:18
Speaker 1: case prot Oh my god. We've had people on our
28:21
Speaker 1: website buying like a hundred units D hand sanitizes at
28:24
Speaker 1: a time because because this is what this is the
28:27
Speaker 1: reason I'm bringing it up, this reason because I'm making
28:29
Speaker 1: a big push you like me. I'm a reporter for
28:33
Speaker 1: you know, COVID ninteen for businesses, because I'm trying to
28:35
Speaker 1: tell people how to open their business. And you have
28:38
Speaker 1: to be prepared where you can get these sanititles, hand sanitizers,
28:41
Speaker 1: where you can get rubber gloves, where you get in
28:43
Speaker 1: ninety five masks or face your mass period, because that's
28:46
Speaker 1: only way you're gonna function as a business. And so
28:48
Speaker 1: you're telling me richean over here at Luster Products, we
28:52
Speaker 1: are manufacturing hand sanitizers and we have available right now
28:55
Speaker 1: you can go on line and get them. That's a
28:57
Speaker 1: very powerful statement. And so now it was it was
29:00
Speaker 1: so funny. A friend of mine, she does mask in Houston, Texas,
29:03
Speaker 1: and I put her, and she was the very last
29:06
Speaker 1: banner in my newsletter. She had the most clicks and
29:11
Speaker 1: my news land, I mean, everybody went down that newsletter,
29:14
Speaker 1: saw those facial mass for fifteen dollars each and click them. Okay,
29:18
Speaker 1: And so so this newsletter, I'm really understanding what my
29:21
Speaker 1: audience needs. They want to find out about the Sana
29:23
Speaker 1: hand sanitizer. The want to find out about, you know,
29:26
Speaker 1: facial masks. They want to find out about the entertainment
29:28
Speaker 1: I do, entrepreneurship all that because to be more important,
29:31
Speaker 1: they want to be safe and for your company, your brand,
29:34
Speaker 1: to be able to deliver a product like this and
29:36
Speaker 1: make us safe and make us be able to socialize
29:39
Speaker 1: and create social distancing with a proper, proper guidelines for
29:43
Speaker 1: proper products. I'm proud of you, girl, I am proud
29:46
Speaker 1: of you. I'm very proud of you. And I love
29:52
Speaker 1: that that was the favorite that luster land. When you
29:54
Speaker 1: said that, I said, girl, that's why I know that
29:57
Speaker 1: this is this conversation. I didn't you know. First of all,
29:59
Speaker 1: I enjoy all my conversation and the fact I'm talking
30:03
Speaker 1: to you. You you're you're a uh what they say,
30:07
Speaker 1: a light A light in the darkness, your your your
30:10
Speaker 1: energy is on point, your articulate, you're passionate about your brand,
30:14
Speaker 1: and you know how to sell your brand, and uh,
30:16
Speaker 1: I gotta bring you back. Okay, if you don't mind,
30:22
Speaker 1: you're something else now you know this is this is
30:23
Speaker 1: great and you can bring another family member, bring another
30:26
Speaker 1: family member so we can just talk about luster Lane
30:29
Speaker 1: and all that good stuff. Now, Andy, not that you're
30:31
Speaker 1: a girl now, re RecA luster McDonald you're a girl, Okay,
30:37
Speaker 1: but I gotta get this bannery. I gotta get family members,
30:41
Speaker 1: family members because just the next step is so what's
30:49
Speaker 1: gonna happen is or we're gonna get this banner this
30:52
Speaker 1: week so I could put it in my newsletters and
30:54
Speaker 1: so we could just start just just just it's more
30:57
Speaker 1: so about telling your story that you know, selling is great,
31:01
Speaker 1: but just to tell your story, Esa is so powerful.
31:04
Speaker 1: And I'm so proud that what you're doing as an
31:07
Speaker 1: individual or young lady. My daughters are young, you know,
31:10
Speaker 1: she's she's young. She's twenty two. She's going into game design.
31:14
Speaker 1: And realize, if you follow, if you follow your dreams
31:18
Speaker 1: and you have the right people around you supporting you
31:20
Speaker 1: and not allowing you to just miss steps and that's
31:23
Speaker 1: what happened in your life. They will not allow you
31:25
Speaker 1: to skip steps or missing these things because we're all
31:28
Speaker 1: gonna fall and we fault. You want to be able
31:31
Speaker 1: to get up, and you know how to get up,
31:32
Speaker 1: REESA B and keep winning. Okay, thank you kind You're
31:40
Speaker 1: gonna get that bantner to me. Awesome, Thank you, I
31:44
Speaker 1: appreciate it. And for more money. For more money Making
31:47
Speaker 1: Conversation interviews, go to Money Making Conversation dot com. I'm
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