Latest / The Steve Harvey Morning Show / Real estate mogul Denise Williams has the largest Black woman-owned brokerage in Atlanta

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Real estate mogul Denise Williams has the largest Black woman-owned brokerage in Atlanta · The Steve Harvey Morning Show

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  Speaker 1: for you I write celebrity CEOs, entrepreneurs, and people I
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  Speaker 1: like to call industry decision makers. My next guest is
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  Speaker 1: a combination of celebrity entrepreneurs. She's definitely an industry decision maker.
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  Speaker 1: Denise Williams. She's one of the youngest real estate brokerage
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  Speaker 1: owners in the United States. She's a multimillion dollar, top
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  Speaker 1: producing real estate agent and has the largest black woman
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  Speaker 1: owned real estate brokerage in Atlanta, with over sixty sixty
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  Speaker 1: agents on her team. Denis is also the chief information
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  Speaker 1: officer for the Rap Snacks Corporation and partnership with Master Pete.
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  Speaker 1: She recently launched an online academy to mentor entrepreneurship called
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  Speaker 1: the CEE Owner Academy to show entrepreneurs how the transition
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  Speaker 1: from working as a CEO to retire as an owner
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  Speaker 1: through marketing, automation and systems. Please working to money making
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  Speaker 1: conversation for her very first time, and she's looking fantastic.
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  Speaker 1: She's looking like an angel Is Denise Williams. How you doing, Denise,
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  Speaker 1: Thank you so much. I appreciate that. Well. First of all,
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  Speaker 1: you know we're in the era coming out of we're
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  Speaker 1: coming out of COVID. You know, we may we I
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  Speaker 1: shouldn't say that the rules have changed of COVID, you know,
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  Speaker 1: because we seems like we're gonna exist with COVID throughout
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  Speaker 1: at least my lifetime. Because they're talking about booster shot
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  Speaker 1: you have to get annually, like the flu shots and
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  Speaker 1: things like that. The first out of the box you
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  Speaker 1: experienced like all people were shocked, like all people, but
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  Speaker 1: somehow the real estate industry was still booming doing COVID.
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  Speaker 1: Talk to me about that, absolutely, so it was definitely
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  Speaker 1: a shock. Um. You know, no one really anticipated what
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  Speaker 1: COVID would bring to our lives, right but real estate.
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  Speaker 1: We really had an incredible year with regards to real estate.
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  Speaker 1: One of the main drivers were that was the fact
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  Speaker 1: that interest rates were at such an all time low.
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  Speaker 1: I mean, there were so many buyers that were able
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  Speaker 1: to enter the market and get you know, less than
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  Speaker 1: three percent interest rate on their homes, and then those
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  Speaker 1: who already owned homes were able to use the refinancing
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  Speaker 1: programs in order to get even lower interest rates than
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  Speaker 1: what they currently had. So because of that, there was
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  Speaker 1: such a rush of people wanting to buy. Uh that
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  Speaker 1: really just increase the purchase prices brought things through the roof.
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  Speaker 1: On top of the fact that I'm here in Atlanta,
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  Speaker 1: where you know, we make social media from. Because of
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  Speaker 1: social media, it looks like the best place on Earth,
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  Speaker 1: which I'm biased because I live here. I think it
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  Speaker 1: is the best place on her to live. And so
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  Speaker 1: we have such an influx of people who are coming
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  Speaker 1: and relocating here to experience some of this black excellence,
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  Speaker 1: to experience the culture and just the energy of the city.
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  Speaker 1: So our purchase prices are going through the route. Really
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  Speaker 1: not only just in Atlanta. I know my wife is
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  Speaker 1: in Houston and she was selling her mom's home and
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  Speaker 1: the asking price was like a hundred and seventy thousand dollars.
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  Speaker 1: She sold for over two hundred thousand dollars and she
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  Speaker 1: and it wasn't because she was raising the price. It
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  Speaker 1: became a bidding war. It was like it was like
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  Speaker 1: the home, I'll be honest with the home was not
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  Speaker 1: just a nice little Pattio home, single story, you know, uh,
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  Speaker 1: nondescript community neighborhood in Houston, Texas. And it was just
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  Speaker 1: she had like fourteen buyers, like within three weeks. What
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  Speaker 1: is great and the shortest It's incredible how many buyers
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  Speaker 1: were overbidding on properties. I have buyers now that are
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  Speaker 1: not even asking for a closing costs. That's almost unheard
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  Speaker 1: of right now in our market. Uh, the your praise
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  Speaker 1: values aren't always coming in, but you have buyers now
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  Speaker 1: paying the difference between what's being lended to them and
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  Speaker 1: that appraise value in order to get into these homes.
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  Speaker 1: When you get these titles, you know, one of the
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  Speaker 1: youngest real estate brokerage owners in the United States, you know,
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  Speaker 1: and you get those financial numbers attached to you, so
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  Speaker 1: people expect certain things from him multimillion dollar deal closer,
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  Speaker 1: and your woman don't. So let's talk about the youth
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  Speaker 1: for the youth part of viewer of your career right
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  Speaker 1: now and how the benefits of it and also the
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  Speaker 1: building that experience and respect level. Absolutely so, when I
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  Speaker 1: became a real estate broker, I was pretty young, and
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  Speaker 1: there weren't many other women or Black women especially that
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  Speaker 1: I could really look at and get experience from. So
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  Speaker 1: being a pioneer comes with a lot, especially when you're
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  Speaker 1: a black woman. So I had to really just say
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  Speaker 1: within myself that you know what, it doesn't matter if
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  Speaker 1: other people have paved the way for me in order
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  Speaker 1: to do this. I'm gonna do it. I'm gonna try it.
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  Speaker 1: What's the worst that can happen, you know? And so
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  Speaker 1: it's been the best decision that I could have made,
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  Speaker 1: being able to inspire other women of color to now
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  Speaker 1: start other broke bridges, even within my own team, having
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  Speaker 1: some of those ages to create teams under my brook
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  Speaker 1: Bridge or branching out and starting their own. So it's
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  Speaker 1: been a beautiful journey to be able to make that
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  Speaker 1: decision and make that happen on the flix out of it.
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  Speaker 1: Because you don't necessarily have a road map. You have
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  Speaker 1: to go through the trials and tripulations on your own.
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  Speaker 1: You know, I've had you know, I've lost a ton
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  Speaker 1: of money. This is actually my second brokerage because the
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  Speaker 1: first brokerage that I had, I went into partnership with
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  Speaker 1: someone and it wasn't a good thing, didn't work out.
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  Speaker 1: So you have to go through a lot of trials
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  Speaker 1: and error, uh, lose a lot of money and then
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  Speaker 1: still keep going if it's something that you really, really
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  Speaker 1: truly want to do that Okay, So the next question
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  Speaker 1: is being that you're female, Like I said, you're young,
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  Speaker 1: you're African American, and then the fact that you've already
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  Speaker 1: publicly admitted in this interview that just what they're gonna
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  Speaker 1: be some hiccups, and some of those hiccups are gonna
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  Speaker 1: cost you money. How do you overcome that? It wasn't
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  Speaker 1: tied to not having a budget, tied to not going
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  Speaker 1: into business with the right person. What what made you
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  Speaker 1: stumble on that first? That made you also say I
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  Speaker 1: won't stumble like that again. Absolutely, So the biggest thing
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  Speaker 1: is I didn't take my time in doing my due diligence.
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  Speaker 1: So what I encourage people to do is when you
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  Speaker 1: decide to start a business, of course you're gonna do
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  Speaker 1: how it could be profitable, and things of that nature.
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  Speaker 1: But when you're talking about actually starting with a partner,
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  Speaker 1: I wanted to tell you this, Deniece, when I when
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  Speaker 1: I look at you, I look at the talent of
• 11:02
  Speaker 1: the person. But you know, I just read some nice
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  Speaker 1: credits about you. You know that they sent over to me.
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  Speaker 1: Who are you? Who am I? So me? Personally, I
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  Speaker 1: am obviously a real estate broker here in Atlanta, but
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  Speaker 1: more on a personal level, I am a mother before anything.
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  Speaker 1: I think that's the most powerful title that I've ever
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  Speaker 1: had to a son named Destin, who's actually the co
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  Speaker 1: owner in my business. And one of the things I
• 11:29
  Speaker 1: want to encourage the listeners out there, especially parents, is
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  Speaker 1: that you need to make sure that you're taking your
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  Speaker 1: children along the journey. So one of the things that
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  Speaker 1: I do with my son is I don't actually make
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  Speaker 1: any decisions in my business without his approval. He gets
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  Speaker 1: to see every commission check that I earned. He helps
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  Speaker 1: me to hire and to fire. Uh, he gives me
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  Speaker 1: his opinion on things of that nature. Because I think
• 11:50
  Speaker 1: that it's so important that we stopped being just first
• 11:53
  Speaker 1: generation millionaires, our first business owners in our family or
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  Speaker 1: first this and first that at some point we have
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  Speaker 1: to start leaving a legacy where our children are second
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  Speaker 1: and third and fourth generations to the businesses that we created.
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  Speaker 1: So personally, I'm just so driven by legacy and just
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  Speaker 1: teaching not only my students in my cee on our
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  Speaker 1: academy how to become owners, but also in my very
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  Speaker 1: own households. That's something that I'm personally very passionate about.
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  Speaker 1: Now being a member of a very powerful sisterhood, uh,
• 12:24
  Speaker 1: the ladies of Delta Sigma Data and come on, come
• 12:29
  Speaker 1: on now, I'm a proud member of MAGA Side five
• 12:33
  Speaker 1: Fraternity Incorporated. So again, the blessings are we have a
• 12:37
  Speaker 1: certain nub leon is as they say, which just runs
• 12:40
  Speaker 1: back to the fraternity in the sorority. But that helps
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  Speaker 1: having that relationship that you can turn to sisters who trust,
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  Speaker 1: who want you to have that upwardly mobile mobile concept
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  Speaker 1: in life and also are pushing you with relationships that
• 12:54
  Speaker 1: you can count on. I think that really helped you
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  Speaker 1: as well. And I want to talk about the value
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  Speaker 1: of relationships as it is with your what your sorority,
• 13:02
  Speaker 1: but also in life because you've gotta have relationships to
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  Speaker 1: win absolutely. So with regard to being in a sorority,
• 13:09
  Speaker 1: it was a beautiful experience to be able to join
• 13:11
  Speaker 1: in Delta Sigma Data's already incorporated. It was absolutely amazing.
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  Speaker 1: In fact, my first real estate transaction back into thousand
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  Speaker 1: and twelve when I got my license was one of
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  Speaker 1: my gone sisters. So that was the benefit of like
• 13:23
  Speaker 1: actually being in a sorority because you can be honest
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  Speaker 1: with him, right you can tell them's your first time,
• 13:28
  Speaker 1: and they're gonna be patient with you and they're gonna
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  Speaker 1: give you that opportunity versus really going out with a
• 13:33
  Speaker 1: stranger and taking them through the process and making a
• 13:35
  Speaker 1: lot of mistakes. So I really appreciate my line sister
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  Speaker 1: for being willing to do that and to trust me
• 13:41
  Speaker 1: in that process, being that it was my very first transaction.
• 13:44
  Speaker 1: And as far as just relationships across the board, relationships
• 13:48
  Speaker 1: are gonna get you indoors that money can't buy. And
• 13:52
  Speaker 1: I tell people that all the time. I have to
• 13:54
  Speaker 1: appreciate relationships with people and never play the short game.
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  Speaker 1: You always want to make sure that when you're thinking
• 14:00
  Speaker 1: about business, especially in the service based industry, never think
• 14:04
  Speaker 1: about someone as a transaction. Never think about that is
• 14:07
  Speaker 1: just a one time, a one hit wonder, if you will,
• 14:10
  Speaker 1: because you're not only servicing that person, they're watching you
• 14:14
  Speaker 1: to be able to service their friends and their family. So,
• 14:17
  Speaker 1: especially in the real estate business, you want to have
• 14:20
  Speaker 1: a repeat and referral business. That's the only way that
• 14:23
  Speaker 1: you can make it through. Okay, let's go and listen.
• 14:26
  Speaker 1: You're an attractive woman, and so in the business where
• 14:29
  Speaker 1: people can only see you for being attractive, but you
• 14:32
  Speaker 1: also a businesswoman. So how do you make sure people
• 14:35
  Speaker 1: understand who you are? Who's de niece Williams. You're about business.
• 14:38
  Speaker 1: Don't let the cold food, you don't let the makeup food,
• 14:41
  Speaker 1: you don't let the hair fool you. That's this, you know,
• 14:43
  Speaker 1: because some people try to try to blend that, try
• 14:45
  Speaker 1: to make it make your your calls or make their
• 14:49
  Speaker 1: business deals. You're trying to close to be more than
• 14:51
  Speaker 1: what it really is. How do you make that define
• 14:54
  Speaker 1: that line about business and business? I respect me for
• 14:58
  Speaker 1: doing good business, all right, So that's an incredible question.
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  Speaker 1: I actually never been asked that question before. So one
• 15:05
  Speaker 1: of the things that I take pride and is expect
• 15:07
  Speaker 1: myself on social media. I'm not gonna show a lot
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  Speaker 1: of skin on social sure that people are looking at
• 15:13
  Speaker 1: me as a business person, as a professional bee both
• 15:16
  Speaker 1: in personal and professional lifestyles. If you're showing people one
• 15:20
  Speaker 1: thing and you're portraying something that they're gonna try you, Uh,
• 15:23
  Speaker 1: that's just the nature of what it is. And even
• 15:25
  Speaker 1: with regard to conversation, you want to make sure that
• 15:28
  Speaker 1: you're keeping all of your conversations about business. If you
• 15:31
  Speaker 1: find that you're working with a client who is taking
• 15:33
  Speaker 1: that conversation to the left field, then you want to
• 15:36
  Speaker 1: check it at that time. You don't want to go
• 15:37
  Speaker 1: down that rabbit hole and entertain it and keep key
• 15:40
  Speaker 1: with this person. Because Number one, you have to make
• 15:43
  Speaker 1: sure that you're protecting your reputation. Especially as you elevate
• 15:46
  Speaker 1: in the stage that I'm at in business, it's gonna
• 15:48
  Speaker 1: be even more important for me to make sure that
• 15:51
  Speaker 1: people aren't saying the wrong things about me and how
• 15:54
  Speaker 1: I've been able to get to where I am. What's
• 15:56
  Speaker 1: important because right now you are have like sixty agents
• 16:00
  Speaker 1: said under your business umbrella. Now I'm gonna be honest
• 16:04
  Speaker 1: with you. You're doing something I can't do. Okay, I
• 16:06
  Speaker 1: people say it was because it's a unique thought process.
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  Speaker 1: You have to you have to be patient. One thing.
• 16:12
  Speaker 1: You have to be patient. You have to be knowledgeable
• 16:14
  Speaker 1: of the of the trends. You have to be like
• 16:17
  Speaker 1: on your feet accountant or because people ask you numbers
• 16:21
  Speaker 1: all the time. What really got you into the business?
• 16:25
  Speaker 1: You know and being in real estate because your degree
• 16:29
  Speaker 1: was in finance out of Valdosta right, yes, okay, so
• 16:32
  Speaker 1: that that didn't say anything about real estate. So how
• 16:35
  Speaker 1: did you make the shift to this? Yeah? Absolutely great questions.
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  Speaker 1: So when I graduated with a degree in finance from
• 16:41
  Speaker 1: Badasa State University, I went to corporate route. I went
• 16:44
  Speaker 1: into a position that I felt was one of the
• 16:47
  Speaker 1: probably the worst jobs I've been right, and the reason
• 16:51
  Speaker 1: being is not because it was corporate, right, It was
• 16:53
  Speaker 1: because I was actually in an industry where I wasn't
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  Speaker 1: helping my culture. I was actually hurting my culture. It
• 16:58
  Speaker 1: was for a title hocome to me. So I felt
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  Speaker 1: like I checked all the boxes with regards to going
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  Speaker 1: to college. You know, I pledged in the sorority, I
• 17:05
  Speaker 1: had a high g p A. I you know, join
• 17:08
  Speaker 1: honor societies, did community service. But for whatever reason, I
• 17:11
  Speaker 1: still couldn't find a job that was professional, in my opinion,
• 17:16
  Speaker 1: and so I had to find a way to get
• 17:18
  Speaker 1: out of that. And so in doing research, you know,
• 17:20
  Speaker 1: when I looked at millionaires and billionaires, I realized that
• 17:23
  Speaker 1: all of them had their hands in real estate, whether
• 17:26
  Speaker 1: they were investing, whether they were owning, whatever the case
• 17:28
  Speaker 1: may be. And I'm like, wow, Okay, if I know
• 17:31
  Speaker 1: that that is where I want to go, then I
• 17:33
  Speaker 1: need to duplicate the system, right, So I decided to
• 17:36
  Speaker 1: look into real estate. And I was also a single
• 17:38
  Speaker 1: mother at the time, and I needed a job that
• 17:40
  Speaker 1: was gonna give me lexibility with regards to my schedule.
• 17:43
  Speaker 1: And I also don't like people telling me what to
• 17:44
  Speaker 1: do and then telling me what to do. If someone
• 17:47
  Speaker 1: could come to me as my box and say, well,
• 17:49
  Speaker 1: you're only work this X month of dollars per year,
• 17:52
  Speaker 1: I just didn't like that. I wanted to be in
• 17:54
  Speaker 1: an industry that I could choose and did take what
• 17:57
  Speaker 1: my work and income could be, and so real estate
• 18:00
  Speaker 1: all the boxes, especially with being able to be my
• 18:03
  Speaker 1: own boss. You know, I always wanted to become an entrepreneur.
• 18:06
  Speaker 1: I love helping people, and I think this industry matches
• 18:09
  Speaker 1: me perfect. At a DP, we work with more than
• 18:12
  Speaker 1: eight d sixty thousand companies worldwide. That gives us a
• 18:16
  Speaker 1: pretty good idea of how to help businesses grow stronger,
• 18:19
  Speaker 1: whether it's through data insights that help you make informed
• 18:22
  Speaker 1: decisions about building a team that works better as a team,
• 18:25
  Speaker 1: or by keeping you ahead of thousands of changing regulations
• 18:29
  Speaker 1: so you can keep ahead of everything else, like building
• 18:32
  Speaker 1: that better team, grow stronger with a dp HR, talent,
• 18:37
  Speaker 1: time and payroll. What grows in the forest trees, Sure
• 18:44
  Speaker 1: you know what else grows in the forest, Our imagination,
• 18:47
  Speaker 1: our sense of wonder, and our family bonds grow too,
• 18:51
  Speaker 1: because when we disconnect from this and connect with this,
• 18:57
  Speaker 1: we reconnect with each other. The forest is closer than
• 19:01
  Speaker 1: you think. Find a forest near you and start exploring.
• 19:04
  Speaker 1: I Discover the Forest dot org, brought to you by
• 19:07
  Speaker 1: the United States Forest Service and the AD Council. Hi everyone,
• 19:11
  Speaker 1: I'll Roker here as a guy with his own catchphrase.
• 19:14
  Speaker 1: I appreciate that Smokey's only said only you can prevent wildfires,
• 19:18
  Speaker 1: but I'm filling in because there's a lot more to report,
• 19:22
  Speaker 1: like when they're parched or windy conditions out there. You
• 19:25
  Speaker 1: gotta be extra careful with things like burning yard wage.
• 19:28
  Speaker 1: After all, wildfires can start anywhere, even in your neck
• 19:32
  Speaker 1: of the woods. Go to smokey bear dot com to
• 19:34
  Speaker 1: learn more about wildfire prevention. Brought to you by the U. S.
• 19:38
  Speaker 1: Forest Service, your state forester, and the ad Council. Well,
• 19:42
  Speaker 1: I'm gonna tell you something. I bought several homes in
• 19:44
  Speaker 1: my life. You go to that title company and they
• 19:48
  Speaker 1: get that piece of a piece of paper that book
• 19:51
  Speaker 1: to side, which I don't know what's in there. I
• 19:54
  Speaker 1: just it says side side side side. I just started
• 19:58
  Speaker 1: signing because lord, no, used, I don't know what I'm signing.
• 20:03
  Speaker 1: What is in that thick piece of closing paperwork? Can
• 20:06
  Speaker 1: you help a brother? I'll help my viewers out. But
• 20:09
  Speaker 1: listen to because we just signing and trusting broker, our
• 20:12
  Speaker 1: real estate agent to get us through because the title person,
• 20:15
  Speaker 1: we don't know. That's just a company that you work
• 20:18
  Speaker 1: with on a regular basis. They have their set fees.
• 20:20
  Speaker 1: You have to have them to close a to close
• 20:23
  Speaker 1: on your home. What is that thick piece of paper
• 20:26
  Speaker 1: that I've signed more than six times in my life
• 20:29
  Speaker 1: and still don't know what I'm saying. Absolutely so, we
• 20:32
  Speaker 1: have a running joke in real estate where it's like,
• 20:34
  Speaker 1: you know, make sure you bring up extra hands the
• 20:36
  Speaker 1: closing because you're gonna have to have so many different
• 20:40
  Speaker 1: documents that you're gonna be signing, So that's a great question.
• 20:43
  Speaker 1: Most of those documents are going to be documents from
• 20:45
  Speaker 1: your lender. They're gonna make sure. So one of the
• 20:47
  Speaker 1: misconceptions is that when you're purchasing at home, the closing
• 20:50
  Speaker 1: attorney is working on your behalf as a buyer, and
• 20:53
  Speaker 1: that's not the case. The closing attorney actually works for
• 20:56
  Speaker 1: the lender, So all of those documents are most of
• 20:59
  Speaker 1: those dot uments rather our lender documents, so that lender
• 21:02
  Speaker 1: is making sure that you're not only telling them over
• 21:05
  Speaker 1: the phone and sending documents that you are who you
• 21:07
  Speaker 1: say you are, but you're actually signing in writing to
• 21:10
  Speaker 1: say that what you gave them is in fact true.
• 21:13
  Speaker 1: They're also making you sign documents that are gonna make
• 21:16
  Speaker 1: sure you understand the details of your loan so that
• 21:19
  Speaker 1: later on you can't say, well, I didn't know that
• 21:21
  Speaker 1: my amortization schedule was gonna do this, or I was
• 21:24
  Speaker 1: actually paying double for the home and this way and
• 21:26
  Speaker 1: that way. So I encourage you to look at the
• 21:28
  Speaker 1: amortization schedule before you sign, so that you have a
• 21:30
  Speaker 1: clear understanding of what you're actually gonna be paying back
• 21:33
  Speaker 1: over thirty years. You're also gonna be looking over what
• 21:36
  Speaker 1: we call alto statement, which actually breaks out all the
• 21:40
  Speaker 1: costume fees that you're paying at closing. So some of
• 21:43
  Speaker 1: those fees are gonna be your closing costs, so the
• 21:45
  Speaker 1: closing attorney's fees, you're appro rated taxes, you're they're gonna
• 21:49
  Speaker 1: ask for your homeowners insurance policy, things like that. All
• 21:52
  Speaker 1: of those things have to be outlined a closing in
• 21:54
  Speaker 1: order to protect you and the lender. When you signed,
• 22:00
  Speaker 1: brother NA, what I do look at the amazization amateurization
• 22:04
  Speaker 1: because I won't to know what I'm paying. I'll tell
• 22:05
  Speaker 1: you I do that. I do look at the sheet
• 22:07
  Speaker 1: that tells me the taxes, what feeds being there, what
• 22:10
  Speaker 1: the percentage of the of the of the loan is
• 22:13
  Speaker 1: going to be. Because I've been fortunate, I've been half
• 22:15
  Speaker 1: paid off all my loans ahead of time. And I'm
• 22:18
  Speaker 1: also there is an advantage to doing that that most
• 22:21
  Speaker 1: loans nowadays don't have a free payment penalty. So if
• 22:24
  Speaker 1: you are a buyer out there, then it's awesome. You
• 22:26
  Speaker 1: can definitely pay your loan back early by making additional
• 22:30
  Speaker 1: payments throughout the month. But most people when they look
• 22:33
  Speaker 1: at is just that cost to buyer a line which
• 22:36
  Speaker 1: is at the bottom saying how much you need to
• 22:37
  Speaker 1: actually bring to closing. But I encourage you to also
• 22:40
  Speaker 1: double check and make sure that any credits that you
• 22:42
  Speaker 1: were supposed to receive throughout the process, especially from a seller,
• 22:46
  Speaker 1: if they said that they were going to contribute, say
• 22:48
  Speaker 1: ten thousand dollars towards your closing costs, you want to
• 22:50
  Speaker 1: make sure you're getting credit for that at closing. There
• 22:53
  Speaker 1: have been issues and errors. No one's perfect right where
• 22:56
  Speaker 1: sometimes you might close and you didn't actually get the
• 22:58
  Speaker 1: credit that you were supposed too. So that's why it's
• 23:01
  Speaker 1: very important that you work for the realtor that's gonna
• 23:03
  Speaker 1: double check those documents for you to make sure that
• 23:05
  Speaker 1: you're not overpaying something that you shouldn't have been paying
• 23:08
  Speaker 1: in the first place. Well, Ms Williams, let's let's go
• 23:11
  Speaker 1: to this question here. I bought a building in Atlanta
• 23:15
  Speaker 1: last year and I bought homes. What is the difference
• 23:19
  Speaker 1: or do you do commercial as well as a residential
• 23:23
  Speaker 1: and what it's a difference between residential being a residential
• 23:26
  Speaker 1: realtor and a commercial realtor. Yeah, absolutely, so I primary
• 23:31
  Speaker 1: service residential clientele. UM. I've done a few commercial transactions.
• 23:35
  Speaker 1: I've actually just become a part of the U l
• 23:38
  Speaker 1: I REP program where I'm learning more about commercial real
• 23:41
  Speaker 1: estate because unfortunately it's one of those industries that we
• 23:45
  Speaker 1: don't really have access to. It is a very tight
• 23:48
  Speaker 1: knit type field. But it's something that I'm not gonna
• 23:53
  Speaker 1: allow to be an excuse for me. So I am
• 23:55
  Speaker 1: diving head first into commercial real estate this year. UM. Now,
• 23:59
  Speaker 1: with regard to the friends, one of the misconceptions about
• 24:02
  Speaker 1: commercial real estate is that you actually need a separate
• 24:04
  Speaker 1: license to be a commercial realtor. That's not true. When
• 24:08
  Speaker 1: you get your real estate license, your your license to
• 24:11
  Speaker 1: sell all real property, so that means buildings, houses, lands, uh,
• 24:16
  Speaker 1: anything that is real estate related. So I think because
• 24:20
  Speaker 1: they've done such a good job in marketing them separately,
• 24:23
  Speaker 1: a lot of agents never think that they can actually
• 24:25
  Speaker 1: learn or sell commercial real estate. So I'm so excited
• 24:28
  Speaker 1: that you actually took a stabbot and purchase commercial real
• 24:31
  Speaker 1: estate because even as business owners, a lot of times
• 24:34
  Speaker 1: we don't look at Okay, well how can I own
• 24:36
  Speaker 1: a building? A lot of times we'll just look at okay,
• 24:38
  Speaker 1: I want to fix some flip for property, or I
• 24:40
  Speaker 1: want to buy a house, you know, to add to
• 24:42
  Speaker 1: my portfolio. But I encourage the listeners to think about
• 24:44
  Speaker 1: being a commercial landlord. You can own a commercial building
• 24:48
  Speaker 1: and have tenants paying rent the same way you can
• 24:50
  Speaker 1: own a house and have tenants paying rent. So don't
• 24:53
  Speaker 1: box yourself in and think that you only need to
• 24:55
  Speaker 1: buy residential real estate when commercial real estate can be
• 24:58
  Speaker 1: even more lucrative. Depend don't know what you purchased. Absolutely,
• 25:02
  Speaker 1: Now you're more than as they said, she's more than
• 25:04
  Speaker 1: a real estate agent, she's more than a brokersh Now
• 25:07
  Speaker 1: do you have a building? You know? You have an officer?
• 25:09
  Speaker 1: Are you virtual? Were not seen? I see sixty ages.
• 25:13
  Speaker 1: Are there's sixty agents located in one location? Or they're
• 25:16
  Speaker 1: through virtual they're coming in out of the office. There
• 25:18
  Speaker 1: is there a building someplace with your name on it, Denise, Yes,
• 25:22
  Speaker 1: it is so After COVID, we've we've taken a higher approach.
• 25:25
  Speaker 1: I've had an office space since I started my business.
• 25:27
  Speaker 1: We actually just moved out of Buckhead into the West End,
• 25:31
  Speaker 1: which is an amazing up and coming area at the
• 25:34
  Speaker 1: Metropolitan Loss. The reason I left Buckhead not it wasn't
• 25:38
  Speaker 1: anything bad. It was just that I think culturally it's
• 25:41
  Speaker 1: going to be a benefit for us to be in
• 25:42
  Speaker 1: the West End because of the growth. And then also
• 25:45
  Speaker 1: in my new space, I'm able to have more of
• 25:47
  Speaker 1: a creative environment. So we're actually located at six eight
• 25:51
  Speaker 1: Murphy Avenue Southwest in Atlanta three or three one oh.
• 25:55
  Speaker 1: And in this new space, we're actually gonna have a
• 25:57
  Speaker 1: full kitchen. I'm in my build out phase right now,
• 25:59
  Speaker 1: so so excited about it. We're gonna have a poor
• 26:01
  Speaker 1: kitchen so that when scients closed with my company, they're
• 26:04
  Speaker 1: able to actually get a chef's sponsored dinner UH at
• 26:08
  Speaker 1: certain price points. We're creating an experience for our clientele.
• 26:11
  Speaker 1: Right there in office, we have a training room, and
• 26:15
  Speaker 1: then we also are gonna have my favorite part, which
• 26:17
  Speaker 1: is a marketing studio, because as you know, marketing is
• 26:20
  Speaker 1: the number one way to grow any business. So my
• 26:22
  Speaker 1: agents are gonna actually have the opportunity to come into
• 26:25
  Speaker 1: the office, get photo shoots done, create content. They want
• 26:29
  Speaker 1: to start a YouTube channel, they can do so right
• 26:31
  Speaker 1: in office. If they want to do a podcast, they'll
• 26:33
  Speaker 1: be able to do so in office, So we'll have
• 26:35
  Speaker 1: a dressing room for them to change and it's just
• 26:37
  Speaker 1: gonna be a whole vibe. And so that's why I
• 26:40
  Speaker 1: had to transition and move to a bigger space, uh
• 26:43
  Speaker 1: and then also more of a creative space. I'm gonna
• 26:45
  Speaker 1: start calling you Hollywood Holly, come on you the show,
• 26:51
  Speaker 1: call me the marketing studio, come on that. But I
• 26:55
  Speaker 1: love that because first of all, you are your chief
• 26:58
  Speaker 1: information officer for the Raps Next operation and partnership with
• 27:01
  Speaker 1: my board Master Pete tell us about that. Yes, um,
• 27:06
  Speaker 1: that has been a life changing experience for me to
• 27:10
  Speaker 1: be a part of the Wraps Next organization. So shout
• 27:12
  Speaker 1: out to Master Pea, to James Lindsay who's the owner
• 27:15
  Speaker 1: of Wraps Next, as well as Wise Intelligent for giving
• 27:17
  Speaker 1: me this opportunity. They trusted me to not only partner
• 27:21
  Speaker 1: with me, but to also help them with several different
• 27:24
  Speaker 1: initiatives under their umbrella. So one of the things that
• 27:27
  Speaker 1: I'm working on with them is actually the Buyer Blocks
• 27:31
  Speaker 1: UH incubator, which is going to teach individuals how to
• 27:34
  Speaker 1: purchase their very first property as well as an investment home.
• 27:38
  Speaker 1: So it's it's an extremely beneficial program that I've been
• 27:41
  Speaker 1: rolling out this year. Well it's great, and I want
• 27:43
  Speaker 1: to close talking about your your mentoring academy called us
• 27:46
  Speaker 1: C Owner CEO Owner, which just entrepreneurs how to transition,
• 27:50
  Speaker 1: because that's a problem people transitioning out of a one
• 27:54
  Speaker 1: level to the next, or another job to the next,
• 27:56
  Speaker 1: or being a for the hour week person and not
• 27:58
  Speaker 1: even want to be an entrepreneur. Tell us about the
• 28:00
  Speaker 1: Owner Academy. So this C Owner Academy is something that's
• 28:05
  Speaker 1: so near and dear to my heart. Is actually something
• 28:07
  Speaker 1: that I've been wanting to do for over a year now,
• 28:09
  Speaker 1: and the premise of the academy is to teach aspiring
• 28:13
  Speaker 1: and current entrepreneurs how to grow and scale their business.
• 28:16
  Speaker 1: I think that a lot of people want to be CEOs,
• 28:18
  Speaker 1: they want to own their own business. But why is
• 28:21
  Speaker 1: it that they don't think beyond that, Because to me,
• 28:24
  Speaker 1: by definition, if you look up you google CEE E owner,
• 28:27
  Speaker 1: I mean CEO, then you're still an employee of an organization,
• 28:31
  Speaker 1: even if that means it's your organization. So that doesn't
• 28:34
  Speaker 1: mean freedom. That still means that you have to pick
• 28:36
  Speaker 1: up the phone when people call you. You still can't
• 28:39
  Speaker 1: leave and go on vacation without your laptop. So my
• 28:41
  Speaker 1: goal is to teach people to not just stop there.
• 28:44
  Speaker 1: Don't just say Okay, I have a CEO title and
• 28:46
  Speaker 1: now I've made it. Let's think about how you actually
• 28:49
  Speaker 1: retire as an owner, because in my space, I would
• 28:52
  Speaker 1: never be able to call you know, if you work
• 28:54
  Speaker 1: for Kelly Williams, you can't call Gary Keller. He's been
• 28:57
  Speaker 1: as to implement systems and automation that allow him to
• 29:00
  Speaker 1: make money without actually being present. And especially in our culture,
• 29:04
  Speaker 1: I think it's important that we stopped working until sixty
• 29:07
  Speaker 1: seventy eight, even if it's within our own business, and
• 29:10
  Speaker 1: really learned systems that are going to allow us true freedom,
• 29:13
  Speaker 1: because that's what I'm working so hard for. The money
• 29:15
  Speaker 1: is gonna come as a by product of my hard
• 29:18
  Speaker 1: work and the way that I treat people. But freedom
• 29:20
  Speaker 1: is gonna come by intentions, by systems and automation, and
• 29:24
  Speaker 1: those are the things that I teach in my academy.
• 29:26
  Speaker 1: You know the interesting thing about it, people always look
• 29:29
  Speaker 1: at me and my wife always say you you you
• 29:31
  Speaker 1: spend more time at your if you spend at home. Well,
• 29:34
  Speaker 1: I love my home, but I also loved my office,
• 29:36
  Speaker 1: you know, and I think that you what you're creating
• 29:39
  Speaker 1: at the new location, it's gonna be a place where
• 29:41
  Speaker 1: you got the kitchen. There's you want to go into
• 29:43
  Speaker 1: the refrigerator and get yourself. You want to make your
• 29:44
  Speaker 1: own breakfasts at the office, you can do that. You know,
• 29:47
  Speaker 1: if you want to bake something. You're just creating a
• 29:50
  Speaker 1: vibe for yourself, and you're you're changing the rules. Because
• 29:55
  Speaker 1: that when I bought this built out, and that was
• 29:56
  Speaker 1: one of the things I wanted a full kitchen in it.
• 29:58
  Speaker 1: I wanted a full kitchen. I come in my staff know,
• 30:01
  Speaker 1: they got their own refrigerator. I re rebuilt out the
• 30:04
  Speaker 1: basement where they have their own refrigerator, dishwasher, food and
• 30:07
  Speaker 1: all that stuff. So they come up my kitchen, my refrigerator.
• 30:10
  Speaker 1: We got a problems because I told y'all don't go
• 30:13
  Speaker 1: in my refrigerator, not because I got so. So make
• 30:16
  Speaker 1: sure you get the refrigerator and your refrigerator, Okay, because
• 30:19
  Speaker 1: you everybody actually a good point. I'm just telling you that.
• 30:22
  Speaker 1: I'm just telling right now, Hollywood. I'm just telling right now, Hollywood.
• 30:25
  Speaker 1: How you gotta be now, and then I just invite you.
• 30:28
  Speaker 1: Have me on the computer. I want to come to
• 30:29
  Speaker 1: you with the world. You're gonna come back because I
• 30:32
  Speaker 1: like you. I like y'all. I wouldn't invite because because see,
• 30:34
  Speaker 1: I always enjoyed this format that I've created called money
• 30:37
  Speaker 1: Making Conversation because I learned about people are educated. I
• 30:40
  Speaker 1: get educated about the process because I know a lot.
• 30:43
  Speaker 1: But like too many other people, I'm just going through
• 30:46
  Speaker 1: the motions. I'm going through the motions like buy homes.
• 30:48
  Speaker 1: I'm gonna I know somebody guided me through purchasing this build.
• 30:51
  Speaker 1: I really don't know what I signed, but I got
• 30:54
  Speaker 1: the right lawyer that got the right person I've known
• 30:56
  Speaker 1: for many years who did the commercial loan from me
• 30:59
  Speaker 1: and found the building. So I was in good hands.
• 31:02
  Speaker 1: But there's a lot of people that are not in
• 31:04
  Speaker 1: good hands. And that's why I'm talking to you. I
• 31:07
  Speaker 1: feel you're one of those in good hands people. When
• 31:09
  Speaker 1: they come to you, there's no agenda. It's about business.
• 31:12
  Speaker 1: Is about getting the best deal for the for your
• 31:15
  Speaker 1: client and the client being the person who wants to
• 31:17
  Speaker 1: buy the house, and your future by the commercial building
• 31:20
  Speaker 1: because you're getting into that business. So, but I also
• 31:23
  Speaker 1: see a dominant amount of people in the commercial side
• 31:26
  Speaker 1: that don't look like you. And that's why I want
• 31:29
  Speaker 1: That's why I brought that up, because we out there dominating.
• 31:32
  Speaker 1: You're having homes and selling homes and stuff. But I'm
• 31:35
  Speaker 1: telling something you could have building the million dollar building
• 31:39
  Speaker 1: for the million dollar billions. You know, that's that to
• 31:41
  Speaker 1: keep you busy for a couple of years with that
• 31:43
  Speaker 1: commission change that is life changing. And that's the route
• 31:48
  Speaker 1: that I'm going because if you want to think about it.
• 31:50
  Speaker 1: But if you even with commercial leasing, this is something
• 31:54
  Speaker 1: that people don't know. When you lease a commercial space
• 31:57
  Speaker 1: for a client, you actually get paid what they call
• 32:00
  Speaker 1: first and four, So you get paid the first month's
• 32:03
  Speaker 1: rent and then you get four or five percent of
• 32:06
  Speaker 1: the least amount for the life of the of the
• 32:09
  Speaker 1: the lease. So that's a ten year least. You're getting
• 32:12
  Speaker 1: residuals for ten years based on your but you know,
• 32:16
  Speaker 1: for your commission. And so I think that agents have
• 32:19
  Speaker 1: to really start to think about like, Okay, do I
• 32:21
  Speaker 1: just want something real quick or do I want some
• 32:24
  Speaker 1: life changing money. And that's why I'm pivoting more into
• 32:26
  Speaker 1: that space because I'm like, you know, we only have
• 32:29
  Speaker 1: one house that's the most expensive house on the market
• 32:32
  Speaker 1: right now, is worth fifteen point five million dollars on
• 32:34
  Speaker 1: the residential side. I mean, that's a baby building on
• 32:38
  Speaker 1: the commercial side. So if you really think about it,
• 32:41
  Speaker 1: it's like, Okay, it may take me a year or
• 32:43
  Speaker 1: two to get a commission check for thirty forty million dollars,
• 32:47
  Speaker 1: but so what you know, we have to think bigger.
• 32:51
  Speaker 1: And that's some of the things that I'm exposing my
• 32:52
  Speaker 1: team too. And that's why I'm so grateful to have
• 32:54
  Speaker 1: been selected into this reprogram because I'm learning so much
• 32:57
  Speaker 1: about commercial real estate and it's actually years were putting
• 33:00
  Speaker 1: more diversity in the space. So it's a really really
• 33:03
  Speaker 1: phenomenal opportunity. Well, you you know, you're you know, you're
• 33:06
  Speaker 1: in the right place, and you know that in the
• 33:08
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