Latest / The Steve Harvey Morning Show / Rod Johnson & Pernell Cezar Full Interview

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Rod Johnson & Pernell Cezar Full Interview · The Steve Harvey Morning Show

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  Speaker 1: going to present to you. The Money Making Conversation interviews
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  Speaker 1: provide relatable, informative information to my listeners by career and
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  Speaker 1: financial planning, entrepreneurship, motivation, leadership, overcoming the arts, and how
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  Speaker 1: to live a balanced life. My next guest, they are
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  Speaker 1: on the phone or straight out of Gary and Dana
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  Speaker 1: by way of our they are childhood friends and enthusiastic
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  Speaker 1: consumers of coffee and tea. I'm my love, my wife,
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  Speaker 1: would love y'all. She just loves her some tea. Man.
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  Speaker 1: They're the co founders of Black and Goal, the first
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  Speaker 1: black owned, nationally distributed coffee brand, is challenging coffee kings
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  Speaker 1: like Starbucks and Pete's with a socially conscious business model
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  Speaker 1: aimed at supporting at risk communities. They are selling coffee
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  Speaker 1: with a cause. Please welcome to money making Conversation. Co
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  Speaker 1: founders p J. Caesar and my man Rob Johnson. How
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  Speaker 1: are you doing? Team? Thank you for having us. You
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  Speaker 1: guys from Gary and Dana and one of the big
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  Speaker 1: big celebrities out of Garyanna is the families, the Jackson
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  Speaker 1: five family and of course Michael Jackson. Tell us a
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  Speaker 1: little background of you guys, because you're lifelong friends and
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  Speaker 1: I know your business is based out of out of hour,
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  Speaker 1: but tell us how I started and uh at the
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  Speaker 1: relationship that you guys built to take it to our
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  Speaker 1: and Gary and Dana. Um So this was rod um.
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  Speaker 1: As you mentioned, we born in rains and Gary, Indiana.
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  Speaker 1: We actually grew up a rocks throw from each other
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  Speaker 1: on the same block, graduated from high school. Um uh,
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  Speaker 1: right next alongside to each other in part of ways
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  Speaker 1: um to pursue our own collegiate careers myself going down
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  Speaker 1: to Indiana University and right UH to university who's your
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  Speaker 1: throwing group? Uh? And per mail UH took a different
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  Speaker 1: out UH to University of Northern Iowa, UM and which
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  Speaker 1: is you know kind of how we made that transition
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  Speaker 1: to being handquartered and operated out of Iowa. UH. From
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  Speaker 1: there pursued careers UM and nonprofit management as well as
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  Speaker 1: retail merchandizing, respectively, and decided we wanted to leverage those
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  Speaker 1: skills that we had garnered over the last decade or
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  Speaker 1: so into an entrepreneurial endeavor. UH. It made sense to
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  Speaker 1: do something that we were familiar with, not necessarily from
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  Speaker 1: a scientific standpoint, but just as consumers um as you
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  Speaker 1: made reference to UH and from their black and bol
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  Speaker 1: was born. So you know, just a real work, organic
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  Speaker 1: relationship that that turned into a business partnership. Well. The
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  Speaker 1: interesting thing about it when they when you when people
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  Speaker 1: tell you when you invest in stock in the stock market,
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  Speaker 1: it tell you to invest in something that you live.
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  Speaker 1: Like instance, if you you know, if you're going home
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  Speaker 1: deeper all the time, you should invest in that. If
• 4:30
  Speaker 1: you're gonna consider a stock, consider Stockholme depot. If you
• 4:33
  Speaker 1: if you go to a tech shop things like that,
• 4:35
  Speaker 1: you eat that McDonald's consider McDonald's should be your stock
• 4:38
  Speaker 1: that you consider as your favorite because that's what you're
• 4:41
  Speaker 1: investing your time and your food in anyway, so that
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  Speaker 1: can have stocked. So you guys are saying, hey, we're
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  Speaker 1: a big coffee drinkers, big tea drinkers. Why not make
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  Speaker 1: that part of the business plan the business model. But
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  Speaker 1: it doesn't start as simple as that, correct, correct? Um, Well,
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  Speaker 1: you know that that's certainly played a major role into
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  Speaker 1: why we decided to pursue this. You know, just as
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  Speaker 1: consumers of those products, Um, we have that familiarity and
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  Speaker 1: given the mass consumption of it, Um, there's some residents
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  Speaker 1: with a much larger audience but than than just uh
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  Speaker 1: in us too. So so to your point about pursuing
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  Speaker 1: an opportunity where you have some familiarity that at least
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  Speaker 1: planted to speed for us to start Black and Bold, right,
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  Speaker 1: you know, and let's start with the name. Well, how
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  Speaker 1: did the name come about? Black and bold? Yeah? Um,
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  Speaker 1: you know it's a it's a double entendres uh. You
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  Speaker 1: know it on the surface, it represents the products that
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  Speaker 1: we offer um, you know, black coffee, black feed, bold
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  Speaker 1: favoring um. But also it's a mantra, if you will,
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  Speaker 1: in the way that we govern our lives as uh,
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  Speaker 1: black entrepreneurs, as as black men in society, UM, taking
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  Speaker 1: it very assertive and assumptive role, and in every endeavor
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  Speaker 1: that we bark on, embark upon. So uh, you know,
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  Speaker 1: there is embedded in that sort of a call to action,
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  Speaker 1: if you will, as well as the description h our
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  Speaker 1: full of sorts from the products. Really, just because I'm
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  Speaker 1: not a coffee drinker, that's not a negative. I'm just
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  Speaker 1: not a conferener. My wife is a tremendous thank you,
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  Speaker 1: thank you, because you know, I don't want to put
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  Speaker 1: anything negative about that. You know, my wife is a
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  Speaker 1: tremendous tea tea person. Oh my goodness. She starts to
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  Speaker 1: day with tea, She walks around with tea, she takes
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  Speaker 1: the tea to the restaurant. She is a tea drinker. Okay,
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  Speaker 1: And so so you got you gotta you gotta you
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  Speaker 1: got both extremes here, a non confer drink and a
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  Speaker 1: super tea drinker. Now, when I when I when I
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  Speaker 1: when I talk about coffee because I've seen stories on
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  Speaker 1: coffees here. You know, they have different coffee from different
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  Speaker 1: parts of the world, and some people have climb mountains
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  Speaker 1: and South America to get the right type of coffee.
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  Speaker 1: The the texture, the flavor, it all makes a big difference.
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  Speaker 1: And how did you guys, you know, did you guys
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  Speaker 1: have a favorite coffe because you're don't know aboudy we
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  Speaker 1: all know about Starbucks and Peach and all that. Now
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  Speaker 1: we are black and bold that what were you guys
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  Speaker 1: drinking or what were you guys experience your experiment with
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  Speaker 1: different types of brands, pride to launching your brand A taste? Yeah,
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  Speaker 1: this is t J. I definitely jump in on this,
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  Speaker 1: me being there um equivalent of your wife, Am when
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  Speaker 1: it comes to coffee. Definitely pull ride into the coffee
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  Speaker 1: side of this venture from a consumer first stand point.
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  Speaker 1: He hasn't really bragged about his tea enthusiasm. But okay,
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  Speaker 1: so you're so you're the coffee guy, p J. You're
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  Speaker 1: the coffee guy. You're the coffee guy. Okay, Rod, you're
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  Speaker 1: the tea guy. Yeah, you can put it that way. Okay,
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  Speaker 1: that's a perfect relationship because you know, you focus on
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  Speaker 1: your strength, so now, p J, you're talking about the
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  Speaker 1: coffee because you know I, you know, I have Fred
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  Speaker 1: I managed Steve Harvey. Steve Harvey is a coffee fanatic.
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  Speaker 1: You know, he had to get his coffee on, you know,
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  Speaker 1: and there's a lot and like I said, nothing was
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  Speaker 1: wrong that. It was just the fact that he wanted
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  Speaker 1: his coffee and he had having a certain way and
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  Speaker 1: he was happy once he got it in his hands.
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  Speaker 1: You know, there's a lot of famous and everyday people
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  Speaker 1: who consume coffee the same way. How do you consume coffee?
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  Speaker 1: What drives you to have a good cup of coffee? Man?
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  Speaker 1: That has evolved so much from my introduction to the coffee.
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  Speaker 1: And so I really started drinking coffee when I started
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  Speaker 1: my professional career and I was, you know this this
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  Speaker 1: young buck, first time career or you go, first generation
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  Speaker 1: corporate career person, and uh was introduced to coffee. The
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  Speaker 1: caffeine hit and that was just a matter of all right,
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  Speaker 1: this is now I'm going to feel my own you know,
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  Speaker 1: predetermined success on a day to day basis. And so
• 8:44
  Speaker 1: at the time, I mean it was you can hit
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  Speaker 1: me a sugar down latte and that was good enough
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  Speaker 1: as long as they have some caffeine in it alone.
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  Speaker 1: This journey career wise and the discovery of you know,
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  Speaker 1: what makes a good cup of coffee was really just
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  Speaker 1: the volume of coffee consumed and also with the different
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  Speaker 1: coffee shops experienced and um, you know, riding out both
• 9:09
  Speaker 1: been quite a bit of our time traveling within our
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  Speaker 1: careers and spending so much time at coffee shops, you
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  Speaker 1: learn that there's like fresh roasted coffee just by default
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  Speaker 1: tastes different. But unless you're going to a coffee shop
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  Speaker 1: that you're getting that fresh couple of coffee, you don't
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  Speaker 1: really realize that where you know, the my grandmother drink
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  Speaker 1: folders every every morning. That's night and day. There was
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  Speaker 1: my dad. That was my dad. I always tell people
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  Speaker 1: at night. Yeah, yep, exactly tell people. I try to
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  Speaker 1: correlate this to two things that people do consume a
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  Speaker 1: lot of. Right. So you think about wine, right, and
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  Speaker 1: so always tell people if you're not drinking bottom shelf wine,
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  Speaker 1: you shouldn't be drinking bottom shelf coffee because it's a
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  Speaker 1: delicacy of the product that you're drinking that actually has
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  Speaker 1: flavor within it, and the fresher it is, the more
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  Speaker 1: you taste, the original flavor. It's all coffee based, don't
• 9:58
  Speaker 1: get me wrong, but the actual like delicacy, the distinctness
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  Speaker 1: that comes with you know, the means to the end
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  Speaker 1: real uh. It definitely, there's definitely levels to it. And
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  Speaker 1: so the more we we had access to, the more consumed,
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  Speaker 1: the more we appreciate it. What good coffee is, um,
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  Speaker 1: and for me it's it's black coffee like medium or
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  Speaker 1: dark roast, because I just appreciate fresh roasted black coffee.
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  Speaker 1: But um, there's a whole different spectrum from people from
• 10:27
  Speaker 1: thinking about coffee, just from how do I get my
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  Speaker 1: caffeine to how do I enjoy this, you know, kind
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  Speaker 1: of mature my experience in this product and get my
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  Speaker 1: caffeine at the same time. Yeah, here's the interesting thing
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  Speaker 1: about it. When you started talking, I could almost images
• 10:43
  Speaker 1: came about in my in my mind about you know,
• 10:46
  Speaker 1: you're you're so passionate that can I can almost smell
• 10:50
  Speaker 1: the conversation that they're a roma, you know, because that's
• 10:53
  Speaker 1: like a good piece of steak to me. You know,
• 10:55
  Speaker 1: they say you bring it, you know, you know, you
• 10:57
  Speaker 1: don't go to certain quality steakholleges. They're bringing the meat
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  Speaker 1: I'll tell you and let you see it and say
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  Speaker 1: which one do you want? And that's what you're saying here.
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  Speaker 1: A coffee is not all coffee is the same. The
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  Speaker 1: roma or the taste hi hi comes up to your
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  Speaker 1: nose when you're about to drink it. All that plays
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  Speaker 1: into the whole process of a good cup of coffee.
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  Speaker 1: Now you're saying when you start out, you just drink
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  Speaker 1: a lot of people just drinking coffee. Like I said,
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  Speaker 1: my dad was a folg this guy, you know, I
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  Speaker 1: could just see that coffee pot o my mom. It was.
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  Speaker 1: It was a time and he went off. He put
• 11:28
  Speaker 1: the he put that little u little it was like
• 11:30
  Speaker 1: a little h strainer. It was a little white strainer.
• 11:33
  Speaker 1: He put the coffee bran. He was in there, and
• 11:35
  Speaker 1: then they pulled the water through and then all of
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  Speaker 1: sudden that was his coffee. He was happy and so
• 11:41
  Speaker 1: but today it's like a whole science to it. And
• 11:44
  Speaker 1: just to hear you talk about that, PJ was like
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  Speaker 1: it was like it was like I'm big on desserts.
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  Speaker 1: It was like me eating a nice piece of German
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  Speaker 1: chocolate cake. The way you was talking, man, he was
• 11:54
  Speaker 1: he was he was passionate about that cup of coffee. Man.
• 11:56
  Speaker 1: I was like, man, he's serious, ain't he them? My
• 12:04
  Speaker 1: mouth talking about Germans? That that we put that to
• 12:09
  Speaker 1: the top of the list right there. Well, you know,
• 12:11
  Speaker 1: because you know, I think that when I when I
• 12:13
  Speaker 1: when I heard your story, you know, in the in
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  Speaker 1: the whole aspect of you know, you know, you left
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  Speaker 1: a full time job to do this. You know, you
• 12:19
  Speaker 1: guys weren't like you know, uh, you know, not your novices.
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  Speaker 1: You know you you wanted to do it. You're passionate
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  Speaker 1: about teas and coffees, just part of your lifestyle. But
• 12:29
  Speaker 1: you jumped out there. Now. I want to switch over
• 12:31
  Speaker 1: to my tea man right now, because I heard that
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  Speaker 1: I heard the coffee story from p J. And there
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  Speaker 1: raw tell me your tea story, your t journey. Yeah,
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  Speaker 1: so very similar, uh yeah, very similar to pe just
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  Speaker 1: had a real appreciation for not necessarily from a productivity standpoint, um,
• 12:50
  Speaker 1: but actually the exact opposite, to relax at the end
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  Speaker 1: of the day. Um. And that was a habit that
• 12:55
  Speaker 1: I picked up growing up watching my mom and my
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  Speaker 1: my grandparents drink a variety of tea for a variety
• 13:02
  Speaker 1: of reasons. And I think that's why I really gravitated
• 13:06
  Speaker 1: more so to tea as opposed to coffee because of
• 13:09
  Speaker 1: the different benefits like green tea has uh you know
• 13:13
  Speaker 1: health uh implicate my implications, but benefits as opposed to
• 13:18
  Speaker 1: the health benefits that comes with the black tea or
• 13:20
  Speaker 1: an herbal tea. And so just just having the cup
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  Speaker 1: of tea to end my day after ripping and running
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  Speaker 1: and and and trying to uh you know, be successful
• 13:29
  Speaker 1: along the way. Um, it just made sense to incorporate
• 13:32
  Speaker 1: that as a part of my my end of the
• 13:34
  Speaker 1: day ritual. So, um, you made a point earlier how
• 13:38
  Speaker 1: complimentary our tastes are or preferences are. Uh. It is
• 13:43
  Speaker 1: really made sense for us to make that into a business. Absolutely,
• 13:47
  Speaker 1: And I'm proud of you guys so trusting your natural
• 13:50
  Speaker 1: instincts because that's a plus. But you know, here's a
• 13:52
  Speaker 1: guy you know I'm from I'm from Houston, Texas, big
• 13:55
  Speaker 1: barbecue country. Okay, So you go into a barbecue jointing,
• 13:59
  Speaker 1: you know, et Sugar, come with your team, sweet and Sweeten,
• 14:04
  Speaker 1: big old get as much tea as you know, big
• 14:07
  Speaker 1: old jugger teachers sitting over there. What you want, sir, Sweeten, Sweeten.
• 14:12
  Speaker 1: So that's my introduction to tea big old, big holding
• 14:17
  Speaker 1: jugger teachers brought to your table kind of look a
• 14:20
  Speaker 1: little bit light brownish, you know what I'm saying. And
• 14:23
  Speaker 1: they just somebody limon in there and throw some sugar
• 14:27
  Speaker 1: in there, and they rocking and rolling. Now, my wife
• 14:30
  Speaker 1: she looked at that. She's disgusted. That's far. See Rob,
• 14:41
  Speaker 1: I'm pretty sure you she's just like you. What's that
• 14:43
  Speaker 1: over there? I would never drink that? That's horrific, she
• 14:50
  Speaker 1: she walks around. I can. I can appreciate a good
• 14:52
  Speaker 1: couple of sweet teeth from the I'm not as I
• 14:56
  Speaker 1: don't know that hard of a lot, and I can
• 14:58
  Speaker 1: give it. Why you know why you on one of
• 15:00
  Speaker 1: those big Oh my, good to me. Okay, I'm enjoying myself.
• 15:06
  Speaker 1: We're gonna go to our break here. Uh. I'm talking
• 15:09
  Speaker 1: about Peach and Rod, Black and Bold based in the morning,
• 15:13
  Speaker 1: our straight out of Gary, Indiana. A whosier. I will
• 15:18
  Speaker 1: tell you, I've been down to India. That's a great
• 15:20
  Speaker 1: pizza place down there. While I should do stand up comedy,
• 15:23
  Speaker 1: he knows what I'm talking about. We'll be back with
• 15:25
  Speaker 1: more money making conversation. Black and Bold Coffee and tea
• 15:29
  Speaker 1: son like a movie. Hi, just Roshan McDonald. You're listening
• 15:32
  Speaker 1: to money making conversation thoroughly. I'm awoke, I'm awake, I'm
• 15:37
  Speaker 1: a wake a woke. I'm up, I'm up, I'm up,
• 15:40
  Speaker 1: I'm woke, I'm woke. Okay, let's give a termin knowledge, right,
• 15:43
  Speaker 1: you know, because I got a coffee drinker here and
• 15:45
  Speaker 1: I got a tea man here. My wife used to
• 15:47
  Speaker 1: te to wake up. I tell you something. It's funny
• 15:50
  Speaker 1: when I teach her a lot about her tea, because
• 15:51
  Speaker 1: you know, if she goes, if she doesn't get the tea,
• 15:54
  Speaker 1: she's not a nice person that day. She she's fussy.
• 15:58
  Speaker 1: She's really fussy. Rod, She's fussy. And I always tell
• 16:02
  Speaker 1: I said, look, I said, would you go get your
• 16:04
  Speaker 1: teeth and get out and get it. Just get on
• 16:06
  Speaker 1: out of my face right now, get your tea so
• 16:08
  Speaker 1: you can become normal again. Become normal again. You know,
• 16:12
  Speaker 1: she's straight out of the police, Rod. You know I
• 16:15
  Speaker 1: met up. You know, I didn't know she was hooked
• 16:18
  Speaker 1: on teeth. I thought that was just some mild little
• 16:24
  Speaker 1: drink she was drinking. Now, thirty years later, my wife
• 16:27
  Speaker 1: is addicted to tea. She cannot live without it, and
• 16:33
  Speaker 1: I'm happy for but I've learned that in her, in
• 16:36
  Speaker 1: her and and drinking something that you enjoy, and that's
• 16:39
  Speaker 1: what this is all about, and enjoy relaxing because I
• 16:42
  Speaker 1: heard p J say that it relaxed me, It gave
• 16:45
  Speaker 1: me a sense of comfort. So what is the strong
• 16:48
  Speaker 1: selling point of your product? Black and Bold? Sure, um,
• 16:52
  Speaker 1: you know, feel free fretty drunk in. But um uh,
• 16:56
  Speaker 1: I would say from the teeth standpoint, um, you know,
• 16:59
  Speaker 1: offer be in the the organic loosely t really does
• 17:03
  Speaker 1: provide for a different experience as opposed to the prepackaged
• 17:08
  Speaker 1: piece that say that most people are accustomed to. It
• 17:12
  Speaker 1: really does within itself to having a much more robust
• 17:17
  Speaker 1: experience when you're taking that stiff of you, it's a
• 17:21
  Speaker 1: much more flavorful experience. And so being very intentional about
• 17:25
  Speaker 1: having that those loosely options and a variety of assortments
• 17:30
  Speaker 1: was very intentional. It's finally here the season of celebration,
• 17:35
  Speaker 1: and no matter how you celebrate with family and friends,
• 17:38
  Speaker 1: whether you're preparing for Reis Magos or Karamu lighting the Manura,
• 17:42
  Speaker 1: are going to midnight mass coals has just what you
• 17:45
  Speaker 1: need to make those traditions special, plus you'll find gifts
• 17:49
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  Speaker 1: That's O, T, T E R. Dot ai and the
• 19:30
  Speaker 1: same kind of goals with coffee. It's it's a much
• 19:32
  Speaker 1: more scientific aspect to it. Uh is considering that it's
• 19:35
  Speaker 1: specialty coffee. Uh. And I'll kick it over to T
• 19:39
  Speaker 1: to kind of thill in the blanks on that. Yeah,
• 19:41
  Speaker 1: because he's a different cat now. So you you're a
• 19:43
  Speaker 1: little more easy going with the T. I have a
• 19:46
  Speaker 1: nice little sweet T. See. I didn't think T PJ
• 19:50
  Speaker 1: wouldn't respond like that. He has to have his coffee
• 19:52
  Speaker 1: a certain way. You you're a little bit more passionate
• 19:57
  Speaker 1: about that because because Rod said that I went tell Timbo,
• 20:00
  Speaker 1: I gotta keep bringing up my wife because she a
• 20:02
  Speaker 1: tea drinker. She go to a restaurant, bring me a
• 20:04
  Speaker 1: hot water, she bring her tea with her. She brings
• 20:07
  Speaker 1: her tea with her. That's her, That's that's her. So
• 20:12
  Speaker 1: I gotta get you guys break because I gotta. I
• 20:14
  Speaker 1: gotta introduce her brand because yeah, because I love for her.
• 20:17
  Speaker 1: The story making you guys rich because she bout tea
• 20:21
  Speaker 1: teeth brother. So so I gotta get me. I gotta,
• 20:26
  Speaker 1: I got to, I got to. And so I'm just
• 20:28
  Speaker 1: I'm gonna slide over the PJ. The coffee, the passionate man,
• 20:31
  Speaker 1: because his tone and conversation with this coffee was a
• 20:35
  Speaker 1: little bit different than raw Row was a little you know,
• 20:38
  Speaker 1: he was much more professional. But the passion I mean,
• 20:42
  Speaker 1: see something by coffee drinkers anyway, koffee drink is a
• 20:45
  Speaker 1: little bit crazy about their coffee. You know, they gotta
• 20:50
  Speaker 1: have it a same way and will be offended, will
• 20:53
  Speaker 1: be offended if you put a bad cup of coffee
• 20:56
  Speaker 1: in front of them and call it a good cup
• 20:58
  Speaker 1: of coffee? Am I hitting you, p J? I'm I
• 21:01
  Speaker 1: hit you right, you know what I'm fairly lenient with
• 21:07
  Speaker 1: my consumption on what I drink. I'm fairly lenient. Like
• 21:10
  Speaker 1: I said, I've been across the spectrum, But I do
• 21:12
  Speaker 1: enjoy educating people and that there's more to coffee than
• 21:17
  Speaker 1: where they know. At least they know that there is
• 21:20
  Speaker 1: better out there, at least the potentially for better out there.
• 21:24
  Speaker 1: So don't don't get me wrong. I still focus on
• 21:27
  Speaker 1: the end to a means, which is caffeine, but it's
• 21:30
  Speaker 1: definitely hit different when we roast our own and we
• 21:34
  Speaker 1: can educate people on on the why of doing that. Right,
• 21:37
  Speaker 1: So from a from a you know, what makes our
• 21:41
  Speaker 1: products different again, starting from from the beginning is we
• 21:46
  Speaker 1: we are a rosary. We roast unlike green coffee, so
• 21:51
  Speaker 1: pre roasted coffee all the way to a finished good
• 21:54
  Speaker 1: and that's where coffee is going to have. It's the
• 21:56
  Speaker 1: best taste profile. So when you think about people correlate
• 22:01
  Speaker 1: warm coffee to bad coffee or room timp called the
• 22:05
  Speaker 1: blue grown coffee to back off because it tastes it
• 22:07
  Speaker 1: tastes bitter, and that's because it's flat, stale, older coffee.
• 22:13
  Speaker 1: It's not freshed. If it's fresh, you actually taste more
• 22:16
  Speaker 1: of its flavored notes that come from these coffee beans.
• 22:19
  Speaker 1: A lot of people also don't know that a coffee
• 22:21
  Speaker 1: bean is the pit of a cherry. So you think
• 22:24
  Speaker 1: about the cherries we eat, we throw those pits away
• 22:27
  Speaker 1: and nobody trying to choke on a pit, right. But
• 22:29
  Speaker 1: in these coffee growing regions where you know these farmers
• 22:34
  Speaker 1: are planting these plants, they are also planting other crop,
• 22:39
  Speaker 1: whether it's the black berries, weather, it's blueberries, so on
• 22:43
  Speaker 1: and so for, and those coffee beans are absorbing those notes.
• 22:46
  Speaker 1: And so when you have this cup of coffee, it's
• 22:49
  Speaker 1: not a um an additive that you should be tasting
• 22:53
  Speaker 1: on your black couple of coffee. It should also it
• 22:55
  Speaker 1: should be these subtle notes that actually make it feel distinct.
• 22:59
  Speaker 1: Until that's in a in a mainstream coffee standpoint, you
• 23:03
  Speaker 1: don't really get to taste that on the everyday basis
• 23:05
  Speaker 1: unless you know that that exists to have been expected
• 23:08
  Speaker 1: more out of things. So um that's one of the
• 23:11
  Speaker 1: things that definitely come through with our coffee options. Again,
• 23:14
  Speaker 1: we provide light roast, medium roads, and dark roads. You
• 23:18
  Speaker 1: can get your fixed from the options we have, but
• 23:21
  Speaker 1: given that it's fresh, you actually taste more of the
• 23:25
  Speaker 1: quality within it. And that's that by default is a
• 23:28
  Speaker 1: big point of difference. Um for the everyday coffee customer.
• 23:33
  Speaker 1: There's way more nuances could get into distract too much.
• 23:37
  Speaker 1: No no, no, no no, because your conversation way lower
• 23:40
  Speaker 1: than Robinitely, your conversation way lower than rob You know,
• 23:44
  Speaker 1: you just roasted different types. You know, you got a chair.
• 23:47
  Speaker 1: You know you most people throw away the chair. You know,
• 23:49
  Speaker 1: give plants other plants around here. You come and where
• 23:52
  Speaker 1: you get the medium, light and dark roasted to you?
• 23:55
  Speaker 1: I just can tell. Did you get on your nerves
• 23:57
  Speaker 1: talking about coffee? That's because you do that conversation over there. Man,
• 24:01
  Speaker 1: Look your little quick conversation. But I'm not trying to
• 24:04
  Speaker 1: pitch you. Guys that gets each other. But tell you something, bro,
• 24:07
  Speaker 1: you gotta get you your tea conversation up. You have
• 24:09
  Speaker 1: to upgrade your TA conversation, brother, because you just heard PJ.
• 24:13
  Speaker 1: PJ was over there, man, I was. I was talking
• 24:15
  Speaker 1: to a scientist. I was talking to a scientist over there,
• 24:19
  Speaker 1: a farmer. I would talk to the world traveler. This
• 24:23
  Speaker 1: guy from the morning Gary and Dad here from Brazil.
• 24:27
  Speaker 1: That's why I was talking about he's climbing the mountains,
• 24:30
  Speaker 1: you know, with a backpack, you know, with some dogs
• 24:33
  Speaker 1: and some mules, talking about we gotta get the finest.
• 24:36
  Speaker 1: He's sticking his hand in the ground and pulling the
• 24:39
  Speaker 1: seeds up. This is the salt I want my coffee
• 24:42
  Speaker 1: to come from. You know what's funny about that? And
• 24:47
  Speaker 1: that's how he is about everything, right, So we grew
• 24:51
  Speaker 1: up together and you kind of get used to it
• 24:53
  Speaker 1: after a while years. That's that's how we're rocking about thing.
• 24:59
  Speaker 1: I love it, love it. But you know, the deity
• 25:01
  Speaker 1: of your relationship helping to jar myself because I respect
• 25:05
  Speaker 1: you know, anybody who steps out and trust their instincts
• 25:08
  Speaker 1: and have a plan, because that's what money making conversations
• 25:11
  Speaker 1: is about. Individuals who trust, put the right people around them,
• 25:16
  Speaker 1: and then put a product out there and deep you
• 25:19
  Speaker 1: people react to the product, not longly. When they react
• 25:21
  Speaker 1: to problems. You have the product available when they react
• 25:24
  Speaker 1: because a lot of people got stuff out there, they
• 25:26
  Speaker 1: put it out there, clear off the shelves, okay with
• 25:29
  Speaker 1: it with the second, third, fourth round, Oh we gotta
• 25:33
  Speaker 1: we got to raise some more money. We gotta We
• 25:35
  Speaker 1: don't know we're gonna sell that fast. So when I
• 25:37
  Speaker 1: think about what you guys are doing. I commend Black
• 25:39
  Speaker 1: and Bold. Now, how do we get your product here?
• 25:43
  Speaker 1: It's in Target, right, it's in what stores? Isn't available?
• 25:45
  Speaker 1: And so we can start talking about that. Yeah, So,
• 25:48
  Speaker 1: as you opened the show with, we are nationally accessible
• 25:52
  Speaker 1: via our retail partnership with Target. Uh and it's available
• 25:56
  Speaker 1: and select stores. UM. You can check either Target dot
• 25:59
  Speaker 1: com our website to see if there's one UH specific
• 26:03
  Speaker 1: to youth UH and if not, it's available online in
• 26:05
  Speaker 1: a couple of places. Again those to those two websites
• 26:08
  Speaker 1: as well as Amazon dot Com as well. Now one
• 26:11
  Speaker 1: of these there's always an angle. And I'd said something
• 26:13
  Speaker 1: in my intro Coffee with a Cause? Why is the
• 26:17
  Speaker 1: whole social impact? Because you can just go out there
• 26:20
  Speaker 1: and make some money and just and go and sleep
• 26:22
  Speaker 1: well at night. And what you're making a five percent?
• 26:26
  Speaker 1: Oh yeah, well revenue goes to the causes. Why is
• 26:31
  Speaker 1: that important to the Black and Bold brand or to
• 26:34
  Speaker 1: you Rod or to you p J. Sure so, yeah, popit.
• 26:38
  Speaker 1: Center of our profits are contributed to initiatives and nonprofits
• 26:42
  Speaker 1: that support at risk youth UM. And we were very
• 26:45
  Speaker 1: deliberate and selecting that demographic because it's a vulnerable community. UM.
• 26:50
  Speaker 1: Growing up in Gary, Indiana, we may have been considered
• 26:55
  Speaker 1: UM at risk you and so we ultimately identify with
• 26:59
  Speaker 1: UM those who are in need of resources to ultimately
• 27:02
  Speaker 1: live their best lives. And what better way to do
• 27:05
  Speaker 1: that than to incorporate it and into our business model
• 27:09
  Speaker 1: UM so that it gives the everyday consumer the the
• 27:12
  Speaker 1: opportunity to participate in that process as well. UM. You know,
• 27:17
  Speaker 1: many companies have social impact as a part of what
• 27:21
  Speaker 1: they do, you know, prioritizing purpose and profit. But it's
• 27:25
  Speaker 1: not particular to those communities that, like I said, we
• 27:29
  Speaker 1: most closely identify with it. So as we were deciding
• 27:33
  Speaker 1: what does this entrepreneur what this entrepreneurship look like for us,
• 27:37
  Speaker 1: we wanted to make sure that we brought them along
• 27:40
  Speaker 1: for the journey as well. Yeah, because I mean I
• 27:44
  Speaker 1: had a little bit on, add a little bit onto
• 27:46
  Speaker 1: that rock kind of nailed that one, hit that one
• 27:49
  Speaker 1: out the park. But the being heavy coffee, being heavy
• 27:53
  Speaker 1: tea consumers. As we talked about entrepreneurship and you know,
• 27:56
  Speaker 1: what a success look like and who do we give
• 27:58
  Speaker 1: back to and when do we give back? Going down
• 28:01
  Speaker 1: our corporate career, labs is like, okay, well we'll be
• 28:04
  Speaker 1: able to you know, close to retirement and X y
• 28:07
  Speaker 1: Z money, then we can start making an impact. And
• 28:09
  Speaker 1: it's like, okay, that's that's that's not the case. We
• 28:13
  Speaker 1: we can actually focus on how do we make this
• 28:16
  Speaker 1: impact sooner, especially to the communities that we relate to,
• 28:20
  Speaker 1: especially in industry that we're spending all this money in.
• 28:23
  Speaker 1: And it came back to rod T consumption. In my
• 28:27
  Speaker 1: coffee consumption, we would have these conversations over a cup
• 28:30
  Speaker 1: of coffee and tea in different coffee shops and it's like, yo,
• 28:33
  Speaker 1: what as much money as we put into this, where's
• 28:37
  Speaker 1: the representation, where's the engagement, where's the impact? And we
• 28:42
  Speaker 1: didn't see it. And so it really just manifested itself
• 28:45
  Speaker 1: in the coffee and tea one from our consumerism, but
• 28:48
  Speaker 1: to just the lack of impact as largest I mean,
• 28:52
  Speaker 1: coffee is the second highest consumer consumed beverage in America
• 28:56
  Speaker 1: behind water, and where the domestic impact for people in
• 29:01
  Speaker 1: our community. And so just by the fault of that,
• 29:05
  Speaker 1: it naturally aligned to us as entrepreneurs, which helps fuel
• 29:08
  Speaker 1: our energy, help to our passion to continue down this journey,
• 29:12
  Speaker 1: and and and to try to slay these dig dragons.
• 29:15
  Speaker 1: Well they're big and there, but because your care and
• 29:17
  Speaker 1: that's what uh, you know, I look at my life
• 29:19
  Speaker 1: and and the journey, and it is a continual journey,
• 29:24
  Speaker 1: and it's about who who do I help, you know,
• 29:26
  Speaker 1: because I didn't get here by myself and you know,
• 29:30
  Speaker 1: you two guys didn't get out of Gary and the
• 29:31
  Speaker 1: Anta by yourselves. It was a people who saw and
• 29:34
  Speaker 1: pushed you and and saw bigger values and opportunities for you.
• 29:38
  Speaker 1: And you had a unique talent that they saw and
• 29:40
  Speaker 1: they and it may have been just one teacher, might
• 29:42
  Speaker 1: have been just one friend, might even minister, may have
• 29:44
  Speaker 1: been somebody in the neighborhood that went, you're you're better,
• 29:47
  Speaker 1: you're bigger, don't settle, and you guys don't settle. And
• 29:51
  Speaker 1: that's why throughout my my interview with you guys, I
• 29:54
  Speaker 1: tease you and we're joking around, but there's one respect
• 29:58
  Speaker 1: here because you're not settler us. And then on top
• 30:01
  Speaker 1: of that, you still remember, you know, like you're using
• 30:04
  Speaker 1: an example. People might have thought that we were downtrodden,
• 30:07
  Speaker 1: that we were uh, out of Gary, out of the
• 30:11
  Speaker 1: community where you know, values for success are limited and
• 30:14
  Speaker 1: people are only gonna settle because they want to be
• 30:17
  Speaker 1: on section eight. Because everybody describes the community that they
• 30:20
  Speaker 1: don't live in based on what they hear or what
• 30:22
  Speaker 1: they see on CNN or what they see on Fox,
• 30:25
  Speaker 1: or what they reading or one article. You know, like
• 30:28
  Speaker 1: everybody in Flint, Michigan is drinking bad water, you know,
• 30:32
  Speaker 1: because that's what they read, That's what they think. But
• 30:35
  Speaker 1: the thing that I'm just trying to tell you two guys,
• 30:37
  Speaker 1: is that I brought you on my show was to
• 30:39
  Speaker 1: say thank you, and uh, black and Bold is just
• 30:42
  Speaker 1: an avenue for change. Yes, you were doing the coffee thing,
• 30:48
  Speaker 1: p J. Yes you're doing the t thing wrong, but
• 30:51
  Speaker 1: you're doing a bigger thing. You're changing lives and you're
• 30:54
  Speaker 1: moving forward, and you're aggressively trying to tell people that
• 30:57
  Speaker 1: they can be, that they are special, despite the their
• 31:00
  Speaker 1: for instances, despite their color, despite the naysayers, despite people
• 31:03
  Speaker 1: telling them they can't they can't make it because the
• 31:06
  Speaker 1: environment that they're growing up in or they're living in.
• 31:09
  Speaker 1: Is that is that the is that the ultimate goal?
• 31:12
  Speaker 1: I know coffee and tea is the business, but you
• 31:16
  Speaker 1: guys can answer separately, Rock, what is the ultimate goal?
• 31:19
  Speaker 1: When I make a statement like that to the both
• 31:21
  Speaker 1: of you, I mean you hit the mile on the head.
• 31:26
  Speaker 1: I mean that that's exactly our reason for being that.
• 31:29
  Speaker 1: That's the epos of what we do is to resource
• 31:33
  Speaker 1: communities that are talented but may not have visibility to
• 31:38
  Speaker 1: pathways UH to success um until again, like like I said,
• 31:43
  Speaker 1: bringing them alone for the journey is something that's intentional
• 31:46
  Speaker 1: because we we resonate with them, we see them. We
• 31:49
  Speaker 1: want them to know that that they're heard because we
• 31:52
  Speaker 1: were once in that position. So just just reaching back,
• 31:56
  Speaker 1: um and not forgetting about where you come from, about
• 31:59
  Speaker 1: those people who UM have similar journeys and similar struggles
• 32:03
  Speaker 1: and overcoming obstacles as you UM, is something that regardless
• 32:08
  Speaker 1: of the endeavor I think we I speak for us both,
• 32:11
  Speaker 1: it's going to be a part of what we do.
• 32:14
  Speaker 1: It's impossible to ford. Yeah, I'm I'm I'm gonna take
• 32:17
  Speaker 1: it over the PJ to the talker. You know, he's
• 32:19
  Speaker 1: gonna he's gonna go a little deeper. He might even
• 32:21
  Speaker 1: open up the Bible on this one, you know, because
• 32:23
  Speaker 1: he hear what I should't let him I shouldn't next
• 32:27
  Speaker 1: time we interview, I'm gonna let you go land because
• 32:29
  Speaker 1: you know, it gives him time to think. He gets
• 32:32
  Speaker 1: to he gets to hear what you left out, you know,
• 32:35
  Speaker 1: and expound those of stuff. He gets to piggyback on
• 32:38
  Speaker 1: your thought and make it his thought and all that stuff.
• 32:42
  Speaker 1: So we're gonna let PJ the talker straight out of
• 32:45
  Speaker 1: the morn hour, you know, by way of Gary and
• 32:48
  Speaker 1: I would call him the headliner for this show. Headliner
• 32:51
  Speaker 1: PJ Black and bolting man to talk, you know, Yeah,
• 33:00
  Speaker 1: it's it's it's this one is this one is? That's
• 33:04
  Speaker 1: why I said you hit the nail on the head.
• 33:06
  Speaker 1: Rod did as well for me when I talked to youth,
• 33:12
  Speaker 1: I uh always tell them. I didn't realize how low
• 33:15
  Speaker 1: expectations I had of myself until I realized how low
• 33:18
  Speaker 1: expectation society had for me. And once I realized that,
• 33:24
  Speaker 1: you know, the doors wide open on continuing to discover
• 33:28
  Speaker 1: in order to decide you know, what to do with
• 33:30
  Speaker 1: that new discovery and can you be successful? Did that
• 33:33
  Speaker 1: put you on the path to impact more people? And
• 33:36
  Speaker 1: representation for me has been huge and seeing other people
• 33:40
  Speaker 1: that I can relate to, other black people in particular,
• 33:43
  Speaker 1: black men in particular, um in path or success for
• 33:47
  Speaker 1: me to study and learn from them as well. And
• 33:49
  Speaker 1: it doesn't have to be direct connection, but just to
• 33:51
  Speaker 1: be to be a sponge on that. And so uh,
• 33:55
  Speaker 1: we have two purposes for us to continue to discover
• 33:58
  Speaker 1: what success means for us in to to win on
• 34:00
  Speaker 1: the paths and the path continue to become wider for
• 34:04
  Speaker 1: what we're what we're venturing down, but also for true
• 34:07
  Speaker 1: representation for our youth, for our fellow black entrepreneur appears um,
• 34:13
  Speaker 1: for black people in coffee, for uh, the whole gab
• 34:18
  Speaker 1: it just in the sense of what representation, especially new
• 34:21
  Speaker 1: representation in spaces we don't really occupy off and can
• 34:25
  Speaker 1: really mean to our culture, to our commerce, uh, our youth,
• 34:31
  Speaker 1: all of the above and so um, you know, we
• 34:34
  Speaker 1: have a huge responsibility um that we're fortunately passionate about
• 34:38
  Speaker 1: but very very confident that we can continue to force
• 34:42
  Speaker 1: this path to to help enlighten more of our people
• 34:45
  Speaker 1: on on pursuing things that they are just naturally curious
• 34:49
  Speaker 1: and even though they may not see, you know that's
• 34:53
  Speaker 1: the door is already wide open and they can be
• 34:56
  Speaker 1: those people to open that door that Rod co founders
• 35:00
  Speaker 1: of Bow Black and Bowl, you can find a product
• 35:03
  Speaker 1: online at black b Ok and Bold is in three
• 35:07
  Speaker 1: and fifty or more Target stores, as well as online
• 35:09
  Speaker 1: at Target stores. If you want to hear more money
• 35:12
  Speaker 1: making conversation interviews, go to Money Making Conversation dot com.
• 35:15
  Speaker 1: I'm Rashan McDonald. I'm your host. In this season of giving,
• 35:19
  Speaker 1: Coles has gifts for all your loved ones. For those
• 35:22
  Speaker 1: who like to keep it cozy, find Fleeces, sweaters, loungeware,
• 35:25
  Speaker 1: blankets and throws. Or support minority owned or founded brands
• 35:29
  Speaker 1: by giving gifts from Human Nation and Shame Moisture. And
• 35:33
  Speaker 1: in the spirit of giving, Coals Cares is donating eight
• 35:36
  Speaker 1: million dollars to local nonprofits nationwide. Give with all your
• 35:40
  Speaker 1: heart this season with great gifts from Coals or Coals
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  Speaker 1: the app stores auto dot ai. That's O T T
• 36:00
  Speaker 1: E R. Dot Ai. There's a monumental shift in power
• 36:03
  Speaker 1: at work. Employees are speaking up. Turnover is rising, salaries
• 36:08
  Speaker 1: are increasing, hiring is tough, and burnout is real. It's
• 36:14
  Speaker 1: time to unleash growth. It's time to transform your HR
• 36:18
  Speaker 1: from powerless to powerful. Join a DP on February. Reserve
• 36:24
  Speaker 1: your spot now. Go to Get the Plan at ADP
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  Speaker 1: dot com to register for the Work Interrupted Summit