Growing Your Business Through Fine Rebranding and Naming with Athol Foden (CNS 240)

The Credibility Nation Show · Apr 27, 2022 · 8m

In this episode, Athol Foden, President at Brighter Naming, talks about growing your business exponentially with fine rebranding and naming. Athol Foden has a high-tech background, as compared to most agencies with linguistics or communications arts background. He believes in the power of meaning. Half of his team is in Europe and they help in establishing a systematic naming process for various fields that include consumer and reports. His fascination for names and word patterns allows him to help many companies in coming up with their own, systematic way.If you’ve got a product or service…