TikTok's U.S. Joint Venture: What It Means for Hollywood
TikTok's U.S. Joint Venture: What the Deal Means for Hollywood TikTok has finalized its U.S. joint venture structure, ending years of regulatory uncertainty. The platform's 170 million American users aren't going anywhere—and that forces Hollywood to reckon with short-form distribution as a permanent feature of the entertainment ecosystem. In this episode: How TikTok changed content discovery and transformed talent audience-building Why every Hollywood studio has a TikTok strategy—and why they're all bad at it How social media followings now factor into casting decisions and talent…
The skinny
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