The Hidden Cost of Being Good at Business | Troy Perkins

Honest Wealth Builders · Mar 18, 2026 · 1h 17m

Abi Asija interviews Troy Perkins, founder of Platinum 1911, about the hidden cost of being great at what you do. Built on referrals, reputation, and deep industry expertise, Troy’s business thrives without paid ads, but that same strength is now limiting its ability to scale.They break down how margins are made on the buy, not the sell, why knowing when to hold vs. flip can multiply profits, and how decades of relationships drive 90% of inventory and sales. Abi challenges Troy on hiring, delegation, and speed to lead, highlighting how fear of trusting others and training the wrong people can…