Transcript

How In-Demand Producer Jack Antonoff Decides Which Projects to Work on and Which to Pass On · Direct From Hollywood with Ryan Seacrest

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Speaker 1: Direct from Hollywood with Ryan Seacrest.
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Speaker 2: Super producer Jack Antonov had a large hand in producing
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Speaker 2: Taylor Swift' latest masterpiece, The Torture Poet's Department, which is
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Speaker 2: smashing streaming records. It's one of the many massive projects
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Speaker 2: he's partnered with Taylor on, and he's also recently become
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Speaker 2: the only producer outside of Babyface to three Peep as
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Speaker 2: the Grammy's Producer of the Year. So to say he's
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Speaker 2: in demand would be the understatement of the year. So
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Speaker 2: how does he decide what to produce? He tells NMA
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Speaker 2: if it's something that sounds interesting, I try to meet
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Speaker 2: people to see if I can imagine doing things with them.
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Speaker 2: But the ability to make something with someone is so
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Speaker 2: delicate that you could like someone and love their work,
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Speaker 2: but it might not work. You have to try to
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Speaker 2: be very honest when it happens and when it doesn't.
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Speaker 2: I tend to follow the things where I feel a
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Speaker 2: lot of inspiration and excitement. It's a gut feeling, but
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Speaker 2: it can be a bit awkward if it's not there,
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Speaker 2: because you can't really fake it. That's Jack Antonof on
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Speaker 2: how he picks what to produce. The new Fourth Self
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Speaker 2: titled album by his own bam Bleachers is out now.
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Speaker 1: That's direct from Hollywood.