The Real Reason Your Business Isn’t Growing (It’s You) | Mark D. Gordon

Honest Wealth Builders · Apr 1, 2026 · 1h 5m

Abi Asija interviews Mark D. Gordon, founder of Integrated Go-To-Market Solutions (IGTMS), about scaling companies as a fractional Chief Revenue Officer and why most businesses struggle to grow. From helping mid-market companies fix broken sales and marketing systems to building predictable revenue engines, Mark breaks down what actually drives sustainable growth.Key takeaway: if your business is not growing, the root problem is usually the founder, not the market, not the team, and not the tools.Mark explains his Core Four framework, which includes messaging and product market fit, lead…