Latest / Your Way Home with Hongbin Jeong
What's Trending: Would you use a fake shopping app to save money? South Koreans are doing it
Would you shop on a fake online store if it gave you all the excitement of buying something… without actually spending any money? A new trend from South Korea is turning heads online. Known as "dopamine sites", these fake shopping and food delivery platforms let users browse products, fill up carts, compare deals, place orders and even track deliveries — except nothing ever arrives and no money changes hands. On What's Trending, Hongbin Jeong, Nadiah Koh and Nazirul Asrar explore the psychology behind dopamine sites, why they're becoming popular among younger consumers facing…
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