In The Spotlight: Digital blindspot - Can SMEs leave old-school marketing behind?

Your Way Home with Hongbin Jeong · Aug 7, 2023 · 9m

Yep, some small businesses still think old-school marketing works best. Despite being the biggest spenders in tech, there are still many Singaporean SMEs that fall through the cracks of digitalisation — a shocking 20% of Singaporean SMEs have either just started or have yet to embark on the journey of digitalisation. What is the cost of being left out of the business digitalisation wave? What more can be done to help SME founders understand the value of digitalisation, and find the resources and talent needed to succeed in today’s e-commerce-driven world? We find out from Chan Kee Siak…