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528. How Big Data Has Transformed Personalization with Sandra Matz
Are the algorithms that exist in our daily lives getting so smart that they know us better than our parents or our spouses? How do we balance the convenience and efficiency of this technology with privacy and consumer protections? Sandra Matz is a professor at Columbia Business School and the director of the Center for Advanced Technology and Human Performance. Her book, Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior examines the link between algorithms and psychology. Sandra and Greg chat about the bright and dark sides of psychological targeting, its…
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