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The Haircare Industry Is Lying to Hairdressers with West Coast Blondes Founder Nicholas Augustine

Fourth-generation hairstylist, cosmetic chemist, and West Coast Blondes founder Nicholas joins Jason and Paula for one of the most eye-opening conversations we've had. From celebrity salons and LA Fashion Week to formulating professional haircare from the ground up, Nicholas breaks down how the beauty industry really works.We expose white-label products, corporate consolidation, misleading marketing, influencer culture, overpriced salon products, and why so many hairdressers are being sold a version of success that doesn't match reality. We also dive into the science behind blonde hair…

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