No. 111: Challengers are eating incumbents by refusing to act like brands.
Culture Pulse: 71. TikTok-native challengers are eating Lululemon's lunch. Target rehires Mizrahi. OpenAI makes AI look like craft. The pattern: culture before commerce, always. @ThePattern Read the full edition: https://thepattern.media/editions/2026-06-15.html
The skinny
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