Latest / The Steve Harvey Morning Show / Rob & Jen Morris, Co-Owners of Cupcakeology LLC, Co-Authors and Co-Creators of “Start Small Win BIGAcademy”

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Rob & Jen Morris, Co-Owners of Cupcakeology LLC, Co-Authors and Co-Creators of “Start Small Win BIGAcademy” · The Steve Harvey Morning Show

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Speaker 1: Welcome to Money Making Conversation. I am your host, Rashwan McDonald.
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Speaker 1: Like I said every week, it's time to stop reading
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Speaker 1: other people's success stores and start writing your own. I
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Speaker 1: about passions. I always tell people to leave with your
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Speaker 1: gifts and don't let your age, your friends, family, and
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Speaker 1: my interviews that are doing money making conversation really for
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Speaker 1: you business owners too. I give you access to my
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Speaker 1: celebrity friends or celebrities I don't know, CEOs, entrepreneurs and
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Speaker 1: what I like to call industry decision makers. My next
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Speaker 1: two guests or what I like to call industry decision
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Speaker 1: makers their entrepreneurs, Rob and Jin Mars. In twenty eleven,
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Speaker 1: they opened a retail bakery storefront selling over one hundred
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Speaker 1: flavors of homemade cupcakes. I know they were good. They
2:45
Speaker 1: started the bakery from their love of food and sweets
2:47
Speaker 1: and wanted to create a different kind of life for
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Speaker 1: their family. The company now has involved into coaching and
2:52
Speaker 1: mentoring through their own line and small business course, the
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Speaker 1: Start Small Wind Big Academy. Hear me the Start Small
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Speaker 1: Win in Big Academy, where they teach bakers of all
3:03
Speaker 1: ages the blueprint to start their own bakery business. There
3:06
Speaker 1: are many courses and classes teaching bakers how to perfect
3:09
Speaker 1: their skills, but very but very few courses have to
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Speaker 1: tell you how to make money doing what you do,
3:14
Speaker 1: whether it's at home or whether it's a passion or
3:17
Speaker 1: they they're gonna take you to the next level. How
3:18
Speaker 1: to make it profitable and the lasting full time business.
3:21
Speaker 1: Please work with money making conversations about entrepreneurship, about making money.
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Speaker 1: Please welcome Rob and Jen Morris. Hey that team. Let
3:30
Speaker 1: me let me fix my ear so I can get
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Speaker 1: this all in. Man, How you doing to Rob as
3:34
Speaker 1: my man? Right there? You know, So where you guys
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Speaker 1: based at. We're right outside of Philadelphia. So our bakery
3:45
Speaker 1: was in Delaware County, southwest right now east coast. You know,
3:51
Speaker 1: there's a lot of people. You know, it's probably the
3:52
Speaker 1: most populated area in the country, is the eastern Corrida.
3:56
Speaker 1: And so why sweets? Why cupcakes? Because you know, I
4:00
Speaker 1: consider myself a baker, and cupcakes, even though they're so cute,
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Speaker 1: they're really difficult to make, am I correct? Maybe it's
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Speaker 1: just my skill level? Talked about your skill level? Cupcakes
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Speaker 1: was the easiest way to reproduce something a flavor, a
4:21
Speaker 1: mentally of flavors into one little dessert. So we can
4:24
Speaker 1: do a box of twelve different flavors, right, and it's
4:28
Speaker 1: just really wild everybody's mind. So, so when you when
4:32
Speaker 1: you talk about ideas, because you guys are a couple,
4:35
Speaker 1: you know usually because that means that I was just
4:37
Speaker 1: saying it real. You know, you wake up, go to sleep.
4:41
Speaker 1: You know, you eat lunch together, breakfast together, and when
4:44
Speaker 1: you have business partners, you live business partner checks out.
4:46
Speaker 1: See you tomorrow, brother, or see tomorrow system. How does
4:49
Speaker 1: that work when the ideas are constantly flowing and the
4:53
Speaker 1: conflicts can constantly be flowing when you want to make
4:56
Speaker 1: adjustments when you have an idea, when you say over
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Speaker 1: one hundred flavors, that had to be some conflict. But
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Speaker 1: how did that work? Because I do get a lot
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Speaker 1: of couple entrepreneurs on my show, every one of them
5:07
Speaker 1: has a different version of how they make it work.
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Speaker 1: How do you guys make it work from the store
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Speaker 1: front before we move to the academy side. Well, we're
5:15
Speaker 1: gonna keep it real. First of all, you know, we're
5:17
Speaker 1: like regular couples. You know, we have our issues just
5:20
Speaker 1: like everybody else. But I think that our footing in
5:23
Speaker 1: our relationship is what helps us, you know, work together
5:26
Speaker 1: as a team. You know, we had a great foundation
5:29
Speaker 1: starting off, so you know, as entrepreneurs together, you know,
5:32
Speaker 1: we bounce ideas off of each other and go back
5:35
Speaker 1: and forth and we always know that we we we
5:37
Speaker 1: both are are looking for the right decision, you know
5:40
Speaker 1: what I mean. And it helps a lot if the
5:43
Speaker 1: foundation is there. But that foundation is important, man, Well
5:47
Speaker 1: you know, communication is important, which creates the foundation. And
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Speaker 1: so Jen, I know Rob, you know, I'm sure he
5:53
Speaker 1: needs to know it all sure, because I'm married to
5:58
Speaker 1: you know. Then my wife tells me able to know
5:59
Speaker 1: it okay, and she she in her world kind of like,
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Speaker 1: is the real decision maker. And her world is really
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Speaker 1: the person who does the the leg work. Because I'm
6:09
Speaker 1: a type of person, I throw out the manual and
6:11
Speaker 1: go do the job. You know when when she reads
6:13
Speaker 1: the manual and then she makes sure everything is followed
6:17
Speaker 1: through on the instructure. Who is the admin person of
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Speaker 1: the relationship? You know? And then I handed over and
6:27
Speaker 1: he'll follow it there. And that has to be the way.
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Speaker 1: That has to be the way of any business, correct,
6:34
Speaker 1: you know, whether you are married or whether you have
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Speaker 1: business partners, someone has to take charge of different role nobody.
6:40
Speaker 1: You can't have somebody looking over your shoulder and ad
6:42
Speaker 1: man has to be trust. You can't have anybody as
6:44
Speaker 1: far as operations, because I look at Rob, it is
6:46
Speaker 1: the part of the operations part of the relationship. So
6:49
Speaker 1: that trust in any business model. Let's discuss that right now,
6:53
Speaker 1: because I'm pretty sure that's part of the of your
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Speaker 1: academic of your academy presentation is about trust, is about
7:00
Speaker 1: taking control of your position in the business. In this case,
7:02
Speaker 1: it's two of you guys. If you're a solo person,
7:05
Speaker 1: that's you're taking on both the admin and who you
7:07
Speaker 1: bring on board. So as you're doing the store front
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Speaker 1: before you went into the academy and eline E online
7:14
Speaker 1: or online UH services do not provide what was the
7:17
Speaker 1: most daunting part of being an entrepreneur any store front property? Well,
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Speaker 1: I would I would say the most daunting is um
7:28
Speaker 1: just like you said, working with each other that that
7:31
Speaker 1: was definitely the number one because there's so many different
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Speaker 1: ideas that we bounced off and were trying to make
7:36
Speaker 1: the right decisions whatnot. But also by us working together
7:42
Speaker 1: the way we did, that also helped us step out
7:44
Speaker 1: and deal with people on the professional level, because when
7:47
Speaker 1: you're dealing with these are professional people. They want to
7:49
Speaker 1: make sure that you know your business is solid, that
7:52
Speaker 1: you guys are bouncing off the right ideas or whatnot,
7:54
Speaker 1: so that you can get to that next point. So
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Speaker 1: that was the most daunting part for me, you know,
8:00
Speaker 1: I would say for me, it was definitely um trying
8:04
Speaker 1: to get the right people in the right places. Because
8:07
Speaker 1: as when you first start, you are a solopreneurs. Even
8:10
Speaker 1: if you have a partner, you wear all of the hats.
8:14
Speaker 1: So that's what gets people overwhelmed. That's what gets people
8:17
Speaker 1: burnt out. And I try to impress upon them that
8:20
Speaker 1: you have to delegate and you have to put You
8:23
Speaker 1: have to find the right people and put them in
8:26
Speaker 1: the right places. Because just because you have someone you
8:28
Speaker 1: throw them into into a position, that doesn't mean that
8:30
Speaker 1: that's their strength. So you know, as a CEO and
8:34
Speaker 1: an owner, you also have to realize that that you know,
8:37
Speaker 1: try to find the right person number one and then
8:39
Speaker 1: make sure that you're putting them in the right place
8:41
Speaker 1: so that they can succeed and they can ultimately, you know,
8:44
Speaker 1: take your business to another level. Two, it's finally here
8:48
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Speaker 1: with great gifts from Coals or Coals dot Com. And
9:43
Speaker 1: we're live here outside the Perez family home, just waiting
9:46
Speaker 1: for the and there they go, almost on time. This morning.
9:50
Speaker 1: Mom is coming off the front door, strong with a
9:52
Speaker 1: double arm kid carry. Looks like dad has the bags.
9:55
Speaker 1: Daughter is bringing up the rear. Oh but the diaper
9:58
Speaker 1: bag wasn't Chloe. Tapers and toys are everywhere. Oh but
10:04
Speaker 1: mom has just nailed the perfect car seat buckle for
10:07
Speaker 1: the toddler. And now the eldest daughter who looks to
10:10
Speaker 1: be about nine or ten, has secured herself in the
10:13
Speaker 1: booster seat. Dad SIPs the bad clothes and they're off,
10:17
Speaker 1: but looks like Mom doesn't realize your coffee cup is
10:20
Speaker 1: still on the roof of the car, and there it goes.
10:24
Speaker 1: That's a shame that mud was a fan favorite. Don't
10:27
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10:30
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11:09
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11:13
Speaker 1: And then then when you say that, because I haven't
11:15
Speaker 1: heard that term a lot another level? What what Because
11:18
Speaker 1: so many people are different levels. You know, another level
11:20
Speaker 1: might be buying a Toyota. Some people might be buying
11:22
Speaker 1: a Mercedes, you know what I'm saying. And so how
11:25
Speaker 1: do you define what that another level is? When I
11:28
Speaker 1: speak like that, gin, Well, like you say, it all
11:32
Speaker 1: depends on where what level we started on. So for us,
11:36
Speaker 1: we took it one level at a time. So if
11:40
Speaker 1: we were starting in our home, the next level for
11:43
Speaker 1: us was into a store front, right, But for some
11:46
Speaker 1: people that's not one particular jump. So that's what we
11:51
Speaker 1: teach step by step because again, people see the end goal,
11:55
Speaker 1: they have these dreams and they see the end goal,
11:57
Speaker 1: but they're starting at level A. And all I was
12:00
Speaker 1: thinking about is how do I get to level Z?
12:02
Speaker 1: But you've got every step in between. You can't jump
12:05
Speaker 1: from the bottom step and jump all the way to
12:07
Speaker 1: the top in your home, Like think about your stairs steps.
12:09
Speaker 1: You can't just fly from the bottom to the topper.
12:12
Speaker 1: And you can leave, you can leave, you can just
12:14
Speaker 1: I love that theory because just stand at the base
12:16
Speaker 1: of the stairs and just trying to jump, you may
12:19
Speaker 1: jump my twist your ankle, you might whoa and fall
12:22
Speaker 1: backwards and breaking neck, and there's a lot of there's
12:26
Speaker 1: a lot of mishaps can happen when you try to
12:30
Speaker 1: jump steps. And the reality of what you just said
12:33
Speaker 1: that just dawned on me when you just said that
12:35
Speaker 1: by steps, because if you try to do that in
12:37
Speaker 1: real life, you see the difficulty of trying to achieve
12:40
Speaker 1: I'm gonna jump to the third step or just take
12:42
Speaker 1: it to one step at the time, it's effort. At
12:45
Speaker 1: least you know you have a plan of action. You
12:47
Speaker 1: can do it again. You might be able to jump
12:49
Speaker 1: that to that third, but can you jump to the six?
12:52
Speaker 1: You know how you feeling that day, So that really
12:55
Speaker 1: is a really is is a safe way to look
12:57
Speaker 1: at the whole process. But now you I know your
13:00
Speaker 1: whole background is baking, But this seems like your philosophies
13:03
Speaker 1: can be applied in any business format. Correct, absolutely, absolutely, Yeah.
13:09
Speaker 1: Our baking our strategy and we always say yes, it's
13:13
Speaker 1: for baking because we're baker's right. So we've had many
13:16
Speaker 1: other businesses that we started trying to start before the
13:19
Speaker 1: baking business. That was just the one that stuck. And
13:22
Speaker 1: I think that was because of our extreme cashion for
13:24
Speaker 1: were food ease. So that was the only one that
13:30
Speaker 1: really sucked. And I guess that was our calling, that
13:32
Speaker 1: was our that was our assignment at that time. But
13:36
Speaker 1: our strategies, yes, can work in any business. And I
13:39
Speaker 1: always say this one banking business, this initial assignment is
13:42
Speaker 1: your mustard seed. This is the one that you're planting.
13:45
Speaker 1: You're nourishing and nurturing, and once it begins to grow
13:48
Speaker 1: and sprout, you're gonna start getting many branches coming off
13:52
Speaker 1: of that tree. And you can take that same business
13:54
Speaker 1: model that we're teaching you and apply to any other
13:57
Speaker 1: income stream, any other business that you're trying to start
14:00
Speaker 1: from this one baking this you know, you know, looking
14:02
Speaker 1: at twenty twenty was an amazing year emotionally, uh, watching
14:07
Speaker 1: people and friends that you know, worried about your own
14:10
Speaker 1: personal health because of COVID eighteen, the civil unrest brought
14:13
Speaker 1: on by the George Floyd situation. But we still had
14:16
Speaker 1: to eat, we still had to participate, and like I
14:18
Speaker 1: went out this past weekend and it was people are
14:21
Speaker 1: standing out the side and restaurant restaurant, you know, the
14:24
Speaker 1: favorite restaurants like uh that were just lined up. So
14:28
Speaker 1: it's like people out now, okay, but they weren't out
14:30
Speaker 1: last year. Okay, we locked out for two complete months
14:34
Speaker 1: and then all of a sudden, you have restrictions and
14:36
Speaker 1: curve side delivery. How was the baking industry affected by
14:40
Speaker 1: COVID eighteen. Oh it tremendously. I mean, it's sad enough
14:46
Speaker 1: to see so many of our I guess business besties
14:49
Speaker 1: or whatever I have to close down and shut down.
14:51
Speaker 1: Because when they initially said that everything has to close,
14:55
Speaker 1: everything has to shut down, you know, that's what people did. Um.
14:59
Speaker 1: But in my husband, we were like, okay, let's bread
15:01
Speaker 1: between the lines here for food. They didn't say we
15:04
Speaker 1: had to completely shut down. They said people couldn't come
15:07
Speaker 1: into our establishment. People wouldn't linger around. So we were like, okay,
15:11
Speaker 1: we got these bills to pay, these kids got to eat,
15:13
Speaker 1: all right, so we need to continue to run this
15:15
Speaker 1: business and make this money. Right. So we were like,
15:18
Speaker 1: all right, let's pivot back to the original business plan.
15:20
Speaker 1: We already had delivery in place. We already had thank god,
15:23
Speaker 1: you know, delivery vans and things like that. We just
15:25
Speaker 1: beat up our delivery and we implemented a curb side
15:29
Speaker 1: pickup program, quickly put that out there, started marketing that
15:33
Speaker 1: the Floodgates Open restaurant. I mean, people were calling from
15:36
Speaker 1: left and right because every other bakery shut down. They
15:39
Speaker 1: still had birthdays, they still had, you know, a certain
15:42
Speaker 1: events in their life that if nothing else, they wanted
15:45
Speaker 1: to make that event special. So we were there for
15:48
Speaker 1: them to deliver their cupcakes, to deliver their cakes a
15:51
Speaker 1: little personalized messages and that I mean, we got phone
15:55
Speaker 1: calls with people crying and tears because they were just
15:58
Speaker 1: excited to be able to celebrate something so special in
16:02
Speaker 1: a time like this. Yeah. Well, you know the interesting
16:05
Speaker 1: part about that whole You know, because if I have
16:07
Speaker 1: a younger my nephew, he has a barbecue staying in
16:10
Speaker 1: um Houston, Texas, Big six Barbecue, and because he had
16:14
Speaker 1: already signed up for you know, door Dash and Uber Eats,
16:17
Speaker 1: and so he was already on the technology forefront. But
16:21
Speaker 1: what I discovered is that a lot of our black businesses,
16:25
Speaker 1: African American businesses, was still traditional just walk in, pay cash,
16:30
Speaker 1: a credit card in that's was that the big awakening
16:34
Speaker 1: for a lot of African American restaurant businesses in is
16:38
Speaker 1: that they have to start using despite the fees that
16:41
Speaker 1: they have to use Uber Eats, they have to use
16:43
Speaker 1: door Dash. Yeah, a lot of a lot of people
16:46
Speaker 1: weren't able to make that transition or as like you
16:49
Speaker 1: said in one of your interviews, to wake up dumb,
16:53
Speaker 1: you know, and being able to reinvent themselves and a
16:56
Speaker 1: little different ideas and you know, just keep the world
16:59
Speaker 1: moving and don't forget that that that main goal that
17:02
Speaker 1: you're trying to trap. You know. Um, a lot of
17:04
Speaker 1: people have problems with that, and that's one of the
17:06
Speaker 1: main things that we deal with with trying to make
17:10
Speaker 1: people wake up dumb. You know, we take them from
17:12
Speaker 1: f and bring them back to egg and we start
17:14
Speaker 1: them all over again, because you never, you never, you
17:17
Speaker 1: can't throw those blueprint steps away. You always got to
17:20
Speaker 1: go back to him every time you get to the
17:22
Speaker 1: next level, ye go back. You know. Well, you know
17:25
Speaker 1: people a lot of people are frustrated by that because
17:26
Speaker 1: they wanted just they wanted to be the same dude.
17:29
Speaker 1: And when it's when it's they didn't start pointing fingers.
17:31
Speaker 1: That's uh, you know, I didn't expect that. I didn't
17:35
Speaker 1: play for that well, I don't know if I'm playing
17:36
Speaker 1: to wake up I don't. I love to think that
17:38
Speaker 1: I could wake up healthy every day. When I don't
17:40
Speaker 1: wake up without a cold or with the cold, then
17:43
Speaker 1: it affects my whole day. But I can't affect my
17:45
Speaker 1: business model and the business models you guys had in
17:48
Speaker 1: place for us store from Yeah, y'all, y'all was winning,
17:52
Speaker 1: y'all was doing it. Then I'll sudden y'all said that
17:54
Speaker 1: didn't work. Why you you it's again you You got
18:00
Speaker 1: kids to feed, you got visions, um, you see yourself
18:05
Speaker 1: somewhere in the near future. We have we have points
18:08
Speaker 1: that we have to hit right, this stuff down every day.
18:11
Speaker 1: Right we don't hit that mark, then we have to
18:14
Speaker 1: get back together, figure out something and get you a
18:16
Speaker 1: little huddle, make a boy there, and we keep on
18:19
Speaker 1: going and nothing, nothing stops us. Because the thing is
18:22
Speaker 1: ra sean. This thing it has to work, or has
18:25
Speaker 1: to work. Our dreams are so dog on being. I
18:29
Speaker 1: don't care what roadblocks come in our way. We're gonna
18:33
Speaker 1: figure out a way to go around it, over it,
18:34
Speaker 1: under it, through whatever the case may be. Because we
18:37
Speaker 1: have these dreams and they have to get done. So
18:39
Speaker 1: there's no time to sit and wallow in or make
18:42
Speaker 1: excuses like, oh my gosh, the world is crashing down
18:44
Speaker 1: around us. Guess what, Like you said, were still alive here,
18:48
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18:51
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18:53
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18:55
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19:24
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19:27
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19:31
Speaker 1: to the sky. They see treasure and pebbles, They see
19:34
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19:37
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19:47
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19:52
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20:00
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20:13
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20:45
Speaker 1: Welcome mile in the machines and you guys hosted are
20:50
Speaker 1: live training class for bakers every Thursday, you know, giving
20:54
Speaker 1: them secrets. Walk us through that step, Rob, what exactly
20:57
Speaker 1: is that Live Thursday sess you. Well, well, well, when
21:01
Speaker 1: when we first meet with you, you know, we tell
21:03
Speaker 1: you our story so that you can be comfortable with
21:06
Speaker 1: us and you can understand it. We come from the
21:07
Speaker 1: same place that you come from. You know, we've been
21:10
Speaker 1: through so much, We've seen so much, and there's nothing
21:14
Speaker 1: better than learning from somebody who has to experience, you know.
21:17
Speaker 1: For a lot of people, that's the only way to learn.
21:19
Speaker 1: You need a mentor, you know. So we start off
21:22
Speaker 1: with that and then we go back to letting everybody
21:25
Speaker 1: know that there are no secrets, right you know, there
21:28
Speaker 1: there really are no secrets. Is hard work, dedication, and
21:32
Speaker 1: and and getting over at home, stop avoiding the home,
21:35
Speaker 1: stop going around, you know. And we like to hold
21:38
Speaker 1: people accountable for what they do, and they love that,
21:40
Speaker 1: you know. We we make sure that they're on par
21:42
Speaker 1: we make sure that they're doing what they're supposed to.
21:44
Speaker 1: If they're skipping steps were on them. So a lot
21:47
Speaker 1: of people just need that accountability, you know. But going
21:51
Speaker 1: back to the basis is the main thing. Because we're
21:54
Speaker 1: dealing with a lot of people who are already in
21:55
Speaker 1: business and they believe that they have to know it all.
21:58
Speaker 1: They have the smarts and they're at a certain level,
22:01
Speaker 1: but they still can't get over their home because they
22:03
Speaker 1: fell to start from the beginning and realize that certain
22:08
Speaker 1: things they skip. You skip stuff, you cannot skip stuffs
22:11
Speaker 1: in this you know it will come back to haunt you.
22:14
Speaker 1: Sure you'll get to a certain point, but it will
22:17
Speaker 1: come back to haunt you. I'm talking to Robin jen Marsh.
22:20
Speaker 1: They live in the Philadelphia, Pennsylvania area, and they have
22:23
Speaker 1: a company called the Start, Small, Wind, Big Academy, and
22:26
Speaker 1: it teaches bakers of all ages that I'm very much
22:29
Speaker 1: aware of. It's a blueprint. And when you start talking
22:31
Speaker 1: about business, they're just saying baker's because you know, if
22:35
Speaker 1: you're a mechanic, you want to you want to talk
22:36
Speaker 1: from your strength. If you started talking about it, I'm
22:39
Speaker 1: gonna tell you how over the mechanics shop, people gonna go, well,
22:41
Speaker 1: you know about being a mechanic. But see, that's all
22:43
Speaker 1: they're just saying. You know, they say, hey, we're gonna
22:46
Speaker 1: tell you how to be successful as bakers, but quote unquote,
22:49
Speaker 1: we also tell you how to be successful as entrepreneurs.
22:52
Speaker 1: But you just sometimes you just can't jump out there
22:55
Speaker 1: and give yourself a title because people don't know what
22:58
Speaker 1: what are you referencing? What was your line of work?
23:01
Speaker 1: What level of expertise are you drawing it off? And
23:04
Speaker 1: so now you're teaching bakers. Now this used ras Sean
23:08
Speaker 1: McDonald's example. Like I said, I already shack. I can
23:11
Speaker 1: make me some good apple turnovers. I can make me
23:14
Speaker 1: some good purch coblent I can, I can, I can cheesecakes.
23:18
Speaker 1: I can't mess with your board with Cheesecakelee, you stopped
23:24
Speaker 1: talking to me. I hang up on you start talking
23:26
Speaker 1: about with me on cheesecake. Now you know how relationship
23:30
Speaker 1: gonna go south. You start messing my cheesecake. Now you see,
23:35
Speaker 1: I said, y'all, earl, I couldn't make no cupcakes. I
23:38
Speaker 1: told you all that I was very I was willing
23:41
Speaker 1: to confess the ignorance of cupcake. And you win. That's
23:44
Speaker 1: so easy. I keep believe you. That's stupid. That's all
23:47
Speaker 1: you say. Right there. I look at that little cupcake,
23:55
Speaker 1: because see, see, cupcakes get to me because you have
23:58
Speaker 1: so many different cupcakes that the big old jumbo cupcake
24:02
Speaker 1: and be huge and be flooring on. I can never
24:05
Speaker 1: make that one. I can swear to you I can.
24:07
Speaker 1: And then people tell me with Sean, you're filling it
24:09
Speaker 1: up too much. And then I'm trying to figure out
24:11
Speaker 1: how do I get my little cupcake to rise and
24:15
Speaker 1: then hold that that that that crown that don't look.
24:21
Speaker 1: That's where I'm at, Gin, that's what your boy can't do.
24:25
Speaker 1: I have tried. What am I doing wrong? I'm talking
24:28
Speaker 1: to Broth bro got wrong because she laughed. He got
24:33
Speaker 1: way too many talents. You do it, you can't do
24:42
Speaker 1: them all. I gotta do this because see, you know,
24:44
Speaker 1: because because you know the thing about is that I'm
24:47
Speaker 1: always one of these people that I enjoy life. That's
24:49
Speaker 1: just see. That's why I wanted to get you guys
24:51
Speaker 1: on not on the interview about your business starts some
24:54
Speaker 1: all win big academy, but about relationships. And I know
24:58
Speaker 1: that that's key. And the home environment is key to
25:02
Speaker 1: whether you're in business or not. What do you bring
25:05
Speaker 1: home if you're having a good dad business, or you
25:08
Speaker 1: bringing that good day at home or are you bringing
25:10
Speaker 1: a consistent personality at home. I had a bad day,
25:13
Speaker 1: I'm coming home feeling bad and putting that on top
25:16
Speaker 1: of the children, putting that on top of the wife
25:18
Speaker 1: and and then waking up the next day caring that
25:21
Speaker 1: same negative energy back out the door and to create confusion.
25:24
Speaker 1: And so the relationship power of what you have to
25:27
Speaker 1: talk about leads into banking credit, your customers, customer servers,
25:33
Speaker 1: and so you guys are dealing with people who may
25:36
Speaker 1: be in business or who have a home business. They're
25:39
Speaker 1: trying to expand beyond that, or never even thought about it.
25:42
Speaker 1: But just a great chelfs, a great pastry shelfs at
25:45
Speaker 1: their house and somebody has told them they got a good,
25:47
Speaker 1: great cookie recipe. Let's let's go to each level of
25:50
Speaker 1: that conversation. Let's go to the person who somebody has
25:53
Speaker 1: told them they know or the cookies are good. You
25:56
Speaker 1: need to stop giving them weight, you need to start selling.
25:59
Speaker 1: Let's talk about how do you communicate with that person.
26:03
Speaker 1: It's all about what are your goals? I always ask
26:06
Speaker 1: two questions on my interviews. I do one on one
26:09
Speaker 1: booking of strategy calls as well, So I always ask
26:13
Speaker 1: number one, why is this so important for you right now?
26:17
Speaker 1: What does this mean? What is getting this business up
26:19
Speaker 1: and running mean to you? Number one? And I don't
26:21
Speaker 1: want to hear nothing about oh, people saying my cookies
26:24
Speaker 1: taste good, I should sell them, or oh I just
26:26
Speaker 1: love the way people, you know, dance when they taste
26:28
Speaker 1: my cookie. What does this mean to you, to your family,
26:33
Speaker 1: to your life, right? What kind of legacies you're trying
26:35
Speaker 1: to leave? A number two? What if it doesn't go well?
26:38
Speaker 1: What if it doesn't pan out right? And then I
26:42
Speaker 1: want to hear that person say, because I know that
26:44
Speaker 1: they're serious, I want to hear that person say, well,
26:47
Speaker 1: that's that's not an option. So it's not an option. Gin,
26:49
Speaker 1: I'm not even thinking about that. That's what I want
26:51
Speaker 1: to hear from that person because now I know I
26:54
Speaker 1: can take my time with them, and I can put
26:57
Speaker 1: my all incident and work hard on their business as well,
26:59
Speaker 1: because because I know that they're going to go all
27:02
Speaker 1: the way through, versus the person who is just doing
27:05
Speaker 1: it because someone told them, oh, your cookies are great.
27:08
Speaker 1: You know, they a huge difference between that CEO, that
27:12
Speaker 1: business owner mindset versus just you know, an entrepreneur mindset.
27:16
Speaker 1: It's a difference. Well, you know, the COVID has really
27:19
Speaker 1: changed online business because people now will order immediately, you know,
27:24
Speaker 1: and so that's when you get into the dry eyes
27:27
Speaker 1: the ship. Who's your primary shipper? How do you build
27:29
Speaker 1: the cost into your overall pricing? Now we we just
27:34
Speaker 1: talked about the person who has the great idea. Like
27:36
Speaker 1: you said, people dance when they eat their little pie. Girl,
27:40
Speaker 1: you need to Lord, that's a good, good, good pie
27:43
Speaker 1: right there. Now we've got a person who has the business.
27:46
Speaker 1: You know, they you know, they were hit by COVID
27:49
Speaker 1: and they trying to get a business loan or they're
27:52
Speaker 1: trying to do a financial model. Let's talk about that person.
27:55
Speaker 1: How do you communicate with that person? There? Yes, where
28:00
Speaker 1: I mean we we we go right back to you know,
28:03
Speaker 1: the name of the course, start small and went big,
28:05
Speaker 1: you know um for people in that situation. You can't
28:09
Speaker 1: start off a bit, you know, and there's nothing wrong
28:11
Speaker 1: with starting off small. We let people learn at all
28:13
Speaker 1: the time, because that's how we started. You start off
28:16
Speaker 1: what you got. If you're unting to make it work,
28:19
Speaker 1: you start off with what you got. Start off small,
28:21
Speaker 1: you start selling you know, here and there, you get
28:24
Speaker 1: your product out there. That's the main point. Because the
28:27
Speaker 1: money will come. We always gonna know the money will
28:29
Speaker 1: come later on. But the most important thing is to
28:32
Speaker 1: perfect your skills right now? Are you able to be
28:35
Speaker 1: a salesperson? You know, that's also important. If you can't
28:38
Speaker 1: sell your product, what good is it? So we we
28:41
Speaker 1: we teach people the skills that they need on the
28:43
Speaker 1: back and in the beginning, so so when they do
28:46
Speaker 1: get the money or acquired whatever way it takes them too,
28:49
Speaker 1: they'll be ready for that. So there's always something to do.
28:52
Speaker 1: There's never no reason to stand still. And that's that's
28:55
Speaker 1: very important. Just because you don't have the money does
28:58
Speaker 1: not mean that you can't do the rest of the
29:00
Speaker 1: league work. And there's a lot you know that absolutely.
29:03
Speaker 1: I think that the number one problem that people have
29:05
Speaker 1: in business. And I had it too because I I
29:07
Speaker 1: opened the Common Club and thedn't have a business plan nowhere.
29:10
Speaker 1: I just don't here, I'll sell this ticket. I didn't
29:12
Speaker 1: know about taxes. I didn't know about the liquor tax.
29:14
Speaker 1: You know, I just I just saw ten dollars and
29:16
Speaker 1: then realized what all came out of that ten dollars.
29:19
Speaker 1: You know, employment and hiring people come out of that
29:23
Speaker 1: ten dollars. Taxes. You gotta pay admission taxes for the
29:26
Speaker 1: tickets I sold the door, the liquor sales came out
29:29
Speaker 1: of that ten dollars kept getting smaller and smaller and
29:32
Speaker 1: then and that's what that's what we see. We just
29:34
Speaker 1: see that that that that dollar amount. So when you
29:38
Speaker 1: when you when you were talking, because you have a
29:40
Speaker 1: number of successful e books are selling on I think
29:42
Speaker 1: like a CEO Baker's Edition and things like that, with
29:45
Speaker 1: these books available or they're available on Amazon worth these
29:48
Speaker 1: are e books available right now. No, they're on our website,
29:52
Speaker 1: um uh droving jan Mars dot com um and you
29:55
Speaker 1: can also get to that from our instagram too. And
29:58
Speaker 1: so the e book is a layer out, it's a
30:00
Speaker 1: blueprint written for you, and we put tons of examples
30:04
Speaker 1: in there because you know, real life examples, because we're
30:06
Speaker 1: not just the people you know who are just going
30:08
Speaker 1: to give you business jargon. You know business names, um,
30:12
Speaker 1: you know market analysis and things like that that goes
30:15
Speaker 1: off for over people's heads, right, we really want to
30:18
Speaker 1: break this thing down for you. For that person who've
30:22
Speaker 1: never seen business, who's never been a part of business.
30:24
Speaker 1: And that's a lot of our people, that's a lot
30:26
Speaker 1: of African Americans that we have this knack and talent,
30:30
Speaker 1: right and we're born with these gifts, we can cook,
30:32
Speaker 1: we can big, we can so we can do all
30:34
Speaker 1: of these things. But there's no um. There was no
30:39
Speaker 1: visual for them to see the business plan, to see
30:43
Speaker 1: the business structure and layout. So they don't know these terms,
30:48
Speaker 1: but they do know when somebody's saying, listen, you're you
30:51
Speaker 1: have an eight inch poundcake, double layer frosting, right, and
30:54
Speaker 1: you want selling it for And you think you oh,
30:57
Speaker 1: you're getting ten orders. No, you're getting ten orders a
31:00
Speaker 1: day because you're selling it for twenty five. So let's
31:03
Speaker 1: the same down and get this thing so for fifty
31:05
Speaker 1: dollars to your profit to move to the next level, right.
31:09
Speaker 1: You know, it's just things like that that we make
31:12
Speaker 1: it as fun as possible, as easy as possible. But
31:15
Speaker 1: the point is we're trying to teach our people, you know,
31:19
Speaker 1: business something that we didn't grow up saying. But those
31:21
Speaker 1: of Gin and Robber. When you just said that about
31:24
Speaker 1: the twenty five dollar cake, just as an example, that's
31:26
Speaker 1: the big fear, you know, you know, I will people
31:30
Speaker 1: buy thirty dollar cake When they buy thirty five it's
31:33
Speaker 1: your value and also what's your business model, you know,
31:36
Speaker 1: and how you promoted, because that's really the key because
31:38
Speaker 1: people are at a break even business right there because
31:41
Speaker 1: they don't know how to price. They don't look at
31:45
Speaker 1: what their competitors are selling. That's also smart to see
31:47
Speaker 1: what your competitors are selling. That cake care that don't know,
31:49
Speaker 1: add that that croissant or that cupcake at and so
31:53
Speaker 1: you know how to go about looking at it from
31:56
Speaker 1: a long term perspective, because when I look at when
31:59
Speaker 1: when I look at trying to talk to entrepreneurs, I
32:01
Speaker 1: try to talk to them from a from a natural standpoint.
32:04
Speaker 1: You said something very key to me. I hate reading
32:07
Speaker 1: motivational books when people are not successful. When people write
32:10
Speaker 1: there's a lot of people write books like that. They're
32:12
Speaker 1: not successful. They write they motivate you. I don't know
32:14
Speaker 1: where they motivate you from where? You know you have
32:18
Speaker 1: money in the bank. You know they got financial what
32:21
Speaker 1: do you say you know? And so that's what I recommended.
32:24
Speaker 1: You guys are coming from a point a reality. This
32:27
Speaker 1: is what you guys have been successful as a living.
32:30
Speaker 1: Now you went online to show other people a point
32:33
Speaker 1: of reference. You're not when you like we we joke
32:35
Speaker 1: about the baking, we joke about the cupcake. But this
32:38
Speaker 1: is what you do okay, and so that is not
32:41
Speaker 1: what I do. If I come on here talk about
32:42
Speaker 1: how I would tell you how to make a good bakery.
32:44
Speaker 1: Now people might listen to him because of Rushane McDonald,
32:47
Speaker 1: but I advise you listen to Robert Jen's that you know.
32:52
Speaker 1: I'll tell you a good story or what you should do,
32:55
Speaker 1: and how much that cupca should cost and how pretty
32:58
Speaker 1: look and some decorations. But the manufacturing where to go
33:01
Speaker 1: get it? What our what type you needed? What type
33:04
Speaker 1: you need to make sure you get your that in
33:06
Speaker 1: the in the in the shelf so you can get
33:07
Speaker 1: rid of it and get it. So how many you
33:09
Speaker 1: should make pride to open your door? That is not me?
33:13
Speaker 1: And there are people out there selling uh. I always
33:16
Speaker 1: talk Willy fool food tickets. I would like call foodish tickets.
33:20
Speaker 1: You guys are the real deal. Robert gen Morris. I'm
33:23
Speaker 1: so happy to bring you on the show because I
33:25
Speaker 1: like reality. And what I want to do is I
33:28
Speaker 1: want to make sure I promote you because I would
33:30
Speaker 1: do a weekly newsletter, and I want to make sure
33:32
Speaker 1: I promote that in my newsletter, so we can encourage
33:34
Speaker 1: people to go to your Thursday live sessions and start
33:37
Speaker 1: just listening and listening and start building your brand because
33:41
Speaker 1: that's what money making conversation is all about. Thank you.
33:43
Speaker 1: We appreciate that so much. It's so important for us
33:46
Speaker 1: to get this out here because like I said, we
33:49
Speaker 1: as a people are amazing, okay, and it's not enough
33:54
Speaker 1: anymore to keep our greatness a well kept secret as
33:59
Speaker 1: a hustle. Right hey, I'm done with that side hustling.
34:03
Speaker 1: We are out here. We have to just rebuild this
34:05
Speaker 1: economic community within ourselves and rebuild everything. And you know,
34:10
Speaker 1: um black Wall Street, let's get this back up and
34:12
Speaker 1: running right within our own communities. And that's what we're
34:15
Speaker 1: here to do. We're here. We've lost so many businesses,
34:18
Speaker 1: black owned businesses, all businesses, but we're here to help
34:21
Speaker 1: them rebuild these businesses on this community, in these communities.
34:25
Speaker 1: So that's what we're passionate about. An aragon, it feels good.
34:28
Speaker 1: You look good. You look good like you know, you know,
34:31
Speaker 1: ugly on the t V. I say we need to
34:33
Speaker 1: do this audio. Why but y'all look good. Your teeth white,
34:36
Speaker 1: that's all good side. And you know, you know, ain't
34:39
Speaker 1: no teeth missing, and there's no crooked teeth, you know,
34:42
Speaker 1: y'all look at successful. Let'say, y'all cash you ain'tybody sweating.
34:45
Speaker 1: That's all good. But I just want to appreciate you
34:48
Speaker 1: all taking the time to come on my show and
34:49
Speaker 1: talk about your academy. And my job is now to
34:52
Speaker 1: promote what you're doing get the word out. So send
34:55
Speaker 1: us some banners so we can get the word out
34:56
Speaker 1: about your academy. I definitely want to promote your online
34:59
Speaker 1: books that been so successful in the paths are currently
35:01
Speaker 1: selling and drive people to your website. Thank you, robbing
35:04
Speaker 1: Jen Morris. Straight out of Philadelphia. It got straight out
35:07
Speaker 1: of compt straight out of appreciate. If you want to
35:13
Speaker 1: hear see any money Making Conversation interviews, please go to
35:16
Speaker 1: money Making Conversation dot com. I'm with Sean McDonald. I
35:19
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