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MBN On The Road: CAR Management Briefing Seminars '26 - Car Prices

On June 15–17, 2026, MBN was on the road in Ypsilanti, Michigan (with the final day at CAR’s Ann Arbor office). The presentation examines vehicle affordability from the consumer perspective, noting that average new-vehicle transaction prices have nearly doubled from about $24,000 in 2002 to more than $47,000 in 2025. However, when adjusted for purchasing power and vehicle improvements, the increase is less pronounced, while consumers continue to view high prices as the primary reason they consider it a bad time to buy a new vehicle. The presentation also highlights how today’s vehicles are…

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