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892: Why Do Companies Stick With Their Mistakes? by Seth Godin

Seth Godin talks about why companies stick with their mistakes Episode 892: Why Do Companies Stick With Their Mistakes? by Seth Godin Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo…

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