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Google Will Take All Your Money… If You Scale Like This | Vi Wickam
Abi Asija interviews Vi Wickam, founder of a boutique digital marketing agency, about scaling a performance-based business while being constrained by founder time, rising competition, and rapid changes in SEO, PPC, and AI-driven search. From running a $500k to $750k agency to targeting $1.5 million, Vi breaks down what is actually limiting growth and what most agencies get wrong.Key takeaway: If you are lazy with Google Ads, Google will take all your money and give you nothing in return.Vi explains how his agency operates on a performance-based model, where he is only paid more when his…
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