112 - What the Data Says Your Clients Are Actually Doing
Your clients haven't left the industry. But they have changed. Since mid-March, there's been a measurable shift in how salon clients are spending and this episode explains exactly what is happening. In this episode, we cover: • Why last-minute bookings are harder to fill and what the data says about it • The three economic shocks that caused clients to snap their wallets shut (and how they slowly open again) • Key stats: 74% of Australians have changed their shopping behaviour, and 87% are now budgeting for beauty treatments as planned spend, not impulse • Why this is not a "budget client"…
The skinny
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