The Heat Pump He Talked Himself Into Loving

The Human Diagnostic · Aug 8, 2026 · 22m

A man in Kingfisher, six weeks after he had bought a system he had been on the fence about, told me he was so glad he had gone with that one. He said the other quote had been a mistake. He said the brand he had not chosen was actually known for problems, which was something he had not mentioned during the decision. I asked him where he had read that. He could not remember exactly. He said he had seen something. I want to talk about that today. About what minds do after they have spent money on something. Leon Festinger introduced cognitive dissonance theory in 1957, in a book of that title…