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Premium Episode: "Neurogiving:The Science of Donor Decision-Making". Meet the Author, Cherian Koshy.
I would love to hear your thoughts on this episode. Please send me a text...This episode, I sit down with Cherian Koshy, author of Neurogiving: The Science of Donor Decision-Making — a book that achieved something almost unheard of in the nonprofit sector by landing on the USA Today Bestseller List just one day after release.But this conversation isn’t about accolades. It’s about understanding what’s really happening in a donor’s brain — and why so many “best practices” in fundraising work sometimes… and fail other times.Cherian draws on nearly three decades of fundraising experience and more…
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