I never coached my team. Now I lose sleep if i miss a session | EP29 | Brett James

I Used To Be Crap At Sales · Sep 9, 2026 · 1h 11m

Most sales leaders think they're coaching their team. A lot of them are managing it and calling it coaching.In this episode, Brett James sits with Mark Ackers to talk about the sales coaching techniques he runs every week and the difference between coaching and managing a sales team - call playback, specific-segment role play, asking questions instead of giving answers, and where the line sits between coaching a deal and hero managing it. He's also honest about what that intensity has cost the people who worked for him, and about the cancer diagnosis that changed how he leads.📥 Download the…