Cigarettes Are Cool Again and Health Advocates are Worried
Cigarettes are cool again…especially with GenZ. Despite decades of anti-smoking campaigns, you’re likely to see more young people smoking in films, at bars, on street corners, and in social media feeds. Researchers tie the trend to Y2K nostalgia, soft nihilism, and a turn away from “clean girl” wellness culture. Actual youth smoking rates are still at historic lows, but we’ll explore how glamorization complicates the public health conversation around nicotine. Guests: Pamela Ling, professor of medicine, UCSF; Ling studies the tobacco industry marketing strategies targeting young adults, women…
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