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Bitcoin Sunk Cost Bias: When Holding Becomes the Bias

Bitcoin’s rally was real.But once a trade moves against you, the decision can quietly shift from analysis to sunk-cost pressure.“I’ve already held this far.”“I’ll wait until I get back to even.”That is where entry price, past conviction, and accumulated loss can start influencing the next decision more than current evidence.In this episode, we break down how Narrative Defense can evolve into the Sunk Cost Effect — and why the best question may be:Would you still choose this exact exposure if you were starting from cash today?Your entry price affects your P&L.It does not become a market…

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