Latest / The Steve Harvey Morning Show / Rushion Interviews Lamar Tyler about Earvin "MagicRushion Interviews Lamar Tyler about Earvin "Magic" Johnson speaking with entrepreneurs in Atlanta for the TSP Live Event!

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Rushion Interviews Lamar Tyler about Earvin "MagicRushion Interviews Lamar Tyler about Earvin "Magic" Johnson speaking with entrepreneurs in Atlanta for the TSP Live Event! · The Steve Harvey Morning Show

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Speaker 1: Working to Money Making Conversations Masterclass. I am your host
0:02
Speaker 1: with Sean McDonald. I recognized that we all have different
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Speaker 1: definitions of success. For you, it may be the size
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Speaker 1: of your paycheck. Mine is inspiring people to accomplish their
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Speaker 1: goals and live their very best life. It's time to
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Speaker 1: stop reading other people's success stores and start writing your own.
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Speaker 1: People always talk about their purpose or gifts. If you
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Speaker 1: have a gift, leave with your gifts and don't let
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Speaker 1: your friends, family, or coworkers stop you from planning or
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Speaker 1: living your dream. My guests, it is Lamar Taylor. He's
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Speaker 1: the CEO and founder of Tyler New Media, one of
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Speaker 1: the fastest growing profit companies in America, the parent company
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Speaker 1: of celebrated digital brands like Traffic Sales and Profit TSP,
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Speaker 1: America's premier learning community for purpose driven African American businesses
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Speaker 1: and entrepreneurs, and Black and Married with Kids dot com,
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Speaker 1: the largest independent African American marriage and parenting site on
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Speaker 1: the web. Lamar tries to guide families and entrepreneurs to
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Speaker 1: discover their true purpose and legacy. Please Working to Money
0:56
Speaker 1: Making Conversations Masterclass the one and only Lamar Taylor. Thank
1:00
Speaker 1: you had me on apologize. I apologize with that for that,
1:04
Speaker 1: so Tyler and did put the A in there. Mar Tyler,
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Speaker 1: thank you you're coming on the show. Ain't no problem again.
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Speaker 1: It's excited to be here. So you're you're Atlantin native.
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Speaker 1: I know your business is based in Atlanta. No, I'm
1:18
Speaker 1: originally from Maryland, Prince George's County. So you if not
1:22
Speaker 1: already my dn vieven Akola won't pick up during the interview.
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Speaker 1: You know there that that's called the Black Beverly Hills
1:28
Speaker 1: out there on the East coast the last time I checked.
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Speaker 1: So you know you you come from high Cock Cotton,
1:33
Speaker 1: as they said, the South. What you just just for
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Speaker 1: grants what you feel everybody on the community that you
1:40
Speaker 1: came out of it and why it has that upper
1:42
Speaker 1: remobile reputation on the East coast. You know, I tell
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Speaker 1: people that, um, the DMV right DC Maryland area in
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Speaker 1: Pitch George County specifically, it actually feels a lot like Atlanta.
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Speaker 1: And when when I was looking, I was looking for
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Speaker 1: some way to move, I wanted to move to the South.
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Speaker 1: It was it wasn't a lot of places actually could
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Speaker 1: move too. Because I was kind of conditioned to being
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Speaker 1: around my people, right, and being around success and in
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Speaker 1: that one community you got you know, you got poverty,
2:06
Speaker 1: but you got middle class, got upper class. And in
2:09
Speaker 1: any you know, restaurant, you go to any shopping center,
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Speaker 1: any store, it wouldn't be surprised to see other people
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Speaker 1: that look like you. And I feel like Atlanta has
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Speaker 1: that that that same feeling the monkey um. But but
2:20
Speaker 1: what I realized is that to me, the difference between
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Speaker 1: the two is where in the DMV UM a lot
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Speaker 1: of money there, right, And there's a lot of people
2:29
Speaker 1: in our community making a lot of money, but a
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Speaker 1: lot of it is corporate money. A lot of it
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Speaker 1: is government based money and government contracts and things like that.
2:35
Speaker 1: In Atlanta, it's the same type of money, but a
2:38
Speaker 1: lot of us feel through entrepreneurship, which is exciting to me.
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Speaker 1: What entrepreneurship which is really really exciting. It's really really
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Speaker 1: exciting to what we're trying to do here for your
2:46
Speaker 1: base and your brand, because you're coming on this show
2:48
Speaker 1: marketing and branding, you know, and you've branded a lot
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Speaker 1: of success things. And when I when I bring guests
2:53
Speaker 1: on the show, I try to get them to share summer,
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Speaker 1: their their tips, you know, about marketing in branding. Now,
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Speaker 1: you have an event coming up, uh believe it the
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Speaker 1: next weekend. Tell us about that event and what celebrity
3:04
Speaker 1: are you bringing in? Sure, we have an event called
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Speaker 1: t SP Live right uh through our brand, Traffic, Sales
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Speaker 1: and Profit Uh June in Alpharetta at the Alvaline Hotel
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Speaker 1: and Alpharetta and we're bringing in Magic Johnson as the keynote.
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Speaker 1: And you know the thing for this conference clus is
3:20
Speaker 1: following the money and we're really all about pushing black
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Speaker 1: entrepreneurs to get out of side gigs, side hustle mentality
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Speaker 1: and say, hey, you know, we gotta build enterprises and
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Speaker 1: not just you know, solo opreneurships, not unseen black businesses
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Speaker 1: and solopreneurs, but how can we build enterprises that we
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Speaker 1: can grow scale and exit? Right? That that an exit
3:40
Speaker 1: part is uh is key right, grow scale and exit
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Speaker 1: and you know, create employment in our communities, funnel money
3:45
Speaker 1: into our communities and just growing scale. And we want
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Speaker 1: Magic Irban Magic Johnson come and have that conversation with us. Well,
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Speaker 1: it's important that you but we'll rob Magic Johnson because
3:55
Speaker 1: he is an entrepreneur, because he is a name, which
3:57
Speaker 1: because you're kind of getting both with him. You get
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Speaker 1: that entrepreneur the world spirit. You're getting a dreamer, you
4:02
Speaker 1: know what I'm saying. And he and and Magic come
4:04
Speaker 1: from humble beginnings. By the way, if you don't really
4:06
Speaker 1: know his background, straight out of Michigan. Uh his dad
4:09
Speaker 1: with manual labor and h but he had to give
4:12
Speaker 1: to play basketball and then he had the personality. I
4:14
Speaker 1: always tell people this about Magic Johnson. If he wasn't
4:16
Speaker 1: a famous basketball player, he would be a successful entrepreneur
4:19
Speaker 1: because that's all he wanted to be all his life.
4:22
Speaker 1: And so when you go through your little list of
4:24
Speaker 1: who you want to bring to your event, why Magic Johnson? Well,
4:28
Speaker 1: it was the combination to all those things you said,
4:30
Speaker 1: Because it's a lot of times we look at people
4:32
Speaker 1: and maybe celebrities when I say, are they really hardcore entrepreneurs?
4:36
Speaker 1: And you know, they could be someone with a brand
4:38
Speaker 1: and somebody um you know, connects them with something to
4:41
Speaker 1: make more money from. But like you said, I feel
4:43
Speaker 1: like Magic Johnson isn't entrepreneur. He's a dream He thinks big,
4:47
Speaker 1: and that's we want to really encourage people in the
4:49
Speaker 1: audience it is to be live to do like think big,
4:51
Speaker 1: and think larger than a lot of times what we
4:54
Speaker 1: currently do, and so many times, so many of us,
4:57
Speaker 1: maybe first generation entrepreneurs, we may not have grown up
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Speaker 1: around entrepreneurship, so we might need somebody to stretch what
5:03
Speaker 1: we actually think it's possible for ourselves. And that's why
5:05
Speaker 1: we picked them to come in and have that conversation.
5:07
Speaker 1: I'm speaking with Lamar Tyler, who's the CEO and co
5:09
Speaker 1: founder Tyler New Media and the company we're talking about
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Speaker 1: right now, Traffic, Sales and Profit, which is TSP. Basically,
5:17
Speaker 1: when you say America's premier learning community for purfoset driven
5:20
Speaker 1: African American business and entrepreneur that's a mouthful, but can
5:24
Speaker 1: you break it down to the common folk? Yeah, So,
5:27
Speaker 1: so what we're about I like that too. What we're
5:30
Speaker 1: about is we're about uplifting our community, right, Black entrepreneurs
5:36
Speaker 1: uh specifically and say hey, you know, we want to build,
5:37
Speaker 1: like I said, not just side hustles, but actual businesses
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Speaker 1: that can employ people in our communities. Because I always say,
5:44
Speaker 1: you know, we have large unemployment in the Black community personally,
5:47
Speaker 1: I think one of the main reasons is because we
5:48
Speaker 1: don't employ people, and I think most people when they
5:51
Speaker 1: hire people, they hire people like them, right they look
5:53
Speaker 1: like them. So we need to hire and employ more people.
5:56
Speaker 1: And right now, black folks are starting companies faster and
6:00
Speaker 1: more than any other group. But we need to make
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Speaker 1: sure again we're going companies that actually can grow in
6:04
Speaker 1: scale and get beyond it. So when we talk about
6:06
Speaker 1: purpose Driffin entrepreneurs, we're trying to find people to say, hey,
6:10
Speaker 1: you know what, I know that there's something bigger than
6:12
Speaker 1: I want to do for me, for my business, for
6:14
Speaker 1: my family. I know I want to leave the legacy
6:16
Speaker 1: beyond what I do. Um you know, I know that, Hey,
6:19
Speaker 1: you know, when I create something, I'm not just prating
6:21
Speaker 1: it for me and my kids, but I want to
6:22
Speaker 1: create it for my kids, kids, kids. And again, looking
6:25
Speaker 1: at the entrepreneurship, it is the way for us to
6:26
Speaker 1: close the economic wealf gap, for a way for us
6:29
Speaker 1: to gain economic power so we can change some of
6:31
Speaker 1: the leveraging things that you know, just deportionately happened in
6:35
Speaker 1: the African American community. When I talk to you, Lamar,
6:37
Speaker 1: you know, everybody has a vision, which is awesome. And
6:39
Speaker 1: sometimes I've created this show so everybody can have a voice.
6:43
Speaker 1: You know, you know I was I was going, how
6:45
Speaker 1: can I talk to people? How can they just give?
6:47
Speaker 1: Because you're the new stars entrepreneurs or the new stars
6:49
Speaker 1: of the black community. It's true and and so we
6:52
Speaker 1: can we can put that celebrity tag on it. But
6:54
Speaker 1: with social media and being able to tell your story
6:57
Speaker 1: and control your narrative, you guys are the new stars.
7:00
Speaker 1: Did you hear something like up in Stone cresh Geargea
7:02
Speaker 1: the New Black Wall Street, which is which is basically
7:06
Speaker 1: a mall for up and common entrepreneurs or established entrepreneurs.
7:11
Speaker 1: What is what you're doing in your platform different from
7:15
Speaker 1: what they're doing at their platform? Well, um, you know,
7:19
Speaker 1: not specifically you know about that one per se, right,
7:22
Speaker 1: but a lot of what people are being told online, um,
7:26
Speaker 1: and there's a lot a lot of these conversations about
7:28
Speaker 1: you know, so I suppose other new rock stars happening
7:30
Speaker 1: online through social media, but a lot of times when
7:32
Speaker 1: people are being taught and trained through social media, it's
7:35
Speaker 1: more about hustle than it is about business, and it's
7:37
Speaker 1: about hey, I can make this like quick money, right,
7:39
Speaker 1: How I can you know, do something real fast and
7:41
Speaker 1: flip this and flip that. But we're trying to tell folks,
7:44
Speaker 1: you need to build something that's sustainable. You need to
7:46
Speaker 1: build something so that guess what it works when you don't.
7:49
Speaker 1: In order to do that, we need systems around it,
7:51
Speaker 1: We need processes around it, we need people around it.
7:53
Speaker 1: Those are team and staff that we might need to
7:56
Speaker 1: be able to implement and do things better than we can.
7:58
Speaker 1: And too many times when we don't have these different
8:01
Speaker 1: pieces of the puzzle together, then we get caught. We
8:03
Speaker 1: get caught into something that may make money right away,
8:06
Speaker 1: and maybe you know we're doing good, but it's a
8:08
Speaker 1: few things people don't understand. If I'm going to it
8:10
Speaker 1: for a second, one of those. One of those things
8:12
Speaker 1: that people don't understand is a lot of new entrepreneurs
8:15
Speaker 1: that are first coming in. When we talked to him,
8:17
Speaker 1: we say, hey, what's your goal. How much money you
8:19
Speaker 1: want to make in the business. They said, well, my
8:21
Speaker 1: goal is to get to six figures. I want a
8:22
Speaker 1: six figure business. We tell folks, well, if the business
8:25
Speaker 1: gets just the six figures, which is a hundred thousand
8:27
Speaker 1: dollars a year by the time you take out expenses,
8:30
Speaker 1: if you've got a product business by the time you
8:32
Speaker 1: take out your cost, the good soul with a service business. Right. Uh,
8:35
Speaker 1: if you've got other people or other processes of vantage,
8:38
Speaker 1: you gotta pay. Many people at the end of the
8:40
Speaker 1: yeard will actually bring home less money than they did
8:42
Speaker 1: when they work for somebody else. And what they've essentially
8:45
Speaker 1: done is replaced the old job with a new job.
8:47
Speaker 1: But guess what, the new job oftentimes doesn't have vacation
8:51
Speaker 1: because you're not able to take time off because when
8:53
Speaker 1: you start working, the business stops working. The new job
8:56
Speaker 1: doesn't have benefits a lot of times of benefits like
8:58
Speaker 1: the old job does. The new job doesn't pay you.
9:01
Speaker 1: Because there's a lot of entrepreneurs that's still right, the
9:03
Speaker 1: business doesn't pay them. So again, it's not just about
9:06
Speaker 1: making money. It's about being able to grow scale and
9:09
Speaker 1: make enough money so you can uh provide for yourself
9:12
Speaker 1: for your community as well, and being able to again
9:15
Speaker 1: create systems, process and pieces around the business so that
9:18
Speaker 1: you have a full operational enterprise. We'll be right back
9:21
Speaker 1: with more Money Making Conversations Masterclass with Rashan McDonald. Now,
9:27
Speaker 1: let's return to Money Making Conversations Masterclass with Rashan McDonald. Now,
9:33
Speaker 1: when I was when I was doing my research, it
9:35
Speaker 1: was saying how many do you have a set number
9:38
Speaker 1: of members you know under a TSP or how do
9:41
Speaker 1: you are are is that I wouldn't call them fan
9:44
Speaker 1: club members. I'm assuming them call them members and how
9:47
Speaker 1: and where do they get out of being a member? Sure?
9:50
Speaker 1: So we have a free community on Facebook traffic, sales
9:53
Speaker 1: and profit. It's a Facebook groups, a Facebook group yet
9:59
Speaker 1: right forty people. And then besides that, we do have
10:03
Speaker 1: some actual programs inside of the community. We have a
10:05
Speaker 1: monthly membership excuse me, a monthly membership um that has
10:09
Speaker 1: a right around a thousand people in it, where you know,
10:12
Speaker 1: it's courses and trainees on demand. Around traffic, that's you know,
10:15
Speaker 1: getting leads and more people in front of your offers
10:18
Speaker 1: around uh conversions, which is getting more sales. How can
10:20
Speaker 1: I get people to me and see my website, see
10:23
Speaker 1: what I'm offering and selling and then get them to
10:25
Speaker 1: buy more? How can I increase the amount of profit
10:27
Speaker 1: in my business? So I called it like a Netflix
10:28
Speaker 1: with black entrepreneurs, where it's courses, it's information, is resources
10:32
Speaker 1: as templates, it's checklist for you to get what you need,
10:35
Speaker 1: study at your own pace and kind of move on.
10:37
Speaker 1: And then beyond that, We have a Group Mastermind, which
10:40
Speaker 1: is basically a twelve month coaching program. We have two
10:43
Speaker 1: companies and that that go through the year with us.
10:45
Speaker 1: We have UM coaches right to work with from on
10:47
Speaker 1: a monthly basis. That separating the teams where we get
10:51
Speaker 1: businesses together the same size and growth stage and then
10:54
Speaker 1: that are kind of like in the same niche and
10:56
Speaker 1: they have UH calls together every month. They get UM
11:00
Speaker 1: coach every month. That kind of goes with them. You
11:02
Speaker 1: do Coolly events here in Atlanta, and they're all across
11:04
Speaker 1: the country California to New York and Florida and everywhere
11:06
Speaker 1: in between, but they come out to Atlanta once a
11:09
Speaker 1: quarter and we work with them. So no matter what
11:11
Speaker 1: stage people are at, right, it's some and sometimes you
11:14
Speaker 1: know this. In order to be success, you have the
11:16
Speaker 1: best something, whether you want to invest time, you've best
11:18
Speaker 1: money or both. Right, we have ways we can meet
11:20
Speaker 1: people a where they're at so we can help be successful.
11:23
Speaker 1: You're good talk or not, Lamar, You've been told push
11:28
Speaker 1: magic Yall's not the way to take over that mine.
11:29
Speaker 1: I tell you magic can talk talk like Lamar Tyler.
11:33
Speaker 1: Now I'll just let you know you always find these leaders,
11:35
Speaker 1: you find out why they're successful. One communications number one.
11:39
Speaker 1: Being able to create relationships is number two, and then consistency.
11:43
Speaker 1: I always say those are the three things you you.
11:45
Speaker 1: You gotta be able to communicate, you gotta have the
11:47
Speaker 1: relationships to be able to build on your communication, and
11:50
Speaker 1: you gotta be consistent. Basically, what I'm saying there is
11:52
Speaker 1: that when people ask you for something, you can deliver,
11:55
Speaker 1: and when you deliver, it's not I'll get back with
11:58
Speaker 1: you deliver. They ask you said you gotta problem. You
12:01
Speaker 1: say you got a hamburgers. You put a hamburger on
12:03
Speaker 1: that stand when he come in to ask for it.
12:05
Speaker 1: And so many people make that mistake because, like you said,
12:08
Speaker 1: I want to make six figures. I don't know what
12:09
Speaker 1: that means, because like I said, you know, and I
12:11
Speaker 1: could go over back to my personal store. I remember
12:13
Speaker 1: NAT they need to. I opened up very successful comedy
12:16
Speaker 1: club in Houston, Texas called Hip Hop Comedy Stuff, got
12:19
Speaker 1: in business with a with a partner. Knew nothing about him,
12:22
Speaker 1: so I didn't even have a business plan, opened the
12:25
Speaker 1: door with charging ten dollars, and then really then suddenly
12:28
Speaker 1: the state of Texas showed up, Okay, we need six
12:30
Speaker 1: percent of that ten dollars okay, and then uh that
12:34
Speaker 1: I was serving liquor and then look a man came
12:37
Speaker 1: and said, look, we need party of liquor sale. So
12:40
Speaker 1: when I thought I was getting that actual ten dollars,
12:42
Speaker 1: then I started putting together that budget, the rent, the gas,
12:45
Speaker 1: the security, buying tickets to sell, the insurance. That ten
12:51
Speaker 1: dollars really gets to one dollar real quick if you
12:54
Speaker 1: don't plan correctly. And they So a good friend of
12:58
Speaker 1: mine is at the s p A. You know, it's
13:00
Speaker 1: Small Business Administration. Do you see there's value in those
13:03
Speaker 1: type of organizations with your organization? I think there are, right,
13:07
Speaker 1: I definitely think there are. So that it's I think
13:09
Speaker 1: it's a two way street. This is a conversation. It's
13:12
Speaker 1: a two way street. So in one hand, there are
13:16
Speaker 1: organizations and outfits that have resources that a lot of
13:19
Speaker 1: times I don't feel like our community taps into. Right.
13:22
Speaker 1: On the other hand, a lot of times when we
13:23
Speaker 1: try to tap into different resources, we denied when we
13:27
Speaker 1: shouldn't be denied and we should get access to it.
13:29
Speaker 1: So in organizations like the s b A, you know,
13:32
Speaker 1: I think that there is information. Um, you got organizations
13:35
Speaker 1: like SCORE where they can provide mentors and things like that,
13:38
Speaker 1: um but sometimes entrepreneurs may still need more, right, um So,
13:42
Speaker 1: so I think it's both of those things we need
13:44
Speaker 1: to go out and search for and find all, Right,
13:47
Speaker 1: what are the resources that are available out there? Force
13:49
Speaker 1: how can we connect with that? Especially over the last
13:51
Speaker 1: year and a half to two years, there have been
13:53
Speaker 1: a lot of grants made available there weren't before because
13:56
Speaker 1: of you know, the pandemic, because of the racial client
14:00
Speaker 1: in the country. There's a lot of organizations that say, hey,
14:02
Speaker 1: we want to do special things for black entrepreneurs. Now,
14:05
Speaker 1: whether they meant that or not still remains to be seen.
14:08
Speaker 1: But in the meantime, right, there's some initial things that
14:10
Speaker 1: happened and some initial opportunities that may not have been
14:13
Speaker 1: there before it are now. So we have to take
14:15
Speaker 1: advantage of what's there, when, when when we do it,
14:18
Speaker 1: and when it is available. Well, you know that amost
14:21
Speaker 1: shift kids because I'm a black man and married with
14:25
Speaker 1: one kid one kid now and she I love her death.
14:28
Speaker 1: She just graduated from college and now she's trying to
14:30
Speaker 1: find her way through college life after college. So what
14:34
Speaker 1: what led you to men that you are a black man?
14:37
Speaker 1: You know you are happitally, marriage, got kids, that's that's
14:39
Speaker 1: the that's the base core. But how do you take
14:42
Speaker 1: that idea? That's what I love about people like you, Lamar.
14:45
Speaker 1: You know everybody walks around with these ideas. Everybody got
14:48
Speaker 1: the same situation. How did it come about that you
14:52
Speaker 1: my friend figured it out. That's a great question, And
14:56
Speaker 1: I love what you said. Everybody has ideas. And that's
14:58
Speaker 1: for everybody listening that's thinking about business and entrepreneurship. That's
15:02
Speaker 1: what they have to realize because a lot of times
15:03
Speaker 1: I'll run the people who say, well, I got a
15:05
Speaker 1: great idea if I could just find somebody to execute,
15:07
Speaker 1: But the money is all in the execution of it.
15:11
Speaker 1: Everybody on this planet has an idea. For us, what
15:13
Speaker 1: it was is, uh, we launched a brand called black
15:16
Speaker 1: and Married with Kids Back and be similar two thousand
15:18
Speaker 1: and seven, and my wife, Ronnie and I who's my
15:20
Speaker 1: business partner, we sat down and said, what's something that
15:23
Speaker 1: we're passionate about, So if it takes all five or
15:25
Speaker 1: six years from now, we'll still feel like doing it.
15:28
Speaker 1: So we said, uh, And and people want to talk
15:30
Speaker 1: about because in the time it was it was a website.
15:32
Speaker 1: It was content, it was written, it was a blog,
15:35
Speaker 1: and we can write. But you know, some people say,
15:37
Speaker 1: I love the rite whether no one's watching, and somebody
15:39
Speaker 1: gotta be watching if I'm right, right, not right, but
15:41
Speaker 1: somebody gotta be reading. So we said, let's talk about relationships.
15:44
Speaker 1: People love talking relationships. Then we dug deeper and said, hey,
15:47
Speaker 1: you know, let's talk about relationships in the black community.
15:49
Speaker 1: And we dug deeper and said, let's talk about the
15:51
Speaker 1: way marriage is viewed in the black community. Said it
15:54
Speaker 1: gotta be other couples out here like ourselves that love
15:56
Speaker 1: each other, that are about being to gather, and let's
16:00
Speaker 1: lift up and talk about parenting right because we know
16:02
Speaker 1: that they're black dads in the home, even though that
16:05
Speaker 1: conversation has never had his black dad's in the home
16:07
Speaker 1: taking care of their kids and oftentimes someone else's kids too.
16:11
Speaker 1: So we launched black and Married with Kids dot com.
16:13
Speaker 1: It was a huge void in that space. We knew
16:15
Speaker 1: because we were part of that community, and we had
16:17
Speaker 1: instantly couples coming to us said hey, I've been married years.
16:21
Speaker 1: Thank you, because I've never seen myself represented in the TV,
16:23
Speaker 1: on the radio, in the press, in the movies, and
16:26
Speaker 1: we also had singles coming and said, hey, thank you
16:28
Speaker 1: for this because my parents were married forty fifty years
16:30
Speaker 1: so I know it exists. Or they said, I want
16:32
Speaker 1: to be married one day, so I want to learn
16:34
Speaker 1: as much as I can about marriage now so I
16:36
Speaker 1: can try to make sure that when I do get married,
16:38
Speaker 1: their relationship stays together. And from there we launched Black
16:41
Speaker 1: and Married with Kids. Uh you know, we we this
16:44
Speaker 1: is the first thing we did, so we had to
16:45
Speaker 1: learn a lot about market and we did everything wrong
16:48
Speaker 1: but was still successful in spite of it. But we
16:51
Speaker 1: eventually went from just creating articles one time we had
16:55
Speaker 1: to with forty freelance writers along with the time administrative staff.
16:58
Speaker 1: We started doing documentary os. We've got seven full left
17:01
Speaker 1: documentaries that we would do a documentary. We would do
17:03
Speaker 1: our own seven and tenn city tours. Um you know.
17:06
Speaker 1: We would uh go to Houston, Atlanta, d C, Chicago, um,
17:11
Speaker 1: you know, ten cities every year and we released a
17:13
Speaker 1: new movie every single year. But we had to learn
17:15
Speaker 1: how to market to those folks. We had to learn
17:18
Speaker 1: how to write emails, We had to learn how to
17:20
Speaker 1: create sales page and websites that converted people to actually
17:23
Speaker 1: buy tickets, and we gotta into the venue. We had
17:25
Speaker 1: to learn how to actually sell our DVDs the physical product, right,
17:29
Speaker 1: and and eat books and things like that at the
17:31
Speaker 1: actual venue. How to bundle them up and make more money.
17:34
Speaker 1: It will fire average order value and average customers got there.
17:37
Speaker 1: So we learned a lot through the process of building
17:39
Speaker 1: that first business, and then people saw it and that's
17:41
Speaker 1: how they said, hey, teach us how to do what
17:43
Speaker 1: you're doing. And that's how we launching the traffic, sales
17:45
Speaker 1: and profits. Okay, so now this is so. Now you
17:49
Speaker 1: used the word past tense a little bit, and you
17:52
Speaker 1: still touring. I know, the pandemic shut you down, but
17:55
Speaker 1: you're back outter doing the tenn city tours and what
17:58
Speaker 1: exactly is that experience? Like? We So we did those
18:02
Speaker 1: in the earlier stages. So we did those from probably
18:05
Speaker 1: two thousand nine to maybe um and then we then
18:10
Speaker 1: we slowed down with it and now a lot of
18:12
Speaker 1: what we do is just based solely kind of uh
18:15
Speaker 1: intentionally online. What it was like is it was a
18:19
Speaker 1: venerating if I think back to it, because what it
18:20
Speaker 1: really was or something you shut down too soon, brother,
18:24
Speaker 1: that's a money maker. Right now, man, that that that
18:27
Speaker 1: that thing right there's just sitting out there waiting on somebody.
18:30
Speaker 1: I'm kind of disappointed to you. You your brilliant guy.
18:33
Speaker 1: But black man, you know, right right now, this is
18:37
Speaker 1: a conference that's waiting for sponsors and to show up
18:40
Speaker 1: and just say, hey, what do we do? They have
18:42
Speaker 1: the Sparshion Black Peak Nicks, Greek pick Nicks. They're out there,
18:45
Speaker 1: Sparshion Black Reunions. You have, ain't I wanted a sponsor
18:49
Speaker 1: this when you got that demo twenty five forty five,
18:52
Speaker 1: which is the which is the money demo? Now not Lamar.
18:55
Speaker 1: Come on now you got magic coming in. I know
18:56
Speaker 1: you're smart, brother, Now you gotta keeck this back up man,
18:59
Speaker 1: just our local starting in d C. Well, you got
19:02
Speaker 1: a bunch of black people who you know and doing
19:04
Speaker 1: in Atlanta who You've got a bunch of black people
19:06
Speaker 1: you know before you started running around the country. But
19:08
Speaker 1: it's all about timing, because that's the Internet is exploded,
19:13
Speaker 1: you know, the TikTok in so many ways you can
19:16
Speaker 1: market that. I just see that that's a big opportunity.
19:19
Speaker 1: And I would say to you before you go back
19:21
Speaker 1: out get sponsorship. Yeah, well you know that that's setting.
19:25
Speaker 1: Actually we're we're starting at arm of the business back up.
19:29
Speaker 1: We actually launched into a streaming network. So you know,
19:32
Speaker 1: everything has a streaming app now and you gotta go
19:34
Speaker 1: to you know, Hulu or five stick or Apple TV
19:37
Speaker 1: or something like that. We launched it back up streaming
19:39
Speaker 1: network with that content to bring other content and emerge.
19:42
Speaker 1: Basically the two brands UM the content we previously had
19:45
Speaker 1: along with UM so many amazing entrepreneurs and people. We
19:48
Speaker 1: got our traffic, seales and profit community to create more
19:50
Speaker 1: content and then distributed that way. We'll be right back
19:53
Speaker 1: with more Money Making Conversations Masterclass with r Sean McDonald. Now,
20:00
Speaker 1: let's return to Money Making Conversations Masterclass with Rashan McDonald. Well,
20:05
Speaker 1: I know that's a good thing. I'm glad I brought
20:08
Speaker 1: that up. I hope I inspired you, young man. I'm
20:10
Speaker 1: just to let you know when I see money and
20:13
Speaker 1: black and married with kids dot com money ritten all
20:16
Speaker 1: over that, my friend the largest independent African he was
20:19
Speaker 1: saying that right now, the largest independent African American marriage
20:22
Speaker 1: and parent in side on the web. And you and
20:24
Speaker 1: you're not monetizing that. Come on that in the mall,
20:27
Speaker 1: Oh Oh, we we do. We just don't do what
20:29
Speaker 1: we used to do. We definitely monetize. We don't do
20:31
Speaker 1: what we used to do it where we need to do.
20:33
Speaker 1: You need to go back out there, man Pathers. Wait,
20:34
Speaker 1: you know, and you're a lot of people at the
20:36
Speaker 1: Gerber there's a lot of people. You know, you man
20:37
Speaker 1: create people. You know. You. My whole thing I look
20:40
Speaker 1: at things like that is that because you're doing it
20:43
Speaker 1: and you've tapped into it, you are you shepherd an
20:47
Speaker 1: opportunity to break stereotypes. That's all I'm saying. And so
20:51
Speaker 1: we're stereotype. And when you can go and do a
20:53
Speaker 1: conference like that in Houston and and you bring in
20:56
Speaker 1: all those but you bring in the car dealers, you
20:58
Speaker 1: bring it helps us ups out. Brand is black people out.
21:02
Speaker 1: That's why I'm teaching. But I'm also putting additional pressure
21:04
Speaker 1: on you because of the fact that streaming is convenient,
21:08
Speaker 1: but for a brand sale to be able to go
21:12
Speaker 1: and see black people and then and then get the
21:15
Speaker 1: TV crews down there talking about it, because I get
21:18
Speaker 1: tired of man and celebrations and all that stuff. You
21:21
Speaker 1: guys have speakers. You know, you're doing no different than
21:23
Speaker 1: you You're kind of like a a family version of
21:26
Speaker 1: what Essence is doing in New Orleans, right, they do
21:30
Speaker 1: a knockoff version of this is one of the seminars.
21:33
Speaker 1: But you have to the brand. So I was just
21:35
Speaker 1: standing on you. Just say that when you when you're
21:37
Speaker 1: talking to me, All I do is marketing brand. All
21:40
Speaker 1: I do is just see the next step. The next
21:42
Speaker 1: step is that you are a brand. And not only
21:45
Speaker 1: that only reflects a creative mindset because you thought of it,
21:48
Speaker 1: you and your wife thought of it and built it out.
21:50
Speaker 1: But I also realized the magnitude of your impact, and
21:53
Speaker 1: the impact is that it makes It makes me getting
21:56
Speaker 1: out of the car safer. It makes your child and
21:59
Speaker 1: your your future children to be perceived as buyers in
22:03
Speaker 1: the Google space, in the Apple space, you know, in
22:06
Speaker 1: the in the ta J space, these spaces where they
22:09
Speaker 1: think we should be regulated to certain buying audience is.
22:12
Speaker 1: You know, I get mad when I go to boat shows.
22:14
Speaker 1: Why can't we do a boat show there's black people,
22:17
Speaker 1: you know, Why can't we have a car show that
22:19
Speaker 1: the cars ain't jacking up and bouncing down the street.
22:22
Speaker 1: You know what I'm saying. I get tired looking at
22:23
Speaker 1: the news and we're just spending cars and traffic lights,
22:26
Speaker 1: you know, and they've running after us with police cars
22:28
Speaker 1: or they were going a t v s. You are
22:30
Speaker 1: a brand that can change the game, and I hope
22:34
Speaker 1: you understand where I'm coming from. This is not a negative,
22:37
Speaker 1: but sometimes you have to look at people like you
22:38
Speaker 1: in the eye, Lamar and go, hey, man, you have
22:41
Speaker 1: a narrative that I have to push and encourage to
22:44
Speaker 1: become more physical because the placement of what you're doing
22:47
Speaker 1: in the America structure is needed. Man, there's too many
22:50
Speaker 1: left wing thinking people to me, the right wing thinking.
22:52
Speaker 1: I'm just thinking about black people. Do your thoughts. I love.
22:56
Speaker 1: I think it's only right one of one of the
22:57
Speaker 1: things that we've realized ourselves. And to two things you
23:01
Speaker 1: hit on, um, there were times online where we were
23:06
Speaker 1: and not just what what we did, but other stuff
23:08
Speaker 1: we didn't pass. We were ahead of the curve, and
23:11
Speaker 1: you can easily, you can easily get tired of doing
23:13
Speaker 1: the thing when you're ahead of the curve, and then
23:16
Speaker 1: later on you stopped doing the thing and then you
23:17
Speaker 1: see everybody else doing it. And basically, you know, benefiting
23:20
Speaker 1: from a lot of groundwork that you may have even
23:21
Speaker 1: laid a lot of times. So I totally get it.
23:24
Speaker 1: I told I get it, I received it everything. I
23:26
Speaker 1: totally get it. And then the other thing that that
23:29
Speaker 1: we've learned right ourselves along this path has been UM.
23:33
Speaker 1: When we originally launched their first brand, Black and Married
23:35
Speaker 1: with Kids, we originally monetized through advertising right people wanted
23:39
Speaker 1: to reach black families, black moms, they will come to us.
23:43
Speaker 1: But when we learned how to do is we learn
23:44
Speaker 1: how to sell to that audience ourselves and make a
23:47
Speaker 1: lot of money for selling to the audience I sold.
23:48
Speaker 1: But we went too far a lot of a lot
23:51
Speaker 1: of times, you'd be too far one way, too far
23:53
Speaker 1: another way. And while we had a lot of piers
23:55
Speaker 1: that were totally tied into advertising UM whenever times and
24:00
Speaker 1: drive up for a seasonal when they were switching and say, hey,
24:02
Speaker 1: you know what, we're no longer interested in African American
24:04
Speaker 1: dis quarter were interested in Latino. We still could thrive
24:07
Speaker 1: because we met directly with the community. But I feel
24:10
Speaker 1: like a lot of ways we went too far independent
24:12
Speaker 1: to where there's a lot of corporate opportunity that we
24:14
Speaker 1: didn't take advantage of too. So I totally you're absolutely right,
24:19
Speaker 1: and just educate people. At one time, it used to be,
24:22
Speaker 1: you know, all corporations had black dollars. Then they shifted
24:26
Speaker 1: over the multicultural and they shifted that focus over the
24:29
Speaker 1: Latino community and then and so the black was like whatever,
24:33
Speaker 1: you know, And so he was like there struggling, and
24:35
Speaker 1: I love PiZZ of the podcast. Smaller and smaller, that's
24:37
Speaker 1: all he's talking about. And so I'm just saying that,
24:39
Speaker 1: you know, he was ahead of the curve, but not
24:41
Speaker 1: the curve has swung his way. And black brand awareness
24:44
Speaker 1: is at the front of everybody's conversation. Diversit, equity inclusions
24:48
Speaker 1: the front of everybody's conversation, and uh and and positive
24:51
Speaker 1: black content, especially family driven content especialists live is not
24:57
Speaker 1: being available out there now, and so HBC usual at
25:00
Speaker 1: the front of everybody's conversation. That's why you see so
25:02
Speaker 1: many tours, so many conferences and things like that. But
25:05
Speaker 1: the thing I'm just saying this is not a meeting
25:07
Speaker 1: to say you're doing anything wrong. I know that sometimes
25:09
Speaker 1: you get worn out, you get tired, you know, hey man, dude,
25:13
Speaker 1: and then you find a fire over there with TSP
25:16
Speaker 1: and that fire burning so strong. You're riding that you
25:18
Speaker 1: got thirty thousand people you're mentioning around the country, they
25:20
Speaker 1: fly flying in you go. That can become a back burner.
25:23
Speaker 1: But the bigger, the bigger sale to me is that
25:26
Speaker 1: black family married and kids. That's to me is the
25:29
Speaker 1: is the biggest sale. A big opportunity for you to
25:31
Speaker 1: look at. Now you know you're smart man, You develop
25:34
Speaker 1: and stuff, you know, put somebody on that brother and
25:36
Speaker 1: started and you come back on my show and when
25:38
Speaker 1: you're about to kick off that next conference, because I'll
25:40
Speaker 1: be the first one to promote it. Okay, thank you.
25:43
Speaker 1: I appreciate that. Cool. As we wrap up here, any
25:46
Speaker 1: thing that we left out man, because uh, I'm impressed
25:49
Speaker 1: with you as a brand. Like I said that, to
25:52
Speaker 1: be able to get to know you on this call
25:54
Speaker 1: has let me understand that there's a brighter future for
25:56
Speaker 1: you and your family. So as you leave a closing
25:59
Speaker 1: message for what you're trying to deliver with TSP to
26:02
Speaker 1: the audience, well again, thank you for the opportunity to
26:05
Speaker 1: come in and share with with your audience. Um and
26:06
Speaker 1: for people watching again, it's just to know that there
26:10
Speaker 1: is more. I think a lot of times we don't
26:11
Speaker 1: stretch ourselves enough. A lot of times, you know, we
26:14
Speaker 1: we we we like I said, we may not see
26:17
Speaker 1: what we want to be directly around us, so we
26:20
Speaker 1: pigeonholed ourselves and thinking we're not available to access these things.
26:23
Speaker 1: But all of the great things, the greater things like
26:25
Speaker 1: Balda has talked about in life, in business and family
26:29
Speaker 1: are available to us if we just tie ourselves into
26:31
Speaker 1: the education in the communities that have resources that we
26:35
Speaker 1: can tap into. And then my last thing on that
26:37
Speaker 1: is just a lot of times, um, when we think
26:40
Speaker 1: about land ownership, when we think about real estate, we
26:42
Speaker 1: think about business, we're thinking that we're the first ones
26:45
Speaker 1: to do this. What we don't realize is that generations
26:48
Speaker 1: of us before, like, we come from the people that
26:50
Speaker 1: owned land. Now, the land may have been taken from
26:52
Speaker 1: us over the last you know, a few uh decades generations,
26:55
Speaker 1: but we come from a people that own land. We
26:57
Speaker 1: come from a people that had successful businesses because there
27:00
Speaker 1: were no other ways. So it's time for us just
27:01
Speaker 1: to tap back into you know, our businesses, our families
27:04
Speaker 1: and more so we can uplift the build our communities.
27:06
Speaker 1: Where you're here and he's articularly you're smart and he's
27:09
Speaker 1: a he's a generational leader, black and married with kids
27:12
Speaker 1: dot com. That's the website for more importantly traffic, sales
27:16
Speaker 1: and profit TSP American's premier learning community for purpose driven
27:19
Speaker 1: African American businesses and entrepreneurs. Thank your game, my friend
27:23
Speaker 1: for coming on Money Making Conversations Masterclass. Thank you. If
27:27
Speaker 1: you want to hear or see this interview, please go
27:28
Speaker 1: to Money Making Conversation dot com. I'm ru Sean McDonald.
27:31
Speaker 1: I am your host,