Ep 260: What if your job isn't to solve a problem but to cause one?

No BS Mastery Podcast · Aug 21, 2025 · 12m

What if your job isn’t to solve a problem, but to cause one?

I know, causing problems sounds like the last thing you want to do in your business or in your life. Most of us were taught to show up and help fix problems.

But in this clip from our fireside chat with Seth Godin at the No BS Agencies Mastery retreat, Seth explains that the people who are really winning in business and in influence know how to create tension.

Tension is what makes someone say, hey, I didn’t know this was a problem and now I need it solved! Which is where you come in.

Seth Godin is an author, entrepreneur, and most…