Latest / Leading Leaders Podcast with J Loren Norris
CHARACTERS IN YOUR ORIGINAL AND AUTHENTIC STORY MUST LOOK LIKE THE AUDIENCE YOU SERVE
CHARACTERS IN YOUR ORIGINAL AND AUTHENTIC STORY MUST LOOK LIKE THE AUDIENCE YOU SERVE“Your target audience, your ideal client, the people in the chairs you are speaking to must be able to relate and resonate with the people in the story you’re telling. If your story, the one you have selected to tell to make this point, does not include people who look like them, shares their world view, honors their values, you may have their attention, but not their buy in. This look alike expectation is a call for a demographic, psychographic and philosophical alignment. Only you can choose a story to…
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