No. 190: Craft is how brands signal values now. Scarcity just confirms it.
Culture Pulse: 72. Craft is the new brand strategy. mfpen, Goop, and Anecdotes by Artists all launched today with provenance, not association, as the value claim. @ThePattern Read the full edition: https://thepattern.media/editions/2026-09-02.html
The skinny
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