Episode 553 - Color Psychology And How It Triggers Emotions And Persuasion

Maximize Your Influence · Mar 20, 2025 · 1m

In this episode Kurt Mortensen delves into the world of color psychology and its impact on emotions and persuasion. He explores how different colors can trigger subconscious feelings and influence behaviors, both positively and negatively. The discussion includes practical examples such as how color affects appetite, the perception of products, and even the success of sports teams. Color Psychology: How Color Affects Your Emotions And Why Kurt also touches on common cognitive biases like the Horn Effect and their impact on persuasion. Listeners are encouraged to be more mindful of color…