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How to Earn and Get a Return on Supplier Marketing Co-op
Having a strategy around marketing co-op will help you to optimize your product mix, supplier relationships, and develop a strong sales and marketing game that will make you invaluable to the channel.Know where the co-op is coming from.Identifying the source of your funds is essential to an effective strategy.Optimize your product mix.Optimizing which products and suppliers you’ll carry is the first step toward concentrating your spend.Conduct line reviews to leverage spend.Find the most optimal supplier relationship, affecting everything from pricing to rebates and co-op. Then, do regular…
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