Latest / Leading Leaders Podcast with J Loren Norris / 4/15/2026 LEADERSHIP ALCHEMY IS A MYTH
Transcript
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- 0:14up authenticity to appear vulnerable so that their
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- 0:32that's what I want to talk about in this episode of Leading
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- 0:37your story to get empathy or pity, stay tuned and stop it.
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- 1:24storytelling, leadership, and communication.
- 1:27Join us, get away and relax. I cranked on that lawn mower
- 1:33until I had blisters between my fingers.
- 1:35I couldn't get it to start. Finally I went and got the kid
- 1:38that was supposed to be helping me with the yard and I was like
- 1:40dude what is wrong with my lawn mower?
- 1:43It worked yesterday. I did the backyard yesterday.
- 1:46I just need you to finish up the sides in the front.
- 1:48And he looks at me so well I just filled it up with fuel.
- 1:50I don't know why it won't work. Must be something wrong with
- 1:53your lawn mower. I said, well, where's the can
- 1:55you used? And then I knew the problem.
- 2:00And that's what I want to talk about in this episode of Leading
- 2:03Leaders. Stay tuned.
- 2:06I'm Jay Lauren Norris with Leading Leaders Podcast.
- 2:10You know, it, it doesn't seem like a really hard thing that
- 2:14the reason we use little green labels on the top of our gas
- 2:17cans is because we have things that run on diesel and things
- 2:20that run on gas or maybe on your farm you have kerosene as
- 2:24opposed to diesel, but they don't work the same in every
- 2:28machine. In fact, I was standing in a
- 2:30mechanic shop getting our the valves adjusted on our Suburban
- 2:34and a guy comes walking up in a very nice suit and he is
- 2:38steaming mad and he says, I can't believe this just happened
- 2:43again, but I need you to send a wrecker.
- 2:46And the guy's like, you got to be kidding me.
- 2:47He said no. I told her to fill it up I was
- 2:50going to go inside and pay. And I came back and realized she
- 2:52had put gasoline and my diesel truck for the second time.
- 2:56And the mechanic said, isn't that what you just picked it up
- 2:58for so we could clean all the gasoline now the fuel lines.
- 3:01He said yes, it literally left the shop yesterday and she
- 3:06filled it up with the wrong fuel again today.
- 3:09OK, it doesn't seem like a big deal, right?
- 3:12I mean, it's just a nozzle. It's just one type of fuel
- 3:15versus another. I, I want you to understand
- 3:18though, from a leadership principle and from a
- 3:20communication principle, we often has the the same problem.
- 3:24We don't realize that the one molecule difference, one word
- 3:28difference, one tiny little adjustment changes everything.
- 3:35Often what we find as leaders is we have this fantastic notion,
- 3:40this fantasy, this imagination that as leaders we have the
- 3:45ability to perform alchemy. We can take anything and make
- 3:48gold out of it. No, that's a myth.
- 3:53The idea of taking one person and raising them up to this
- 3:57phenomenal superstar. Look, if the chemistry is there,
- 4:00if if you have all the right stuff in the beginning, then
- 4:03yeah. But you know what the biggest
- 4:06key indicator is for whether or not you can take somebody from
- 4:10where they are to where they could be, to their potential
- 4:14them. You know what stops most people
- 4:18in their life? It's not the obstacles, it's not
- 4:21even the trauma. It's them.
- 4:25It's the base material that you're working with, Right.
- 4:28This is going to sound really harsh, but most leaders don't
- 4:33fail to lead the people on their team because they fail at
- 4:36leadership strategy. Most leaders don't fail to lead
- 4:39their team to great successes because they've got just the
- 4:43absolute worst people. Generally you don't hire people
- 4:48if you don't see some potential in them, if you don't see some
- 4:50skill set, some natural talent OR ability, the right kind of
- 4:55personality. If none of that existed, you
- 4:58wouldn't even have them on your team.
- 4:59I mean, unless they're family and you don't have a choice.
- 5:02But generally speaking, you hire people because they've got some
- 5:05skill and some personality and the right aptitude and the
- 5:08potential to grow and you put it on your team And you think I can
- 5:12make gold from this. And I don't mean just profit and
- 5:15and money. While obviously if you're in
- 5:17business, that's a big part of it.
- 5:18But if you're in ministry, if you lead a team of volunteers,
- 5:23many of us as leaders still come to the table, so to speak, with
- 5:27the notion that I can take anybody and make them a
- 5:30superstar. It's just not true.
- 5:33Now, let me delineate talent, skill and willpower, because
- 5:43when you've got somebody like a Spud Webb as a perfect example,
- 5:46nobody who met Spud Webb in high school under 5 foot eight, that
- 5:50means he was shorter than me playing against guys in the NBA
- 5:53that were well over 6 feet, someone pushing 7 feet tall.
- 5:58And he dominated in his era. Why?
- 6:02Because he had the willpower to do it.
- 6:04He had the discipline. He had the habits of getting out
- 6:08there and doing what has to be done to become the best.
- 6:10He worked on his vertical leap. He works on his speed.
- 6:13He worked on his agility. He worked on his ball handling
- 6:16skills. He worked on his shots short and
- 6:18long, and he never stopped doing those things.
- 6:22He didn't allow himself, not his physical stature, not his own
- 6:26demeanor, to stand in the way of his success.
- 6:29The challenge for a lot of leaders is we have this myth in
- 6:33our imagination that we can take anybody, and if they just follow
- 6:36our process, we can turn them into great potential.
- 6:40If they just do what we tell them to do, suddenly they'll be
- 6:42incredible people. But the one thing that you keep
- 6:45forgetting is that you're trying to make lead into gold.
- 6:51If they don't want to be better, if they come at you with an
- 6:54attitude of entitlement and disrespect, it doesn't matter
- 6:59how much authority you have in everybody else's life, in that
- 7:01one person's life, you can't move the needle.
- 7:03See, this young man that put diesel in my lawn mower played
- 7:09it really, really well. I think he had everybody else
- 7:13convinced it was an accident. I didn't buy it for one second.
- 7:20Right? Look, if you've been around a
- 7:21car for 5 minutes, you can smell the difference between gasoline
- 7:27and diesel. It doesn't take a rocket
- 7:29scientist to distinguish the two just by smell.
- 7:33The fact that they're in different cans, different
- 7:35containers, even the nozzle on the top of it is a different
- 7:39size. I don't know if you remember
- 7:41this, it's been a minute, but back in my day, my first car was
- 7:45the 1967 Chevy Impala. The nozzle on that gas tank,
- 7:49when you open that thing up to put the gas in, you could have
- 7:52put a bowling ball in that thing.
- 7:53It was enormous. But the gas nozzle for the gas
- 7:58pump was also that big for regular gasoline.
- 8:02When they came out with unleaded, the first thing they
- 8:04did was they put that little flappy thing on the inside of
- 8:06your gas can and the gas cap. So when you open the gas cap to
- 8:10put gas and you couldn't put a regular nozzle in that, not into
- 8:13that gas tank, you can only put the unleaded.
- 8:16It's a different size. There's a reason for that, so
- 8:19you don't put the wrong one in there.
- 8:21Same thing with a diesel. Now these days, you pull up in
- 8:24all of your gas fuel. All of your fuel on the gasoline
- 8:27side comes out of exactly the same nozzle.
- 8:29You just have to pick the button.
- 8:30You can accidentally put in ethanol and many of your new
- 8:34cars won't run on it all, but it's really hard to put in
- 8:37diesel. It's a different color.
- 8:38It's on the other end of the pump.
- 8:41If you drive both vehicles, though, you run a risk.
- 8:45Doing it by accident is one thing.
- 8:47Doing it on purpose is a whole different thing.
- 8:51This young man made a lot of decisions.
- 8:53He made a lot of decisions that were dangerous, a lot of choices
- 8:58that were risky. And in the season that he was
- 9:01involved in our life, we kind of fell in love with him.
- 9:04The kids fell in love with him. We thought, you know, this guy's
- 9:06had a rough life. He's had a really hard journey,
- 9:09but he's got a lot of potential. He's a sharp kid, he's very
- 9:12charming, he's very attractive. He could go a long way in life
- 9:17if you'll just stop making those self sabotaging, dangerous,
- 9:22crazy decisions. Here was the challenge.
- 9:27The Who that he was lived on the attention that was given to him
- 9:33because of the crazy, dangerous choices that he made.
- 9:38That's how he stood out in the crowd.
- 9:41That's how he got the attention that he wanted.
- 9:44That's how he got all eyes on him.
- 9:47And I hate to say it, but I think it's true and I know it
- 9:53because it was a season of my life that it was true as well.
- 9:56There was a time you could ask my mother about it.
- 9:59There was a season of my life that I would lie to get myself
- 10:03in trouble. I would tell things that I knew
- 10:08not to be true because the attention that I got being in
- 10:12trouble was better than being ignored.
- 10:18I'm going to tell you as a leader, you have people on your
- 10:20team like that right now, and how you navigate that as a
- 10:27leader is going to make the difference between their success
- 10:33and your business's failure. I know that that sounds so
- 10:37harsh. It sounds like a big giant
- 10:40hyperbole. It sounds like I'm making stuff
- 10:42up. But I'm telling you right now,
- 10:43there are people in your organization who are so
- 10:48desperate for the attention, for the eyes to be on them that they
- 10:51will do obnoxious, dangerous things for your business, for
- 10:56your brand, for other relationships.
- 10:59They will damage your culture because their attitude, how they
- 11:02think, plus how they feel that chemistry is creating a volatile
- 11:09work environment inside themselves.
- 11:12The story that they're telling themselves.
- 11:14I've got to be in the spotlight. Everybody's got to pay attention
- 11:17to me. Everybody's got to look at me,
- 11:18and they will do the crazy stuff to get people to look at them.
- 11:22Just think back for a moment. I was going through wedding
- 11:26photos just yesterday and I found a wedding photo and it
- 11:29struck me how odd it was. I know the character of the
- 11:34person in this photo and personality wise it's just so
- 11:39her. But what I saw was a picture of
- 11:43a four year old laying in the floor, ankles tightly together,
- 11:47hands tightly together, and the bouquet from the bride laying on
- 11:51her chest, eyes closed, face to the ceiling like she was in a
- 11:55casket in the middle of the floor, in the middle of the
- 11:59sanctuary, in the middle of a wedding.
- 12:03Because something inside of her says all eyes must be on me.
- 12:06Whatever I have to do, however much trouble I have to get into,
- 12:10no matter whether I get scolded or might even get a little swat,
- 12:15it's OK if all eyes are on me. Now when that moves from that 4
- 12:20year old to that teenager who says I don't care if I get
- 12:24yelled at for destroying the lawnmower, if the attention is
- 12:30on me and I don't have to do the work but I do get noticed, I'm
- 12:35OK with that. Now advance that 5-10 years and
- 12:39you have someone who's responsible for major things in
- 12:43an organization, major decision making, major finances, customer
- 12:47relationships and they have the same tendency.
- 12:51I don't care how bad the consequences are, if in the
- 12:55moment I get all the attention on me, I win.
- 13:02How many social media influencers operate with the
- 13:07same MO? They just want all eyes on me.
- 13:12You hear me mock them all the time.
- 13:13The clown on the unicycle, anything to get you to look at
- 13:16me. I just want attention.
- 13:18The challenge with that is when you're the leader in an
- 13:21organization and you have 1-2 or ten people, because it's kind of
- 13:24a generational thing at this point.
- 13:26So many in my era. It was the last key kids, right?
- 13:30We were invisible. Nobody knew who we were.
- 13:32We came home from school, we unlocked the door, did our own
- 13:35thing. If we didn't have a key under
- 13:36the mat, we had one around our neck.
- 13:39We walked into the house sometimes, locked the door
- 13:41behind us sometimes because there was nobody home to know
- 13:44when we got home. Sometimes we didn't even go
- 13:47home. We got out of school, got on our
- 13:49bicycles and rode to God knows where.
- 13:52I remember making a 40 mile round trip on my 20 inch
- 13:56bicycle. It's one of the reasons my knees
- 13:59are destroyed, because there was nobody to tell me I couldn't.
- 14:04What are they going to do? Come find me?
- 14:08That kind of attitude of I can just get away with anything that
- 14:13I want to and and nobody's going to do anything has transferred
- 14:16now to that. We're always scrolling.
- 14:19We're not really paying attention to what's going on
- 14:21around us. We're sitting in our job
- 14:23assignment, we're sitting at a red light, we're in the middle
- 14:25of a client negotiation, and then the phone goes off and this
- 14:28device gets the attention. When you understand what that
- 14:33means for you as a leader, you may think it's just a
- 14:36distraction, but it's not that dopamine hit.
- 14:41That's exactly what the kid laying on the floor was looking
- 14:44for, all eyes on me. It's exactly what the teenager
- 14:48who put the raw on fuel of the lawnmower was looking for, all
- 14:50eyes on me. It's the same dopamine hit.
- 14:52And if you're 20 or 30 or 40 or 50 years old and you're still
- 14:57addicted to the dopamine hit of all eyes on me, you can't be
- 15:01focused on the task at hand, on the job, on the business, on the
- 15:07brand, on the culture that you're supposed to be invested
- 15:10in, because you're still driven by all eyes on me.
- 15:13Now, as a leader, you might think there's a little alchemy
- 15:17that I can do there. I can, I can transform that
- 15:19person into something different. Well, you can and, and some
- 15:23people might think, well, I just need to rearrange the chemicals
- 15:26in my workplace. I just need to get rid of that
- 15:29and, and add this. I need to have less of that
- 15:31personality and more of this personality.
- 15:33And there's some truth to that. I want to take you back to some
- 15:36of the basics though. Jim Collins, good degree, had a
- 15:40great notion. I still don't completely agree
- 15:43with the analogy, but almost everybody in leadership knows
- 15:45it. He said you're going to get the
- 15:46right people on the bus. OK, we'll take that analogy.
- 15:50I still think it's silly because nobody in the bus does anything
- 15:54except the driver. Everybody else is just a
- 15:56passenger. So to take that analogy one step
- 15:59further and say you get the right people in the right seat
- 16:01on the bus, I'm like, who cares what seat you're in if you're
- 16:03not the driver, you're just here for the ride.
- 16:07But we'll stick with his analogy.
- 16:09How often do you get the people in the bus?
- 16:11And then you realize part of the friction that you have is that
- 16:14you have two of those people who are dopamine starved who
- 16:18absolutely thrive on getting attention.
- 16:22Now, we've all seen, probably been involved in at some point,
- 16:25the one upsmanship game, right? Well, I did so and so, yeah,
- 16:29Well, I did this and it was that times this, and then I did that.
- 16:33And then we go back and forth and it's just got to be a little
- 16:35better. It's got to be a little more
- 16:37outrageous, a little more egregious, a little more
- 16:40attention getting, you know. So you ran the mile in 10
- 16:44minutes. Woohoo.
- 16:45I did it in seven. Well, well, I didn't do it in
- 16:47seven. I did it in 3 1/2.
- 16:49Well, I did it in 1.2. Nobody's ever run the mile in
- 16:53one minute, right? But you'll make up that fantasy.
- 16:59You'll make up that lie. You'll exaggerate those numbers.
- 17:01Why? Because I still have to be the
- 17:03best. I still have to get the
- 17:04attention. What happens when you put those
- 17:06two people on the same seat on the bus?
- 17:11You put those two people as department heads and they
- 17:14competed against each other. You put those two people in the
- 17:17same department and they'll sabotage each other.
- 17:23Your choice as a leader is, do I put them in departments so that
- 17:27they compete, so they constantly push the pressure against the
- 17:31other one. I don't have to pay for the
- 17:33incentive on that. Their own internal motivations
- 17:35are going to do that. They can't stand not being the
- 17:38best. They can't stand being ignored.
- 17:41They'll do anything they can to get the attention to take the
- 17:43next level. If I know that's their makeup,
- 17:47this is diesel fuel, this is gasoline.
- 17:49If I know that's their makeup, I don't have to change them into
- 17:53something else. I just have to know, as a
- 17:55leader, how to put people in the right place so that their
- 17:59internal motivations work together with the internal
- 18:03motivations of others. My job isn't necessarily to
- 18:07perform alchemy, it's a myth, but it is to perform kind of a
- 18:12chemistry experiment. The challenge for a lot of
- 18:16people is they look at the resume only.
- 18:18Leaders do this all the time. They look at the surface,
- 18:21resume, what have you done in the past?
- 18:24They're not looking at the imagination, they're not looking
- 18:26at the character, they're not looking at the makeup.
- 18:28I highly recommend to all of my clients who are in leadership,
- 18:33all of the executives that I coach, I tell them you need to
- 18:36read the strength finders and take the assessment.
- 18:38You need to read the six working types of genius and take the
- 18:41assessment. I highly recommend that
- 18:44everybody in your leadership team do the same thing because
- 18:47what you're going to find is not only do you have a personality
- 18:50style disc assessments and all those are those are good tools
- 18:52as well. But in the strength finders,
- 18:55you're going to realize that the way you process thought has been
- 18:59a marker all of your life. And once you see what that that
- 19:04format is, that grid is that template is the chemistry test
- 19:07that you look at and go, Oh yeah, it's some of that.
- 19:11No wonder I couldn't get it to burn.
- 19:14Oh yeah, it's some of that. No wonder it was burning so hot.
- 19:18See, there's makeup in you, chemical makeup, emotional
- 19:22makeup, historicity makeup, the stories that you've been telling
- 19:26yourself all your life, kind of makeup The Who that you are is
- 19:30made-up of all of those things put together.
- 19:33And some of those have been your nature since your first words
- 19:39and your first steps. And you may not have quite put
- 19:43your finger on the pattern yet, but the minute in that pattern
- 19:46of marriage is you look back at some of the things in your life
- 19:48and you go, oh, that explains a lot.
- 19:51I in my own journey, I didn't take the strengths Finders test
- 19:55until about 2012, 2014. And when I took the test.
- 20:05There was a a revelation that hit me.
- 20:07Now I can go back to middle school and high school in in the
- 20:11second and third grade. From 2nd grade to 3rd grade, I
- 20:14skipped a grade. I didn't finish second grade.
- 20:16I went first two weeks of 2nd grade.
- 20:18I went to 3rd, 3rd grade to 4th grade.
- 20:21I skipped 3rd grade or skipped the 4th grade, went from 3rd
- 20:24grade to 5th grade. So I was, I had a couple of
- 20:26years, but even then, by the time I got 5th, 6th grade, I was
- 20:31the one always getting in trouble because the teacher
- 20:33would explain something and I would always have my hand up.
- 20:36And everybody else is like, can't we just move on?
- 20:39It's time for recess, it's time for lunch.
- 20:40Let's go to the next subject. We're done with this, let's move
- 20:42on. And in my head, even then I was
- 20:46thinking, there is no chance you truly understand this.
- 20:49I mean, I get it. You say I got this, we're ready
- 20:52to move on, but there's no chance you really get this.
- 20:55And so all of my life, I, I had my hand up.
- 20:57I want to know more. I want to know more.
- 20:58I want to understand more. Tell me again, explain it like
- 21:00this. By the time I got to high
- 21:04school, I got the other side of that same problem.
- 21:10People thought I was asleep in class and I could pop up and
- 21:15answer the question. I wasn't asleep.
- 21:17I was bored. It was a challenge for me, but I
- 21:21was still reading stuff that nobody else reading.
- 21:23Nobody cared. First place in the science fair,
- 21:272 years in a row, one for overall and one for physics.
- 21:33I was still bored. I would get in trouble for being
- 21:37asleep in class. I would get in trouble for
- 21:39raising my hand and asking questions.
- 21:41And everybody else is like, where did that question even
- 21:43come from? I'm like, I just have to figure
- 21:45it out. I was accused by a boss of being
- 21:47a know it all and then I took string finders and my number one
- 21:52is learner. I'm like a sponge.
- 21:55I can't stop learning. It's not an addiction.
- 21:59It's my makeup. It's the chemistry of who I am.
- 22:04Well, now that I know that it explains a lot.
- 22:08How many people on your team are you looking at going?
- 22:11What is wrong with them? Why can't they?
- 22:13They, but they won't, and and yet they the answer is their
- 22:18chemical makeup and you can't be an alchemist.
- 22:21Look, if what you're working with is lead, figure out how to
- 22:24use lead as a leader is part of your responsibility.
- 22:29Get them on the bus if you must. Get them in the right seats on
- 22:32the bus if you have to, but understand who it is that you're
- 22:35working with. That's part of your job.
- 22:38Part of your job as the leader isn't just to pick people out of
- 22:41the ether and assign them a task.
- 22:44Part of your job is to grow them up, to help them understand who
- 22:47they should be, to help them understand who they could be.
- 22:52And if you'll do some of these simple analysis, and I challenge
- 22:55you, don't just take the six types of working genius
- 22:59assessment test. Do take it.
- 23:02Don't stop there. Read the book.
- 23:05In the analogy and in several of the podcast, Patrick Lencioni
- 23:08talks a lot about people who realized, after taking the
- 23:11assessment and understanding their own makeup, The Who that
- 23:15they are, the kind of person they are, what makes them happy,
- 23:18what makes them sad, what drives them.
- 23:20Once they understood that a little better, they adapted
- 23:23their working process, their working environment, sometimes
- 23:26even their job description. You have the wrong job.
- 23:29That's why you are terrible at that.
- 23:31You could be so much better if your job was this.
- 23:35And they see people move and thrive.
- 23:39Look, you don't have to fire everybody on your team and start
- 23:41all over every time you have a clash.
- 23:43But you might be asking yourself, am I operating this
- 23:46chemistry experiment all wrong? Am I mixing the wrong people in
- 23:51the wrong work environment? Am I trying to get something out
- 23:53of them that I never will get? Look, if you put vinegar and
- 23:57baking soda together, you know what happens with that, right?
- 23:59Add a little red food coloring and all of a sudden you have
- 24:01lava, right? What if you use something other
- 24:05than vinegar, water? What do you get?
- 24:09Nothing. There's no chemical reaction
- 24:11there. You get toothpaste, baking soda
- 24:15and water. Toothpaste.
- 24:18That's kind of a nerd, that's kind of useless.
- 24:20What are you going to get out of that?
- 24:22But if you understand the properties, the chemicals, the
- 24:24makeup of your team, now you can get somewhere with that.
- 24:29When we talk about attitude engineering, we talk at the talk
- 24:32about the power of story. If you listen to the stories
- 24:35that they're telling, they're going to tell you a lot about
- 24:38themselves that you wouldn't have heard otherwise.
- 24:41On many occasions, I sat in the backroom doing my work, but also
- 24:45listening to the conversations upfront.
- 24:47On many occasions, I walked around with my team and just
- 24:50listened the way they interact with other people, with
- 24:54customers, and that listening wasn't how are you doing on your
- 24:59job description? How are you meeting your KPI?
- 25:01See how all those things are important, but if you understand
- 25:04The Who that they are, what makes them up, what makes them
- 25:08tick, if you'll take the time to do that as a leader, you can
- 25:12really accelerate their attitude, your engagement, and
- 25:16the chemistry within your place of business.
- 25:19When I realized that Lerner was my #1 strategy, communication,
- 25:24connectedness, those round out my top five.
- 25:28When I start putting those things into place and I
- 25:30understand this is who I am, this is what drives me.
- 25:33This is why I behave the way that I do.
- 25:35It changed the way that I interact with people.
- 25:38And when I have the opportunity to walk through that with
- 25:40someone as a leadership coach, I see the light come on and I see
- 25:45them go, oh, that's why I do this.
- 25:48Yep, it's just your makeup. It's what you do.
- 25:51If you're a bottle of vinegar and I throw baking soda in
- 25:54there, there's going to be reaction to that.
- 25:56Not because you tried to, not because you want to, but because
- 26:00it's your nature. You don't have a choice.
- 26:03The question isn't how do I change your nature, The question
- 26:06is how do I maximize the gifts you've been given?
- 26:09That's the job of the leader. Don't try to make something out
- 26:11of them that's not there. Just figure out what they
- 26:14interact with best and accelerate that to their
- 26:19advantage and yours. Alchemy is a myth.
- 26:23You're not going to take lead or aluminum and change it from
- 26:26tinfoil to gold bars. It it's not going to happen.
- 26:29Or you can make them look that way.
- 26:31Many people have tried. Press it down enough, you can
- 26:34make it look like a gold bar. Put enough paint on it, you can
- 26:36make it look like a gold bar. You can even make it out of
- 26:39fool's gold. But it's not going to have the
- 26:41value. And the challenge is when we do
- 26:44that to people, when we try so hard to alter them from what
- 26:49they were made to be into what we need them to be, we end up
- 26:53with something different. We end up with a potential
- 26:55disaster in the making. See, I, I didn't have enough
- 26:58time in this young man's life to make a drastic difference.
- 27:01He was in and out of our life in a short period of time, probably
- 27:04less than six months. We tried, we welcomed him, we
- 27:07loved him, we accepted him, we challenged him, we corrected
- 27:11him. But that series of bad choices
- 27:14that he would constantly make just to get attention, all eyes
- 27:18on me, led to him shortening his own life in a DUI accident.
- 27:24Tragic. Tragic.
- 27:29It may not be that it's a life or death decision, but it might
- 27:33be a career ending decision. When someone feels like I don't
- 27:37get enough attention, nobody's looking at me and I have to do
- 27:39whatever I have to do to get attention.
- 27:42That may be on the leader, unwilling to say I understand
- 27:46your makeup. I'm going to put you in a place
- 27:48where you can thrive, where you get attention for doing the
- 27:50right things and not the wrong things.
- 27:53If you're a leader and you're challenged with that, you're not
- 27:55sure exactly how to get the best chemical reaction out of your
- 27:58team, Let's talk. Let's talk about the attitude
- 28:00hack. Let's better understand the
- 28:02stories that there are already telling, what drives them and
- 28:05what motivates them. And then let's help define the
- 28:07culture by attitude, engineering the right conversations into
- 28:10your workplace. That's what we're here for.
- 28:14I'm Jay Lauren Norris with leading leaders podcast for tell
- 28:16her like it is TV. Have a blessed day.
- 28:26Think storytellings just for bedtime.
- 28:28Nah, it's the secret sauce for business magic.
- 28:31Stuck in a rut with bland pitches and yawning clients?
- 28:35Enter. Boost your business with Story
- 28:36Power, Six weeks of epic storytelling training.
- 28:40It's like levelling up in a video game, but for your career.
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- 28:52vibes? Dive in now and make
- 28:54storytelling your superpower. This six weeks guided program is
- 28:59specifically designed for those people who say, I know I need to
- 29:02tell stories, I need to tell better stories because the ones
- 29:05I have are boring or they're not getting across or as John
- 29:08Maxwell says, everyone communicates And well, if you
- 29:11connect now as a participant in this course, what I would really
- 29:15love to know from you, put it in the discussion on the course.
- 29:18If you're already registered online, send me a chat, send me
- 29:21Adm, send me a text, send me an e-mail.
- 29:23I'd really love to know what you hope to get out of this course.
- 29:28I can tell you what we're going to discuss and I can tell you
- 29:30what I plan to teach and train you on, and I can tell you even
- 29:33what we plan to discuss each week on the calls for the next
- 29:37six weeks. I'm going to go over all of that
- 29:39for you in just a moment. I can also tell you that my
- 29:43clients who get the greatest success are the ones who apply
- 29:46the story power process to their business development to increase
- 29:49their impact, their influence, and their income.
- 29:52Now, the story power process includes story mining, story
- 29:56selection, story qualification, story crafting, connecting with
- 30:00your audience, and leading the narrative.
- 30:03And if you leave any one of those parts out, you're going to
- 30:06find that or you're just not as effective as you want to be.
- 30:09You're not going to grow your business to the same level.
- 30:11You're not going to lead with impact and influence like you
- 30:13hoped to. I can also tell you that the
- 30:16people who apply these things, well, they're not failing in
- 30:19their business. The reason a lot of people fail
- 30:23in their business is they continue to fail to connect the
- 30:27solution they offer with the problem that their clients have.
- 30:31The pain in the solution never come together, and a lot of that
- 30:35failure is because they're not clearly articulating how their
- 30:40solution solves someone else's problem.
- 30:43It comes down to a question, something like this.
- 30:46Who do you help and how? Yes, that's one of the first
- 30:50things we're going to discuss over the next six weeks of
- 30:53booster of business with Story Power.
- 31:08freedom.