Episode 198 - Raise Your Price, Work Less & Make More Money – Interview with Dave Negri

Maximize Your Influence · Jul 25, 2017 · 1m

Dave Negri's Secret Price Weapon Using "pricing" as a marketing strategy is often overlooked by entrepreneurs. It may be a little scary, butsometimes all you need is a higher price point to become more attractive to your target market. The affluent tend to associate higher prices with higher value. When someone is looking for the "best" - choosing the cheapest person is not the path he or she will take. When you are QUALITY-focused, slogans like "highest quality AND lowest price" don't fit together. They are actually mutually exclusive. Clients recognize this and are extremely suspicious if…