Jay Patey on Scaling Pigeon Whole Bakers from a Tiny Hobart Café to an $8M Bakery Supplying MONA, Building a 50+ Team, Shifting to Daylight Hours & How Word-of-Mouth and People-First Culture Created a Beloved Tasmanian Brand. (Episode 668 - Jay Patey)

Grow A Small Business Podcast · May 11, 2025 · 1m

In this episode of Grow a Small Business, host Troy Trewin interviews Jay Patey, founder of Pigeon Whole Bakers, who shares his journey from launching a small Hobart café in 2008 to building an $8M bakery with over 50 staff. Jay dives into the power of word-of-mouth marketing, the decision to expand into wholesale, and creating a beloved Tasmanian brand that now supplies major outlets like MONA and Hill Street stores. He opens up about the challenges of fast growth, how shifting to daylight production transformed team wellbeing, and why a people-first culture is key to long-term success. Jay…