23 Why is your brand trying to beat the competition instead of making it irrelevant?

Lifelong Learning With A. A. Khatana · Sep 29, 2026 · 18m

Businesses frequently launch directly into established industries, only to find themselves trapped in brutal price competition. This struggle happens because many leaders assume that entering a known market is the only way to build a venture.This episode unpacks the fundamental choices of the market universe, contrasting industries that already exist with those that are waiting to be developed. We discuss how companies can escape bloody competition by establishing entirely new market boundaries where the rules of the game are not yet written.Existing markets are defined by known operational…