S7|G29 The Identity Shift with Brandon Moon

That Will Nevr Work Podcast · Jul 1, 2026 · 37m

What if the real reason your business hasn't scaled isn't your market, your product, or your team — but the fact that it can't run without you? In this episode of That Will Nevr Work, Maurice sits down with Brandon Moon — Co-Founder and COO of TD Pine Advisors, engineer-turned-operator, and one of the most practical voices in the founder-led business space. Brandon has spent his career helping owners of growing businesses solve the problem that no one talks about loudly enough: you built something that depends entirely on you — and that dependency is costing you your growth, your value, and…