Latest / Build a Better Agency Podcast
EP 460: Four things we need to make sales easier as agency owners with Drew McLellan
As agency owners, one of the things we fundamentally get wrong in sales is how heavily trust plays a role in the process. We're selling intangible services and solutions to people with a high price tag, and we expect prospects to trust that we'll deliver on our promises. It's a risky proposition, especially for the ones putting their trust (and wallets) in our hands. This week, I'm sharing how agency owners can earn and leverage their trust with client referrals to increase sales. When you sit back and watch the sales come in simply because someone knows, likes, and trusts you enough to…
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