"Go where you are respected..." (a wise perspective to take on for sales and marketing)

Business Tao with George Kao · Apr 24, 2023 · 6m

Years ago, I received a simple piece of career advice:“Go where you’re respected.” — eco-entrepreneur Paul HawkenThese 4 words have guided my career.It applies to marketing too — aim to sell only to prospective clients who are already eager to work with you. By doing so, there will be no feeling of “selling.” There’s only connecting from the heart, helping them genuinely, and answering their questions. Comment here:https://youtu.be/xU5dAQRLJII This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com