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Under the Radar: Behind your Jif dishwashing liquid and and Jotun paint – Norwegian conglomerate Orkla on its new operating model for value creation, ambitious CAGR
You might have heard of Jotun paint or the Jif dishwashing liquid (they are known as Cif in Singapore and carried by Unilever, but that is a story for another day), but did you know who is the player behind these brands? What about a Norwegian conglomerate called Orkla ASA? Founded in 1654, Orkla is a leading industrial investment company focusing on brands and consumer oriented companies. Just to give you a sense of the business’ scale of operations, Orkla ASA generated operating revenues of some 58.4 billion Norwegian Krones or S$7.44 billion in 2022 and a workforce of over 20,000…
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