
No. 82: Demna took Gucci to Times Square and refused to explain himself.
Culture Pulse: 74. Demna took Gucci to Times Square. Tear gas at a Swatch drop. King's Cross becomes London's AI postcode. Place is back as strategy. The Pattern, May 17. Read the full edition: https://thepattern.media/editions/2026-05-17.html
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.