Ep. 39 Is Retail Authentic in its Purpose? - with Gio Giacobbe (ACBC), and Jinder Kang (Netguru)

Next in Commerce by Netguru · Sep 16, 2021 · 54m

How sustainable are the brands you purchase from? In the past, not many people will have asked this question, but things are changing.Sustainability has become an increasingly crucial factor in purchasing decisions. According to a recent survey by IBM, 60% of consumers are willing to change their shopping habits to reduce environmental impact.Nearly eight in 10 respondents indicate sustainability is important for them. Of those who say it is very/extremely important, over 70% would pay a premium of 35% more, on average, for brands that are sustainable and environmentally responsible.Awareness…