EP 394: How podcasting is shaping future advertising habits with Tom Webster

Build a Better Agency Podcast · Apr 24, 2023 · 1m

Podcasts, radio, and TV are all similar mediums with a broad reach across the US. But over the years, younger audiences have moved away from radio and TV in favor of other platforms that offer ad-free subscriptions. Quickly rising to the top amongst millennials and Gen Z is podcasting. So how do we still reach people who are consistently opting out of popular advertising avenues? Tom Webster has some answers for us. He's on the podcast today to break down the findings from The Media Moves the Message study that his firm, Sounds Profitable, did on advertising performance between cable TV…