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From Clicks to Loyalty: Rethinking ROI in Dental Marketing
Most dentists think ROI starts with a Google click and ends when the phone rings, but what if the real return comes months (or even years) later?In this episode of Growing Your Dental Business, host Jacquelyn Hurley sits down with Xana Winans, founder of Golden Proportions Marketing and creator of the SMART ROI method, to challenge the way dental practices approach marketing. From uncovering the myths that make marketing feel like a waste to sharing how to measure real patient loyalty and long-term value, Xana offers practical strategies to help practices stop guessing and start growing.She…
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