Culture Club: More than just raw fish. Poke Theory on navigating evolving customer needs

Your Way Home with Hongbin Jeong · Apr 26, 2024 · 19m

The term ‘Poké Bowl’ has been doing its rounds on social media for a couple of years now. Chances are, you too might have tried this dish at the peak of the Poké bowl craze. Since opening their doors in 2016, Poke Theory’s brother-sister duo have served up countless bowls of rice, fresh veggies and raw fish. 8 years on, Poke Theory is looking to innovate and enhance their menu with a fresh overhaul to meet consumers' evolving needs. Joey Lee, Co-founder and Managing Director of Poke Theory explains how.See omnystudio.com/listener for privacy information.