Is Google’s AI Changing How Clients Compare Law Firms?

The Law Firm Marketing Minute · Aug 17, 2026 · 2m

Did you like this episode? Dislike it? 🔎 Is Google’s AI changing how clients compare law firms? As AI becomes more involved in search results, potential clients may start seeing answers about pricing, services, and value before they ever visit your website or contact your firm. In this episode, Danny Decker explains why solo and small law firms need to pay attention to how AI search could shape the way people compare attorneys online. For lawyers thinking about law firm marketing, AI search visibility, pricing strategy, client acquisition, and online positioning in 2026, this episode is a…