Latest / A Phil Svitek Podcast - A Series From Your 360 Creative Coach
YouTube Is Making Monetization Harder — Here’s What Creators Should Do
YouTube is changing its Partner Program monetization requirements in 2027, making it harder for new and independent creators to qualify for ad revenue. In this episode, I break down YouTube’s new monetization rules, including the higher watch-hour requirements, new YouTube Shorts thresholds, and what these changes could mean for filmmakers, podcasters, artists, musicians, and smaller YouTube channels trying to grow. More importantly, I explore how creators should respond: focusing less on chasing the algorithm, treating Shorts as marketing rather than dependable income, diversifying revenue…
The skinny
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