001: Why Retreat Leaders Should Stop Building an Audience (And Start Building a Community)
Everyone tells you to grow your audience. Get more followers. Increase your reach. Go viral. But what if that's the wrong goal? In this inaugural episode of The Retreat Machine, Colet and Nick explore why community, not audience size, is the true asset behind every sustainable business. They unpack the difference between attracting attention and earning trust, why people follow leaders rather than offers, and what happens when your business is built on relationships instead of algorithms. Using examples from business and pop culture, including creators and brands that have successfully…
The skinny
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