SPOS #197 - How To Fascinate Your Audience With Sally Hogshead

Thinking With Mitch Joel · Apr 5, 2010 · 1m

Welcome to episode #197 of Six Pixels Of Separation - The Twist Image Podcast. Without question, Sally Hogshead is one of the most fascinating women in Marketing today. Scratch that, Hogshead is one of the most fascinating person in Marketing today. It then makes perfect sense that her latest book is titled, Fascinate, and it explores the seven universal triggers for persuasion and captivation (it also happens to be one of the best business books to have come out this year). But Hogshead is much more than a best-selling business book author and speaker. In her second year of advertising…