Seven Trucks and a Hard Lesson About Consistency | The Long Haul
Blackwell Trucking didn't start as a trucking company. They started as a pipeline construction operation out of Wayne, Oklahoma. The trucks were there to haul equipment to the job sites — and when the jobs were done, they'd grab backhauls to make the trip pay. That worked until pipeline construction slowed down. And then it stopped working completely. So they pivoted. Tried stepdecks and RGNs over the road. Rates were falling, loads were inconsistent, and the model wasn't producing what they needed. So they made another call — hoppers. And that one stuck. Seven trucks now. Plans to keep…
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