58. Experiential Design and its powerful impact on small businesses, with Alicia Orlando

Provide: The Path to Owning It · Apr 23, 2025 · 22m

The old saying is “people will forget what you said, people will forget what you did, but they will never forget how you made them feel.” So when the time comes to design your office and build your brand, it's important to consider more than just your color scheme and furniture. You need a deep understanding of your customers and employees, how they will use the space, and what story you're telling them. And that's where the practice of experiential design comes into play. In this episode, we're speaking with Alicia Orlando, the director of experiential design at MA Design. With a background…