Latest / Your Way Home with Hongbin Jeong
Right Business: The mommy app that means business
Supermom is a digital platform created for moms, providing product and service recommendations through a community-driven network. It enables moms to earn income by sharing insights and content, connecting like-minded parents across Southeast Asia. Recognising a gap where brands struggled to connect authentically with Southeast Asia’s parenting community, Supermom offers brands access to “key opinion moms” (KOMs), who influence 90% of household purchases—85% of which are shaped by social circles. On The Right Business, Hongbin Jeong speaks to Luke Lim, CEO of Welovesupermom, to share more…
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